Digital Dealer - May 2018 - 36

DD24
RECAP

LIOR ARUSSY of Strativity Group helped dealers
get "future ready" during his keynote.

FRANK J. LOPES, Vice President of
Forrest & Blake Marketing & Advertising,
served as the Digital Dealer MC / Host

D IGITA L

DE ALER

RECAP

BY SHAUN RAINES

NO UMBRELLA NEEDED
Warm sunshine in April makes
Florida the happiest place on earth
for Digital Dealer's spring conference and expo. This year, the skies
opened on day one and showered
attendees with plentiful liquid
sunshine. Umbrella or not, the automotive industry was not deterred
by the rain. Digital Dealer stacked
their card again with keynotes
comprised of panels covering open
dealer-to-dealer dialogue, preparing
for the future, and a home run customer experience keynote delivered
by Disney Institute. In addition, the
three-day breakout session lineup
included industry veterans, dealer

36

M AY 2 0 1 8

favorites, and newcomers making it
a little challenging to decide where to
park your brain and learn when there
were so many high-quality options.
LEARN FROM THE BEST
For three days, DD24 attendees
consumed content covering all
aspects of digital automotive retail.
The first day was packed with more
than 42 sessions covering a broad
set of learning opportunities. From
understanding Google's Guidebook
for maximizing their advertising services to human capital management
and helping your service department
increase revenue. You've probably
heard of the Jeff Wyler Automotive
Family. They're one of the top 50

D I G I TA L D E A L E R . C O M

automotive groups in the country
with Kevin Frye leading their digital
endeavors. Recently, they rolled out
a vehicle subscription service and
graciously shared insights to help
DD24 attendees understand how this
model meets the desires of consumers. Disney Institute delivered
a keynote on customer experience
to conclude day one. As you might
guess, it was packed with inspiration
and practical information about their
intentional approach to every detail
of taking care of their guests.
The rain on opening day left
later the same night and the sun
returned for day two and three. It
felt as though the sunshine ener-

PHOTOGRAPHY BY LOTUS EYE PHOTOGRAPHY

DAVID VILLA, CEO of IPD, moderated the opening keynote, "Town Hall Forum: The Future of Automotive," which featured top dealers from across the country.



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - May 2018

Digital Dealer - May 2018
Contents
Letter from the Show Director
Stop Waiting, Start Changing
Technology Does Not Replace Your People!
Key Buy/Sell Trends for 2018
What’s Tomorrow?
Save Today…Gone Tomorrow
Three Pointers to Maximize Purchased Unit Profitability
Your Best Advertising Target!
NADA Recap BY ARNOLD TIJERIN
Digital Dealer 24 Conference & Expo Recap
Put a Ring on It
“Voicemail:” Untapped Opportunity
10 Questions to Ask When Hiring a Social Media Manager
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - CT1
Digital Dealer - May 2018 - CT2
Digital Dealer - May 2018 - Digital Dealer - May 2018
Digital Dealer - May 2018 - Cover2
Digital Dealer - May 2018 - 1
Digital Dealer - May 2018 - Contents
Digital Dealer - May 2018 - 3
Digital Dealer - May 2018 - Letter from the Show Director
Digital Dealer - May 2018 - 5
Digital Dealer - May 2018 - 6
Digital Dealer - May 2018 - 7
Digital Dealer - May 2018 - Stop Waiting, Start Changing
Digital Dealer - May 2018 - 9
Digital Dealer - May 2018 - Technology Does Not Replace Your People!
Digital Dealer - May 2018 - 11
Digital Dealer - May 2018 - 12
Digital Dealer - May 2018 - 13
Digital Dealer - May 2018 - Key Buy/Sell Trends for 2018
Digital Dealer - May 2018 - 15
Digital Dealer - May 2018 - 16
Digital Dealer - May 2018 - 17
Digital Dealer - May 2018 - 18
Digital Dealer - May 2018 - 19
Digital Dealer - May 2018 - What’s Tomorrow?
Digital Dealer - May 2018 - 21
Digital Dealer - May 2018 - Save Today…Gone Tomorrow
Digital Dealer - May 2018 - 23
Digital Dealer - May 2018 - Three Pointers to Maximize Purchased Unit Profitability
Digital Dealer - May 2018 - 25
Digital Dealer - May 2018 - Your Best Advertising Target!
Digital Dealer - May 2018 - 27
Digital Dealer - May 2018 - 28
Digital Dealer - May 2018 - 29
Digital Dealer - May 2018 - 30
Digital Dealer - May 2018 - 31
Digital Dealer - May 2018 - 32
Digital Dealer - May 2018 - 33
Digital Dealer - May 2018 - NADA Recap BY ARNOLD TIJERIN
Digital Dealer - May 2018 - 35
Digital Dealer - May 2018 - Digital Dealer 24 Conference & Expo Recap
Digital Dealer - May 2018 - 37
Digital Dealer - May 2018 - 38
Digital Dealer - May 2018 - 39
Digital Dealer - May 2018 - Put a Ring on It
Digital Dealer - May 2018 - 41
Digital Dealer - May 2018 - “Voicemail:” Untapped Opportunity
Digital Dealer - May 2018 - 43
Digital Dealer - May 2018 - 10 Questions to Ask When Hiring a Social Media Manager
Digital Dealer - May 2018 - 45
Digital Dealer - May 2018 - Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - 47
Digital Dealer - May 2018 - 48
Digital Dealer - May 2018 - Cover3
Digital Dealer - May 2018 - Cover4
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