Digital Dealer - July 2018 - 48

SN E A K

PEEK

Digital Dealer 25 Sessions!
Here Are Just 6 of the 100+ Workshops You'll Find at DD25:
EMERGING TRENDS / DISRUPTORS

SOCIAL MEDIA MARKETING

Subscribe & Drive:
Life in the Fastlane

- First-Hand Insight Into Auto Subscription Services The disruption in traditional automotive retailing makes it vital for
dealers to evolve their business and include innovative programs
for customers such as the ones offered by today's disruptors. This
session will explore the inns and out of implementing programs like
auto subscription, which offer affordable, flexible mobility solutions
to customers.

How to Sell Your Dealership,
& Not Just Cars, on Social Media

- Social Branding Techniques for Sales & Growth This session will help you to build your dealership's brand on social
media and use it to sell more cars and engage new followers.
You'll be shown examples of how dealerships and brands have
accomplished this in the past, as well as a variety of tactics on how
any dealership, whether big or small, can utilize social media to
increase their sales and grow brand authority.
LEARN ABOUT:

LEARN ABOUT:

 How auto subscription models can best

 What content to post and when,

 Auto subscription services offered by

 How to lead followers to take action,

including Facebook Live
& time-of-day techniques

meet the flexible mobility solutions that
future consumers desire

through carousel ads, audience
targeting, and ad copy strategies

OEMs, as well as a small number of
dealerships

PRESENTER:

KEVIN FRYE
E-Commerce Director,
Jeff Wyler Automotive

 Why self-disruption is the best solution
to disruption to traditional auto retail

HIRING & RETENTION

The Death of the Car
Salesperson Has Been
Greatly Exaggerated

 Differentiate your organization and drive qualified candidates to open roles with a strong
employment brand, career site,
& data-driven sourcing strategy.

 Use eCommerce to transform
your sales team into product
geniuses, streamline your sales
process, improve customer
experience, and increase PVR.

PRESENTER:

Scott Brinkman
VP, Product,
Hireology

48

DIGITAL RETAILING /
LEAD HANDLING

A SMART Sourcing Strategy
& Measurable Hiring
Process for Human Capital
as a Sustained Advantage

J U LY 2 0 1 8

PRESENTER:

Aaron Krane
CEO & Founder,
Drive Motors

D I G I TA L D E A L E R . C O M

PRESENTER:

ASHLEY WARD
Digital Marketing
Strategist, Author,
& Speaker, SEMrush

 Reputation management strategies
to build and maintain your brand

PHONE PROCESS
& TECHNIQUE

F&I SALES STRATEGY

CRISP: Key Metrics to
Enhance Sales Over
the Phone

The Missing Value in F&I:
How to Improve the
Customer Experience &
Increase F&I Revenue

 Implement phone performance
techniques to improve your
customer service experience,
increase show rates, and enhance
your sales and service potential.

 Learn what factors influence
a customer's perception of F&I
and affect the manager's ability
to sell, as well as what steps to
take to compel customers to buy.

PRESENTER:

Mike Haeg
VP, Automotive,
Car Wars

PRESENTER:

Mike Hirschfield
CEO, Cornerstone Dealer
Development
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - July 2018
