Digital Dealer - January 2019 - 13

PHOTOGRAPHY BY JEREMY KRAMER

Performance Lexus, of Cincinnati, Ohio, is an 18-time winner of
the Elite of Lexus Award. The store is part of the Performance
Automotive Network, a family-owned business operating for
over 40 years. The network has enjoyed steady growth and
is currently listed by Automotive News as one of the top 50
automotive dealership groups in the U.S.
Dan Kommeth, General Manager at Performance Lexus, a store
with 68 employees, has been in retail automotive for 24 years.
For three consecutive years (2015-2018) Performance Lexus has
won Dealer of the Year in Ohio, as selected by DealerRater. Dan
initially started his career in automotive on the manufacturing
side of the table, moved over to retail in 1999 and since then
worked in every department. In the below interview, Dan talks
about the importance of discipline and process, and shares his
insights on customer service, including lessons learned while in
Tokyo, and his store's game-changing Wow Fund.
DEALER MAGAZINE: Thank
you for agreeing to be interviewed,
Dan. To start, could you fill us in
briefly on your background? In other
words, what did you do before retail
automotive and how did you end
up where you are today, as general
manager at Performance Lexus?
DAN: My original start in the car
business dates back to when one of
my uncles had a Chevrolet dealership
in Traverse City, Michigan. During
the summers when I was a kid, he
bought one of those hot dog rollers,
the kind you see at 7-Eleven. So, I
was the Saturday hot dog cook. I was
handing out hot dogs and cokes to the
customers at the Chevy-Honda store,
and I was probably about 10 or 11

years old at the time.
After graduating from college, I
went to work for General Motors
on the factory side. I worked for
about six years for Cadillac as a field
rep and some other jobs. I had the
chance in late 1999 to jump into
the retail side of the business with
Lexus in Albuquerque, New Mexico,
and started selling cars there. I was
fortunate enough to be mentored by
a great guy who is still there today.
He showed me the retail side of the
car business. I worked in all the
departments: used car manager,
service manager, new car manager,
finance manager.
Then, when they were awarded a
companion store in Santa Fe, New

Mexico, that became my first general
manager job. I got to help with the
launching of that store, which was a
great experience.
My wife and I had a son, a little
more than eight years ago, and we're
both from the Midwest. We wanted
to get back here to the Midwest, and
the job at Performance Lexus opened
up in 2010. I flew here, interviewed
for the job, and a few weeks later,
in September of 2010, started at
Performance Lexus and have been
here ever since.
DEALER MAGAZINE: What do
you like most about working in the
industry?
DAN: From a young age, like a lot

D I G I TA L D E A L E R . C O M

Continued on pg. 14

JANUARY 2019

13


http://www.DIGITALDEALER.COM

Digital Dealer - January 2019

Table of Contents for the Digital Edition of Digital Dealer - January 2019

Digital Dealer - December 2018
Contents
Message from the Show Director
6 Facing Sales Slump, Automotive Brands Can Win by Adding Real-World Value in the Digital Shopping Journey BY Brian Solis
7 Reasons for a 2019 Social Media Policy Review
'OVER-THE-TOP' Advertising! BY Jim Boldebook Dealer Ops
Buy/Sell Trends Expected in 2019
The Two Non-Negotiable Pillars of Accountability
7 Questions to Ask When Hiring a Customer Service Trainer
How to Add $1.0MM to Your Bottom Line Profits
The Art and Science of Parts Inventory Reconciliation
Trade, Tariffs, and Labor
Building Your Business by Building Your People!
Great Service Managers Follow a 4C Approach
Collision Shop Liability Is a Serious Issue for All – Read This!
Does Your Store Exemplify Consistency & Excellence or Complacency & Mediocrity?
Increasing Service Business Through Convenience – A Tactical Approach
5 Questions That Are Missing from Your F&I Customer Interviews
How to Drive Sales with Predictive Analytics BY JOHANNES GNAUCK
Digital Dealer - January 2019 - CT1
Digital Dealer - January 2019 - CT2
Digital Dealer - January 2019 - Digital Dealer - December 2018
Digital Dealer - January 2019 - Cover2
Digital Dealer - January 2019 - 1
Digital Dealer - January 2019 - Contents
Digital Dealer - January 2019 - 3
Digital Dealer - January 2019 - Message from the Show Director
Digital Dealer - January 2019 - 5
Digital Dealer - January 2019 - 6 Facing Sales Slump, Automotive Brands Can Win by Adding Real-World Value in the Digital Shopping Journey BY Brian Solis
Digital Dealer - January 2019 - 7
Digital Dealer - January 2019 - 7 Reasons for a 2019 Social Media Policy Review
Digital Dealer - January 2019 - 9
Digital Dealer - January 2019 - 'OVER-THE-TOP' Advertising! BY Jim Boldebook Dealer Ops
Digital Dealer - January 2019 - 11
Digital Dealer - January 2019 - 12
Digital Dealer - January 2019 - 13
Digital Dealer - January 2019 - 14
Digital Dealer - January 2019 - 15
Digital Dealer - January 2019 - 16
Digital Dealer - January 2019 - 17
Digital Dealer - January 2019 - Buy/Sell Trends Expected in 2019
Digital Dealer - January 2019 - 19
Digital Dealer - January 2019 - 20
Digital Dealer - January 2019 - 21
Digital Dealer - January 2019 - The Two Non-Negotiable Pillars of Accountability
Digital Dealer - January 2019 - 23
Digital Dealer - January 2019 - 7 Questions to Ask When Hiring a Customer Service Trainer
Digital Dealer - January 2019 - 25
Digital Dealer - January 2019 - How to Add $1.0MM to Your Bottom Line Profits
Digital Dealer - January 2019 - 27
Digital Dealer - January 2019 - The Art and Science of Parts Inventory Reconciliation
Digital Dealer - January 2019 - 29
Digital Dealer - January 2019 - Trade, Tariffs, and Labor
Digital Dealer - January 2019 - 31
Digital Dealer - January 2019 - Building Your Business by Building Your People!
Digital Dealer - January 2019 - 33
Digital Dealer - January 2019 - Great Service Managers Follow a 4C Approach
Digital Dealer - January 2019 - 35
Digital Dealer - January 2019 - Collision Shop Liability Is a Serious Issue for All – Read This!
Digital Dealer - January 2019 - 37
Digital Dealer - January 2019 - 38
Digital Dealer - January 2019 - Does Your Store Exemplify Consistency & Excellence or Complacency & Mediocrity?
Digital Dealer - January 2019 - 40
Digital Dealer - January 2019 - 41
Digital Dealer - January 2019 - Increasing Service Business Through Convenience – A Tactical Approach
Digital Dealer - January 2019 - 43
Digital Dealer - January 2019 - 5 Questions That Are Missing from Your F&I Customer Interviews
Digital Dealer - January 2019 - 45
Digital Dealer - January 2019 - How to Drive Sales with Predictive Analytics BY JOHANNES GNAUCK
Digital Dealer - January 2019 - 47
Digital Dealer - January 2019 - 48
Digital Dealer - January 2019 - Cover3
Digital Dealer - January 2019 - Cover4
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