Digital Dealer - July 2018 - 7

EVEN IF THERE IS A PRICE TO BE PAID, DON'T
BE AFRAID TO USE APPROPRIATE DISCIPLINE. IT MAY
HURT IN THE SHORT TERM, BUT WILL PAY DIVIDENDS
IN THE FUTURE."
you should be running up
the score. As a leader you
can't borrow credibility from
what you did once upon a
time. Shift your focus away
from "living" in the past to
"learning" from the past;
prove yourself over again
each day; and attempt, as
Wooden put it, to make it
a "masterpiece." If you're
not doing this as a leader,
I promise your team isn't
either.

2. BRING OUT THE
BEST IN PEOPLE. Wood-

en said, "You don't handle
people. You handle farm
animals. You work with people." Bringing out the best in
people is purely an issue of
skillset, and if you haven't
developed it you'll find yourself more often "handling"
people than "working" with
them. Here are some simple
yet overlooked ways to help
you develop the human
capital on your team. First,
keep respect and consideration for others foremost
in your mind. People don't
buy into leaders who bully,
continually berate, or only
tell people the ways they've
fallen short. You can't
expect to bring out the best
in people if you can't even
respect them as individuals.
Next, try to make the work
environment fun - just not
at someone else's expense. We spend a lot of
time in the workplace, and
people that have fun are

generally more productive,
and more engaged. Lastly,
seek out individual opportunities to deliver a sincere
compliment to someone.
The quicker you can do
this following a productive
behavior or performance,
the more it will mean to the
individual, and the more
likely you are to see that
same result again. Remember that sincerity, optimism,
and enthusiasm are more
welcome than sarcasm,
pessimism, and getting
personal.

3. DON'T BLAME,
DON'T COMPLAIN, AND
DON'T MAKE EXCUSES.

This is pretty straightforward, so I won't spend
much time on it other than
to say: If your mindset is to
blame others and make excuses for why the job didn't
get done, you're teaching
your people by example.
Wooden understood this,
and neither gave nor accepted excuses.

4. DISPENSE
DISCIPLINE AND
ACCOUNTABILITY
EFFECTIVELY. This takes

a blend of both skillset and
mindset. Knowing how to
hold people accountable is
important, but the followthrough in actually holding
a performer accountable
is equally essential. Some
of us know exactly what to
do, but we choose not to
in order to avoid potential

discomfort or hurt feelings.
Understand though, that
accountability, discipline,
and criticism aren't tools
to humiliate, demean, or
punish. Their objectives are
to correct, redirect, and to
improve performance; to
correct something that is
preventing better results.
Protect your culture, team
morale, and the customer
experience, and help the
person by caring enough
to confront them and
potentially make you both
uncomfortable as you
exercise this leadership
duty. Very simply, coach
Wooden said "Even if there
is a price to be paid, don't
be afraid to use appropriate
discipline. It may hurt in the
short term, but it will pay
dividends in the future."
Rest assured Wooden
wasn't slacking up on
accountability in the midst
of UCLA's 88-game winning
streak. He was holding his
team accountable daily both
on and off the court.
5. TREAT PEOPLE
FAIRLY. Don't fall for the

politically correct nonsense
that treating people fairly
means you have to treat
everyone alike. Fairness
is giving everyone the
treatment they earn and
deserve. It doesn't mean
treating everyone equally.
That's unfair because not
everyone deserves equal
treatment. Now obviously
D I G I TA L D E A L E R . C O M

you treat everyone alike in
terms of courtesy, respect,
and regard as a human being. Those are non-negotiables. In terms of opportunity,
rewards, privileges, and
even scheduling, however,
you should dispense according to what people earn
and deserve. Now Wooden
was very good at treating
people in accordance with
this, understanding that
what people gain too easily
they esteem too lightly. In
doing so he enhanced
teamwork and prevented
entitlement form taking
over.
As you work to build a
team of champions, which
of these basic principles
have you gotten away
from? Prioritize one or two
key things you need to start
doing - or stop doing - to
coach like Wooden and
leave your lasting leadership legacy.
DAVE ANDERSON is president
of LearnToLead, which provides
in-person and virtual training
to many of the world's best
dealerships. Dave speaks to
dealer groups over 120 times
each year and has given
seminars in 17 countries. He's
written the leadership column
for Dealer Magazine for over
20 years, and is the host of
the energetic and high-impact
podcast, The Game Changer
Life, based on his 14th book,
Unstoppable. For leadership
tips, follow Dave on Twitter @
DaveAnderson100. EMAIL:
dave@learntolead.com
J U LY 2 0 1 8

