FEBRUARY 2018, VOL. 25 NO. 2 D E A L E R M A G A Z I N E DIGITALDEALER.COM 24 CONFERENCE & EXPO APRIL 10-12, 2018 | ORLANDO, FL Get to Know Some of the #DD24 Speakers SEVEN WAYS TO BECOME MORE COACHABLE By Dave Anderson Pg 6 Pg. 24-27 F E B R U A R Y THE GREATEST OPPORTUNITY COMES AT A TIME OF SHORTAGE 2 0 1 8 , By Chuck Barker Pg 14 Dan Waldschmidt International Business Strategist & Extreme Athlete V O L . 5 WAYS TO POWER-UP YOUR ADVERTISING EFFECTIVENESS! 2 5 N O . By Jim Boldebook Pg 22 2 Kristopher Nielsen, Manager, Sales Operations & Customer Experience, Soave Automotive Group Lior Arussy CEO & President, Strativity Group INTE RVIEW WITH Toni Anne Fardette ATL ANTIC AUTOMOTIVE GRO UP Pg 28 Frank J. Lopes Vice President, Forrest & Blake Marketing & Advertising PAY PLAN? I DONNO IT - I JUST GET A CHECK DUDE By Ed Kovalchick Pg 34http://www.DIGITALDEALER.COM