Digital Dealer - July 2018 - 47

FACEBOOK ADS
TO USE

Launched in 2017,
Facebook's dynamic
creative (https://www.
facebook.com/business/
help/170372403538781) is
a tool in the updated Ads
Manager (https://www.facebook.com/business/help/
282701548912119?helpref=faq_content) that
automatically delivers the
best combinations of an
advertiser's creative assets.
According to Facebook, it
works by finding the best
ad creative combinations
by taking the components
of an ad (images, videos,
descriptions, titles, CTAs,
etc.) and running different
combinations of these
assets across audiences,
ensuring a user's audience
is always served the best
performing creative.
Facebook recently began
deploying updates to its dynamic creative ads platform
for automotive dealerships.
These updates give them
a lead-gen feature, which
feeds leads directly into a
given dealership's CRM
system. Specifically, the
updated ad product allows
auto advertisers to upload
vehicle lists that include vehicle details like the make,
model, year, price, mileage,
trim and vehicle location.
This update further refines
the creative ad tool, giving
dealerships more control
over the ad's lead generation options.
MANAGE REPUTATION
& REVIEWS

Customers often post
about their experience
on social media. Dealer-

ships should use this as
an opportunity to increase
their brand reputation and
awareness. Share positive
reviews left online by satisfied customers across all
platforms of social media.
This creates a sense of
appreciation to loyal, happy
customers. For negative
reviews, dealerships should
post public responses and
request to get in contact
with the customer. This assures future customers that
their experience is valued
and gives an impression of
adequate customer service
standards through the use
social media.
From seasonal sales to
custom events, dealerships
that utilize a Facebook
advertising and social
media strategy can boost
visibility and generate interest among auto intenders
looking to purchase a new
or pre-owned vehicle or
schedule a service appointment. Even with a
conservative budget, page
impressions, and click
rates, dealerships can see a
significant improvement by
optimizing ad tools readily
available to dealerships.
VALERIE JENNINGS is the
CEO and founder of Jennings
Social Media Marketing and
Viral Bolt Media with ofﬁces
in the Kansas City area and
Irvine, California. Her agency,
founded in 2003, specializes in
automotive digital marketing and
various other industries. She is
an early adopter of social media
since 2005, started her ﬁrst
agency at age 24 and is a serial
entrepreneur. EMAIL: Valerie@
jsmm-vbm.com

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PAGE

Affinitiv.............................................. 1
AutoTrader....................................... 3
CarsQuickBuy.................................. 11
Construction SuperConference...... 33
Fair.................................................. Inside Back Cover
Kerrigan Advisors ........................... 21
National Pavement Expo ............... 41
RFID Expo....................................... 5
Rosenfield and Company................ 37
TradeRev......................................... Inside Front Cover
vAuto............................................... Back Cover
The index to advertiser page numbers is published for reader convenience. Every
effort is made to list page numbers correctly. The listing is not part of the advertising
contract and the publisher is not responsible for errors or omissions.
D I G I TA L D E A L E R . C O M

J U LY 2 0 1 8

47

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Table of Contents for the Digital Edition of Digital Dealer - July 2018