Digital Dealer - May 2018 - 37

Xtime named Ferman Volvo Cars in
Tarpon Springs, FL as the winner of the ﬁrst
Xtime Customer Experience Excellence Award!

JIM ROCHE, Xtime SVP of marketing &
managed services, presented "How to Turn
One-Time Visitors into Lifetime Customers."

AUSTIN BROCK, Engagement Manager with Disney Institute
presented "The Customer Experience."

Tech Tank moderator David Villa poses
with the winning contestant Sam Caucci,
Founder & CEO of 1HUDDLE!

Tech Tank panelists: Erich K. Gail of Cardinale-Group of Companies, David Cribbs, co-host of
Auto Dealer Live, Matt Gregg of Four Seasons Ford, & Toni Anne Fardette of Atlantic Automotive Group

DAN WALDSCHMIDT, an international business
strategist & extreme Athlete, delivered a
keynote titled, "The 'IF' Factor."

Tech Tank featured contestants from 1HUDDLE, Quik Video, 1-2-1 Mobile,
Texting Base, Inc., 11Sight, Carma Car, Broadly, and Honcker.

gized dealers for more learning and
networking. Whether it was the sun
or coﬀee, dealers needed to be ready
because day two and three were loaded with some of the best presenters
in the industry. Greg Giﬀord took
his audience on another entertaining
journey into the depths of local SEO
and it never ceases to amaze me how
much time he puts into delivering
educational content presented in
such entertaining fashion. The list
of great speakers and presentations
is long, but I must call out some of
the Sean's... Stapleton, Bradley, and
Welsh. Holding nothing back, Sean
Stapleton once again delivered solid
knowledge and recommendations to

help dealers understand and utilize
search engines and social media
more eﬀectively in the new mass
media era. Sean V. Bradley, on the
other hand, led a two-part session
explaining the importance of running
an internet dealership versus an
internet department. Step by step,
Sean laid out the how-to plan for
dealers to set up an internet dealership. The last Sean shout out is to
Sean Welsh, who spoke on day three.
Sean's session on digital budgeting
and marketing goals based on dealers
existing data was a no-holds-barred
tell the truth and decide if you care
who's crying later session. All of
those mentioned here are passionate,

smart and perhaps more importantly... experienced. I'll say it again, the
speakers for Digital Dealer 24 were
an assembly of excellence both old
and new.
WHAT ABOUT THE EXHIBITORS?
The Exhibit Hall was packed with
companies who've been going strong
for years and new ones showing
up for the ﬁrst time. I ran through
a demo with NinjaCat who has an
impressive reporting, monitoring
and call tracking platform for agencies. They also gave me some cool
socks which are becoming popular
booth swag. Not long after visiting
with this newcomer I went to see my

D I G I TA L D E A L E R . C O M

Continued on pg. 38
M AY 2 0 1 8

37

http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - May 2018

Digital Dealer - May 2018
Contents
Letter from the Show Director
Stop Waiting, Start Changing
Technology Does Not Replace Your People!
Key Buy/Sell Trends for 2018
What’s Tomorrow?
Save Today…Gone Tomorrow
Three Pointers to Maximize Purchased Unit Profitability
Your Best Advertising Target!
NADA Recap BY ARNOLD TIJERIN
Digital Dealer 24 Conference & Expo Recap
Put a Ring on It
“Voicemail:” Untapped Opportunity
10 Questions to Ask When Hiring a Social Media Manager
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - CT1
Digital Dealer - May 2018 - CT2
Digital Dealer - May 2018 - Digital Dealer - May 2018
Digital Dealer - May 2018 - Cover2
Digital Dealer - May 2018 - 1
Digital Dealer - May 2018 - Contents
Digital Dealer - May 2018 - 3
Digital Dealer - May 2018 - Letter from the Show Director
Digital Dealer - May 2018 - 5
Digital Dealer - May 2018 - 6
Digital Dealer - May 2018 - 7
Digital Dealer - May 2018 - Stop Waiting, Start Changing
Digital Dealer - May 2018 - 9
Digital Dealer - May 2018 - Technology Does Not Replace Your People!
Digital Dealer - May 2018 - 11
Digital Dealer - May 2018 - 12
Digital Dealer - May 2018 - 13
Digital Dealer - May 2018 - Key Buy/Sell Trends for 2018
Digital Dealer - May 2018 - 15
Digital Dealer - May 2018 - 16
Digital Dealer - May 2018 - 17
Digital Dealer - May 2018 - 18
Digital Dealer - May 2018 - 19
Digital Dealer - May 2018 - What’s Tomorrow?
Digital Dealer - May 2018 - 21
Digital Dealer - May 2018 - Save Today…Gone Tomorrow
Digital Dealer - May 2018 - 23
Digital Dealer - May 2018 - Three Pointers to Maximize Purchased Unit Profitability
Digital Dealer - May 2018 - 25
Digital Dealer - May 2018 - Your Best Advertising Target!
Digital Dealer - May 2018 - 27
Digital Dealer - May 2018 - 28
Digital Dealer - May 2018 - 29
Digital Dealer - May 2018 - 30
Digital Dealer - May 2018 - 31
Digital Dealer - May 2018 - 32
Digital Dealer - May 2018 - 33
Digital Dealer - May 2018 - NADA Recap BY ARNOLD TIJERIN
Digital Dealer - May 2018 - 35
Digital Dealer - May 2018 - Digital Dealer 24 Conference & Expo Recap
Digital Dealer - May 2018 - 37
Digital Dealer - May 2018 - 38
Digital Dealer - May 2018 - 39
Digital Dealer - May 2018 - Put a Ring on It
Digital Dealer - May 2018 - 41
Digital Dealer - May 2018 - “Voicemail:” Untapped Opportunity
Digital Dealer - May 2018 - 43
Digital Dealer - May 2018 - 10 Questions to Ask When Hiring a Social Media Manager
Digital Dealer - May 2018 - 45
Digital Dealer - May 2018 - Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - 47
Digital Dealer - May 2018 - 48
Digital Dealer - May 2018 - Cover3
Digital Dealer - May 2018 - Cover4
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