Digital Dealer - August 2018 - 22
D E A L E R OP S & M ANAGEM ENT: HR a n d C om pl i ance
By Kynzie Sims
Legal Content Product Manager,
Compli
What the
Companies
With the Worst
Reputations All
Have in Common
Equifax, Takata, Wells
Fargo, and the Weinstein Company: Can you tell
me what these four
companies have in common?
Trick question-they
actually have several things
in common. All four...
are among the 100
most visible companies in
the United States,
had major compliance
snafus in the past year,
and
are ranked at the bottom of the 2018 Harris Poll
Reputation Quotient.
Released since 1999, the
Harris Poll RQ measures
the brands that are top-ofmind for consumers in the
US. The survey quantifies
how companies are perceived in society. Basically,
RQ reveals which brands
people like and trust, and
which brands they really
don't.
What did the four brands
above do to deserve their
places at numbers 97-100
on the list?
22
AUGUST 2018
Equifax was hit with
a cybersecurity breach
that exposed 145.5 million
consumers' personal data.
They didn't disclose the
attack for several months,
and when they finally announced the breach, Equi-
NOT EVERY COMPANY
THAT MAKES THE NEWS
FOR WRONGDOING
WALKS AWAY WITH A
DAMAGED BRAND."
D I G I TA L D E A L E R . C O M
fax bungled its response.
Takata Corporation
produced defective airbags
connected to injuries and
deaths around the world. Although 3.6 million vehicles
with Takata airbags were
recalled from the market in
2013, the fatalities continued, leading the NHTSA to
recall 42 million cars. The
problems may have dated
back to a decade before the
initial recall.
Wells Fargo has been
mired in several scandals.
The bank was fined for creating fake accounts, modifying customers' mortgages
without their agreement,
and charging half a million
customers for unneeded
auto insurance.
The Weinstein Company became ground zero
for the #MeToo movement
after more than 80 women
accused the company's
co-founder, Harvey Weinstein, of sexual harassment,
assault, and rape. Months
after the allegations catalyzed a national reckoning,
the company quietly went
bankrupt.
Although the reasons why
these four companies made
it to the bottom of the ranking may seem obvious, the
data behind the list reveals
a more nuanced story. After
all, not every company that
makes the news for wrongdoing walks away with a
damaged brand. Different
aspects of consumer perceptions can insulate an organization from the impact
of a scandal, or worsen it-
which is why RQ evaluates
corporate reputation across
six dimensions.
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - August 2018
Digital Dealer - August 2018
Contents
Message from the Show Director
How to Spot Potential Leaders in Your Organization
Bridge the Gap Between Where You Are and Where You Want to Be
Are You Organized for Success?
BMW and Mazda Incentive Program Changes May Violate Franchise Laws
Accountability: The Centerpiece of Success in Fixed Ops
14 Ways to Recruit Technicians
Disciplined Innovation
What the Companies With the Worst Reputations All Have in Common
The CRM of Tomorrow, Today
Interview With Phil Mitchell of Sunset Auto Family
2 Messages From Dissatisfied Customers
Why Reviews from the Decision-Maker Matter
The 3 Essential Traits of High-Profit F&I Managers
Price Is the Easiest Part of My Job
Phone Power!
8 Tactics to Help You Stand out on Social Media
5 Signs It’s Time to Part Ways With Your Conversion Tools
Direct Response: Now More Than Ever
Digital Dealer - August 2018 - Digital Dealer - August 2018
Digital Dealer - August 2018 - Cover2
Digital Dealer - August 2018 - 1
Digital Dealer - August 2018 - Contents
Digital Dealer - August 2018 - 3
Digital Dealer - August 2018 - Message from the Show Director
Digital Dealer - August 2018 - 5
Digital Dealer - August 2018 - How to Spot Potential Leaders in Your Organization
Digital Dealer - August 2018 - 7
Digital Dealer - August 2018 - Bridge the Gap Between Where You Are and Where You Want to Be
Digital Dealer - August 2018 - 9
Digital Dealer - August 2018 - 10
Digital Dealer - August 2018 - 11
Digital Dealer - August 2018 - Are You Organized for Success?
Digital Dealer - August 2018 - 13
Digital Dealer - August 2018 - BMW and Mazda Incentive Program Changes May Violate Franchise Laws
Digital Dealer - August 2018 - 15
Digital Dealer - August 2018 - Accountability: The Centerpiece of Success in Fixed Ops
Digital Dealer - August 2018 - 17
Digital Dealer - August 2018 - 14 Ways to Recruit Technicians
Digital Dealer - August 2018 - 19
Digital Dealer - August 2018 - Disciplined Innovation
Digital Dealer - August 2018 - 21
Digital Dealer - August 2018 - What the Companies With the Worst Reputations All Have in Common
Digital Dealer - August 2018 - 23
Digital Dealer - August 2018 - The CRM of Tomorrow, Today
Digital Dealer - August 2018 - 25
Digital Dealer - August 2018 - Interview With Phil Mitchell of Sunset Auto Family
Digital Dealer - August 2018 - 27
Digital Dealer - August 2018 - 28
Digital Dealer - August 2018 - 29
Digital Dealer - August 2018 - 30
Digital Dealer - August 2018 - 31
Digital Dealer - August 2018 - 2 Messages From Dissatisfied Customers
Digital Dealer - August 2018 - 33
Digital Dealer - August 2018 - Why Reviews from the Decision-Maker Matter
Digital Dealer - August 2018 - 35
Digital Dealer - August 2018 - The 3 Essential Traits of High-Profit F&I Managers
Digital Dealer - August 2018 - 37
Digital Dealer - August 2018 - Price Is the Easiest Part of My Job
Digital Dealer - August 2018 - 39
Digital Dealer - August 2018 - Phone Power!
Digital Dealer - August 2018 - 41
Digital Dealer - August 2018 - 8 Tactics to Help You Stand out on Social Media
Digital Dealer - August 2018 - 43
Digital Dealer - August 2018 - 5 Signs It’s Time to Part Ways With Your Conversion Tools
Digital Dealer - August 2018 - 45
Digital Dealer - August 2018 - Direct Response: Now More Than Ever
Digital Dealer - August 2018 - 47
Digital Dealer - August 2018 - 48
Digital Dealer - August 2018 - Cover3
Digital Dealer - August 2018 - Cover4
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