Digital Dealer - February 2018 - 18

DDW DD24

// Sales
Strategies

FEATURED SPEAKER
By Sean V. Bradley, CSP
Founder & President,
Dealer Synergy

A Blueprint
to Sales
Training
We have all heard
that saying "Practice
makes perfect." Well, I
am here to tell you that is
a straight lie. Practice
does NOT make "perfect." If you are practicing
the wrong things, then
you are not becoming
perfect, you are only
ingraining wrong things
into yourself or your

18

FEBRUARY 2018

team. Practice makes
permanent, practice
develops muscle memory
and reflexes. It is
important to understand
the distinction; ONLY
perfect practice makes

something perfect.
There is a reason why
our industry is plagued
with an average of a
70% attrition ratio. That
is terrible! Our industry is
hemorrhaging with both

MY ADVICE FOR
2018 IS TRAIN YOUR
PEOPLE!"

D I G I TA L D E A L E R . C O M

attrition and mediocrity
and the main reason
is that dealers do not
have a viable (even adequate) training strategy. Think about it, most
sales managers tell
sales consultants that
"Car sales is like owning your own business"
but the problem with
that statement is that
there is way more to
being an entrepreneur,
a business owner, than
the "road to the sale"
and product knowledge
(if they even make
those bare minimums
mandatory).
First of all, in 2018,
there shouldn't be a
separation between
the showroom and the
internet sales / BDC department. The phones
and the internet are
the NEW showroom!
There should ONLY be
"internet dealerships."
Yes, I think there is
definitely major value
in having appointment
setters aka BDC Reps
or "Internet Sales
Coordinators" but that
does NOT mean there
should be separation
between them and your
showroom.
There needs to be
FULL integration and
a legit hybrid system /
philosophy and strategy
in place. In order for
this to actually be viable, there needs to be
training on both sides
of the spectrum and
cross training. **I en-



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - February 2018

Digital Dealer - February 2018
Contents
Letter from the Show Director
Seven Ways to Become More Coachable
Succession Vision Quest
Diseconomies of Scale: New Normal for Many Growing – Decentralized Groups
The Greatest Opportunity Comes at a Time of Shortage
A Blueprint to Sales Training
5 Ways to Power- Up Your Advertising Effectiveness!
Digital Dealer 24 Conference & Expo Featured Speakers
Pay Plan? I Donno It - I Just Get a Check Dude
EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
5 Reasons Car Dealers Should Be Concerned with Fraud
10 Reasons Every Dealership Needs a Written Content Strategy
3 Key Metrics for New Car Success in 2018
What the Hospitality Industry Can Teach Us About Dealerships of the Future
Digital Dealer - February 2018 - CT1
Digital Dealer - February 2018 - CT2
Digital Dealer - February 2018 - Digital Dealer - February 2018
Digital Dealer - February 2018 - Cover2
Digital Dealer - February 2018 - 1
Digital Dealer - February 2018 - Contents
Digital Dealer - February 2018 - 3
Digital Dealer - February 2018 - Letter from the Show Director
Digital Dealer - February 2018 - 5
Digital Dealer - February 2018 - Seven Ways to Become More Coachable
Digital Dealer - February 2018 - 7
Digital Dealer - February 2018 - Succession Vision Quest
Digital Dealer - February 2018 - 9
Digital Dealer - February 2018 - 10
Digital Dealer - February 2018 - Diseconomies of Scale: New Normal for Many Growing – Decentralized Groups
Digital Dealer - February 2018 - 12
Digital Dealer - February 2018 - 13
Digital Dealer - February 2018 - The Greatest Opportunity Comes at a Time of Shortage
Digital Dealer - February 2018 - 15
Digital Dealer - February 2018 - 16
Digital Dealer - February 2018 - 17
Digital Dealer - February 2018 - A Blueprint to Sales Training
Digital Dealer - February 2018 - 19
Digital Dealer - February 2018 - 20
Digital Dealer - February 2018 - 21
Digital Dealer - February 2018 - 5 Ways to Power- Up Your Advertising Effectiveness!
Digital Dealer - February 2018 - 23
Digital Dealer - February 2018 - Digital Dealer 24 Conference & Expo Featured Speakers
Digital Dealer - February 2018 - 25
Digital Dealer - February 2018 - 26
Digital Dealer - February 2018 - 27
Digital Dealer - February 2018 - 28
Digital Dealer - February 2018 - 29
Digital Dealer - February 2018 - 30
Digital Dealer - February 2018 - 31
Digital Dealer - February 2018 - 32
Digital Dealer - February 2018 - 33
Digital Dealer - February 2018 - Pay Plan? I Donno It - I Just Get a Check Dude
Digital Dealer - February 2018 - 35
Digital Dealer - February 2018 - EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
Digital Dealer - February 2018 - 37
Digital Dealer - February 2018 - 5 Reasons Car Dealers Should Be Concerned with Fraud
Digital Dealer - February 2018 - 39
Digital Dealer - February 2018 - 40
Digital Dealer - February 2018 - 41
Digital Dealer - February 2018 - 10 Reasons Every Dealership Needs a Written Content Strategy
Digital Dealer - February 2018 - 43
Digital Dealer - February 2018 - 3 Key Metrics for New Car Success in 2018
Digital Dealer - February 2018 - 45
Digital Dealer - February 2018 - What the Hospitality Industry Can Teach Us About Dealerships of the Future
Digital Dealer - February 2018 - 47
Digital Dealer - February 2018 - 48
Digital Dealer - February 2018 - Cover3
Digital Dealer - February 2018 - Cover4
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