Digital Dealer - March 2018 - 28
DD24 | April 10-12, 2018 | Orlando
From the Show Director
Dear Readers,
This month, our cover story interview features
2018 NADA Chairman Wes Lutz. Wes is the
owner of Extreme Chrysler-Dodge-Jeep-Ram
in Jackson, Michigan, and has been in the retail-auto industry for more than four decades.
Prior to his selection as NADA chairman, Lutz
was 2017 vice chairman and before that he led
the organization's regulatory affairs committee.
He has been a Chrysler dealer since 1976, and
is a past president of the Michigan Automobile
Dealers Association, as well as a Time Dealer
of the Year nominee for the state. Earlier, he
served on NADA's board from 2001 to 2004.
In the interview with Wes on page 34, he
discusses what's planned for his tenure as 2018
NADA chairman. He also shares his considerable insights into the challenges and opportunities facing dealers this year and the years
ahead.
28
section, you'll gain a glimpse into their fascinating backgrounds, areas of expertise, and notable achievements, as well as the subject areas
they will cover during their presentations at
Digital Dealer 24.
HIGHLIGHT: Lastly, we are very excited to
announce that the closing Keynote Address on
the first day of the Digital Dealer 24 Conference
& Expo, will be conducted by Disney Institute!
During this Keynote, titled "The Customer
Experience," Disney Institute will inspire you
to think differently about your service experience through proven Disney insights around
differentiating your customer experience. You
will discover how focusing on your customer
experience in touchpoint "moments" can reinvigorate your service strategy and strengthen
your place in the increasingly competitive
automotive landscape.
We encourage you to join us next month for
the Digital Dealer 24 Conference & Expo (April
10-12th in Orlando, FL) to learn more about the
ever-changing automotive retail industry and
how to prepare your dealership to thrive in
this new environment.
You can learn more about Digital Dealer 24
Conference & Expo by visiting: digitaldealer.
com/conference.
The next few pages will give you a roadside
view of some of the automotive industry leaders and innovators you can expect to meet and
learn from at Digital Dealer 24. In this special
- David Southworth
MARCH 2018
D I G I TA L D E A L E R . C O M
Sincerely,
David Southworth
Vice President, Digital Dealer
David.Southworth@emeraldexpo.com
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - March 2018
Digital Dealer - March 2018
Contents
What Are You Offended By Today, and What’s It Costing You?
How you Receive and Utilize Data in This Marketplace Determines Your Success
A Mystery Shop for a Major National OEM
It Takes Two: Who is Buying All of These Dealerships?
3 Fundamentals to Push Your New Vehicle Performance, Profitability
Mastering ‘Experiential’ Marketing!
Digital Dealer 24 Conference & Expo Speaker Highlights
Wes Lutz, Owner Extreme Chrysler- Dodge-Jeep-Ram
If You Are Losing Your Donkey – Check This
Big Data Busted 3: How Large Auto Groups Can Win With Better Data
From Self-Driving to Personal Robot: 5 Ways the Car of the Future Will Change Your Life
Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
Digital Dealer - March 2018 - CT1
Digital Dealer - March 2018 - CT2
Digital Dealer - March 2018 - Digital Dealer - March 2018
Digital Dealer - March 2018 - Cover2
Digital Dealer - March 2018 - Contents
Digital Dealer - March 2018 - 2
Digital Dealer - March 2018 - 3
Digital Dealer - March 2018 - 4
Digital Dealer - March 2018 - 5
Digital Dealer - March 2018 - What Are You Offended By Today, and What’s It Costing You?
Digital Dealer - March 2018 - 7
Digital Dealer - March 2018 - How you Receive and Utilize Data in This Marketplace Determines Your Success
Digital Dealer - March 2018 - 9
Digital Dealer - March 2018 - 10
Digital Dealer - March 2018 - 11
Digital Dealer - March 2018 - A Mystery Shop for a Major National OEM
Digital Dealer - March 2018 - 13
Digital Dealer - March 2018 - 14
Digital Dealer - March 2018 - 15
Digital Dealer - March 2018 - It Takes Two: Who is Buying All of These Dealerships?
Digital Dealer - March 2018 - 17
Digital Dealer - March 2018 - 18
Digital Dealer - March 2018 - 19
Digital Dealer - March 2018 - 20
Digital Dealer - March 2018 - 21
Digital Dealer - March 2018 - 3 Fundamentals to Push Your New Vehicle Performance, Profitability
Digital Dealer - March 2018 - 23
Digital Dealer - March 2018 - Mastering ‘Experiential’ Marketing!
Digital Dealer - March 2018 - 25
Digital Dealer - March 2018 - 26
Digital Dealer - March 2018 - 27
Digital Dealer - March 2018 - Digital Dealer 24 Conference & Expo Speaker Highlights
Digital Dealer - March 2018 - 29
Digital Dealer - March 2018 - 30
Digital Dealer - March 2018 - 31
Digital Dealer - March 2018 - 32
Digital Dealer - March 2018 - 33
Digital Dealer - March 2018 - Wes Lutz, Owner Extreme Chrysler- Dodge-Jeep-Ram
Digital Dealer - March 2018 - 35
Digital Dealer - March 2018 - 36
Digital Dealer - March 2018 - 37
Digital Dealer - March 2018 - 38
Digital Dealer - March 2018 - 39
Digital Dealer - March 2018 - If You Are Losing Your Donkey – Check This
Digital Dealer - March 2018 - 41
Digital Dealer - March 2018 - 42
Digital Dealer - March 2018 - 43
Digital Dealer - March 2018 - Big Data Busted 3: How Large Auto Groups Can Win With Better Data
Digital Dealer - March 2018 - 45
Digital Dealer - March 2018 - From Self-Driving to Personal Robot: 5 Ways the Car of the Future Will Change Your Life
Digital Dealer - March 2018 - 47
Digital Dealer - March 2018 - Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
Digital Dealer - March 2018 - Cover3
Digital Dealer - March 2018 - Cover4
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