7


http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - July 2018

Digital Dealer - July 2018
Contents
Message from the Show Director
Learning Leadership From Coach John Wooden
Anatomy of a Dealership That Gets Superior Results
Internal vs. External Buy-Sell?
FOMO (Fixed Ops Manager’s Objectives)
So Many Used Cars, so Little Time
Dealership Real Estate – to Invest or Not?
Commentary: Online-Only Car Sales Are Hurting the Industry
Your Supplier Base Is Costing You Big Money
Interview With Kevin Frye of Jeff Wyler Automotive Family
To Text or Not to Text?
Figuring out What F&I Products Your Customers Need
Bridge the Gap Between Offline Car Sales and Online Actions With Facebook's Offline Conversions
The ‘BIG 5’ of Marketing Success!
10 Reasons Why Your Facebook Page Is Failing
Why Digital Retail Is Great News for Automotive
How to Drive Automotive Leads With Facebook
Digital Dealer - July 2018 - CT1
Digital Dealer - July 2018 - CT2
Digital Dealer - July 2018 - Digital Dealer - July 2018
Digital Dealer - July 2018 - Cover2
Digital Dealer - July 2018 - 1
Digital Dealer - July 2018 - Contents
Digital Dealer - July 2018 - 3
Digital Dealer - July 2018 - Message from the Show Director
Digital Dealer - July 2018 - 5
Digital Dealer - July 2018 - Learning Leadership From Coach John Wooden
Digital Dealer - July 2018 - 7
Digital Dealer - July 2018 - Anatomy of a Dealership That Gets Superior Results
Digital Dealer - July 2018 - 9
Digital Dealer - July 2018 - 10
Digital Dealer - July 2018 - 11
Digital Dealer - July 2018 - Internal vs. External Buy-Sell?
Digital Dealer - July 2018 - 13
Digital Dealer - July 2018 - FOMO (Fixed Ops Manager’s Objectives)
Digital Dealer - July 2018 - 15
Digital Dealer - July 2018 - So Many Used Cars, so Little Time
Digital Dealer - July 2018 - 17
Digital Dealer - July 2018 - Dealership Real Estate – to Invest or Not?
Digital Dealer - July 2018 - 19
Digital Dealer - July 2018 - 20
Digital Dealer - July 2018 - 21
Digital Dealer - July 2018 - Commentary: Online-Only Car Sales Are Hurting the Industry
Digital Dealer - July 2018 - 23
Digital Dealer - July 2018 - Your Supplier Base Is Costing You Big Money
Digital Dealer - July 2018 - 25
Digital Dealer - July 2018 - Interview With Kevin Frye of Jeff Wyler Automotive Family
Digital Dealer - July 2018 - 27
Digital Dealer - July 2018 - 28
Digital Dealer - July 2018 - 29
Digital Dealer - July 2018 - 30
Digital Dealer - July 2018 - 31
Digital Dealer - July 2018 - To Text or Not to Text?
Digital Dealer - July 2018 - 33
Digital Dealer - July 2018 - Figuring out What F&I Products Your Customers Need
Digital Dealer - July 2018 - 35
Digital Dealer - July 2018 - Bridge the Gap Between Offline Car Sales and Online Actions With Facebook's Offline Conversions
Digital Dealer - July 2018 - 37
Digital Dealer - July 2018 - The ‘BIG 5’ of Marketing Success!
Digital Dealer - July 2018 - 39
Digital Dealer - July 2018 - 40
Digital Dealer - July 2018 - 41
Digital Dealer - July 2018 - 10 Reasons Why Your Facebook Page Is Failing
Digital Dealer - July 2018 - 43
Digital Dealer - July 2018 - Why Digital Retail Is Great News for Automotive
Digital Dealer - July 2018 - 45
Digital Dealer - July 2018 - How to Drive Automotive Leads With Facebook
Digital Dealer - July 2018 - 47
Digital Dealer - July 2018 - 48
Digital Dealer - July 2018 - Cover3
Digital Dealer - July 2018 - Cover4
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