Digital Dealer - June 2018 - 42

By Kathi Kruse
Founder,
Kruse Control Inc.

COMMUNICATIONS

APRIL 21-23, 2015 * TAMPA, FL
APRIL 21-23 * TAMPA, FL

5 Ways to Immediately Improve
Your Social Media Strategy
Social media has
matured into a major
player for effective
dealership marketing and
lead generation. Its
tremendous growth has
amplified the problem of
well-intentioned people
aimlessly trying to figure it
out as they go.
Now that significant
investments are being
made and marketers
are more closely held
accountable for their results, it's time to stop the
madness and take action
to improve your social
media strategy.

WHAT IS THIS
SOCIAL MEDIA
STRATEGY YOU
SPEAK OF?

Did you know social
media is the number
one daily activity among
Americans, topping
time spent on email and
Google?
76% of Facebook users
visit the site daily!
Social media is BIG
and only getting bigger.
Being thoughtful and
deliberate about social
media marketing saves
precious resources. A
written strategy helps you
and your team focus on
the efforts that get the
best results.
According to Fast Company, 93% of marketers
use social media to
promote their business.
If you lack social media
42

JUNE 2018

DID YOU KNOW SOCIAL MEDIA IS THE NUMBER ONE
DAILY ACTIVITY AMONG AMERICANS, TOPPING TIME
SPENT ON EMAIL AND GOOGLE? 76% OF FACEBOOK
USERS VISIT THE SITE DAILY!
strategy, you are likely
missing a large chunk of
your target consumers.

HOW CAN I IMPROVE
MY SOCIAL MEDIA
STRATEGY?
1: WRITE IT DOWN.

Create a game plan
and stick to it.
Only 32% of marketers
have a documented social media strategy, and
these marketers with a
plan are 60% more likely

D I G I TA L D E A L E R . C O M

to be effective in their
content marketing than
those without.
Statistics show people
who write down their
goals have an 80%
higher success rate.
Start with the goals you
want to attain and determine the strategy needed
to accomplish them. Create a plan made of small
doable steps to get you
where you want to be,

with timelines, and review
your plan monthly.
2: COMMIT TO A
CONTENT CALENDAR.

Close your eyes and
picture this: it's May 3rd,
end of the day, everyone's gone home and
suddenly it hits you: tomorrow is Star Wars Day
- May the 4th - a huge
marketing opportunity
and you've got...nothing.
A mad scramble



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - June 2018

Digital Dealer - June 2018
Contents
Letter from the Show Director
The Power of Bear’s a “Little Bit Extra”
Sustained Legacy for Greatness - So Many Layers of Benefits to Be Derived
Innovate & Adapt
Subscribe & Drive
A Little Preventive Maintenance Goes a Long Way in Protecting Your Franchise Investment
A Metric That Merits More Attention— Your Used/New Sales Ratio
The Law of Attraction
How to Tailor the Brand Experience for the Decision Maker
The Power of Internal Marketing!
Andrew Walser Walser Automotive Group
The Perfect Dealership: Mastering the Basics
Wanna Hurt or Maim Someone? Use Their Vehicle!
Fixed Ops BFF
Broken Links Lead to Broken Relationships
5 Ways to Immediately Improve Your Social Media Strategy
Don’t Be Shy – The Tough Questions You Should Be Asking Vendors
4 Ways F&I Managers Can Win Over the Sales Team
The Consultative Approach to Selling
Digital Dealer - June 2018 - CT1
Digital Dealer - June 2018 - CT2
Digital Dealer - June 2018 - Digital Dealer - June 2018
Digital Dealer - June 2018 - Cover2
Digital Dealer - June 2018 - 1
Digital Dealer - June 2018 - Contents
Digital Dealer - June 2018 - 3
Digital Dealer - June 2018 - Letter from the Show Director
Digital Dealer - June 2018 - 5
Digital Dealer - June 2018 - The Power of Bear’s a “Little Bit Extra”
Digital Dealer - June 2018 - 7
Digital Dealer - June 2018 - Sustained Legacy for Greatness - So Many Layers of Benefits to Be Derived
Digital Dealer - June 2018 - 9
Digital Dealer - June 2018 - 10
Digital Dealer - June 2018 - 11
Digital Dealer - June 2018 - Innovate & Adapt
Digital Dealer - June 2018 - 13
Digital Dealer - June 2018 - 14
Digital Dealer - June 2018 - 15
Digital Dealer - June 2018 - Subscribe & Drive
Digital Dealer - June 2018 - 17
Digital Dealer - June 2018 - A Little Preventive Maintenance Goes a Long Way in Protecting Your Franchise Investment
Digital Dealer - June 2018 - 19
Digital Dealer - June 2018 - A Metric That Merits More Attention— Your Used/New Sales Ratio
Digital Dealer - June 2018 - 21
Digital Dealer - June 2018 - The Law of Attraction
Digital Dealer - June 2018 - 23
Digital Dealer - June 2018 - How to Tailor the Brand Experience for the Decision Maker
Digital Dealer - June 2018 - 25
Digital Dealer - June 2018 - The Power of Internal Marketing!
Digital Dealer - June 2018 - 27
Digital Dealer - June 2018 - Andrew Walser Walser Automotive Group
Digital Dealer - June 2018 - 29
Digital Dealer - June 2018 - 30
Digital Dealer - June 2018 - 31
Digital Dealer - June 2018 - 32
Digital Dealer - June 2018 - 33
Digital Dealer - June 2018 - The Perfect Dealership: Mastering the Basics
Digital Dealer - June 2018 - 35
Digital Dealer - June 2018 - Wanna Hurt or Maim Someone? Use Their Vehicle!
Digital Dealer - June 2018 - 37
Digital Dealer - June 2018 - Fixed Ops BFF
Digital Dealer - June 2018 - 39
Digital Dealer - June 2018 - Broken Links Lead to Broken Relationships
Digital Dealer - June 2018 - 41
Digital Dealer - June 2018 - 5 Ways to Immediately Improve Your Social Media Strategy
Digital Dealer - June 2018 - 43
Digital Dealer - June 2018 - Don’t Be Shy – The Tough Questions You Should Be Asking Vendors
Digital Dealer - June 2018 - 45
Digital Dealer - June 2018 - 4 Ways F&I Managers Can Win Over the Sales Team
Digital Dealer - June 2018 - 47
Digital Dealer - June 2018 - The Consultative Approach to Selling
Digital Dealer - June 2018 - Cover3
Digital Dealer - June 2018 - Cover4
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