Digital Dealer - February 2019 - Cover1

FEBRUARY 2019, VOL. 26 NO. 2
D E A L E R
M A G A Z I N E

DIGITALDEALER.COM

26

CONFERENCE & EXPO
APRIL 9-11, 2019 | ORLANDO, FL

Featured Articles
from Presenters

INTERVIEW WITH

F E B R U A R Y

2019 NADA
CHAIRMAN

2 0 1 9 ,
V O L .

THREE WAYS TO FIX
"F&I APATHY" ON
YOUR SHOWROOM
By Tony Troussov CSP

2 6

Leading Automotive Trainer
Pg. 38

CHARLES W. GILCHRIST

OF GILCHRIST AUTOMOTIVE

Pg. 18

N O .

DD26 PRE-SHOW
HIGHLIGHTS

2

A SAMPLING OF
OUR 100+ SESSIONS

Pg. 32
THE BIGGEST THOUGHT
SHIFT YOU NEED TO
MAKE THIS YEAR
By Greg Gifford
SEO Expert
Pg. 35

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Digital Dealer - February 2019

Table of Contents for the Digital Edition of Digital Dealer - February 2019

Digital Dealer - February 2019
Contents
A Message from the Show Director
Seven Truths That Maximize Talent
Leaders Simplify the Complex
Pioneering the Unknown
Tesla Suffers Another Setback
An Advocate Leading Your Team to Victory
Interview with 2019 NADA Chairman
New Year and New Changes: Stop Looking for the Magic Pill
Create a Lasting Impression
How to Safeguard Your Dealership's Social Media Accounts
How to Prepare for Digital Retailing
The Power of Aggressive Broadcast Negotiation!
Pre-Show Highlights: Digital Dealer 26 Sessions
The Biggest Thought Shift You Need to Make This Year
Three Ways to Fix “F&I Apathy” on Your Showroom
Collision Estimator Interactions
6 Questions to Ask Associates to Evaluate Their Customer Service Skills
Why Word Tracks Fail You, and What You Can Do About It
Creating a Sales Culture in Fixed Ops!
Digital Dealer - February 2019 - Digital Dealer - February 2019
Digital Dealer - February 2019 - Cover2
Digital Dealer - February 2019 - 1
Digital Dealer - February 2019 - Contents
Digital Dealer - February 2019 - 3
Digital Dealer - February 2019 - A Message from the Show Director
Digital Dealer - February 2019 - 5
Digital Dealer - February 2019 - Seven Truths That Maximize Talent
Digital Dealer - February 2019 - 7
Digital Dealer - February 2019 - Leaders Simplify the Complex
Digital Dealer - February 2019 - 9
Digital Dealer - February 2019 - 10
Digital Dealer - February 2019 - 11
Digital Dealer - February 2019 - Pioneering the Unknown
Digital Dealer - February 2019 - 13
Digital Dealer - February 2019 - Tesla Suffers Another Setback
Digital Dealer - February 2019 - An Advocate Leading Your Team to Victory
Digital Dealer - February 2019 - 16
Digital Dealer - February 2019 - 17
Digital Dealer - February 2019 - Interview with 2019 NADA Chairman
Digital Dealer - February 2019 - 19
Digital Dealer - February 2019 - 20
Digital Dealer - February 2019 - 21
Digital Dealer - February 2019 - New Year and New Changes: Stop Looking for the Magic Pill
Digital Dealer - February 2019 - 23
Digital Dealer - February 2019 - Create a Lasting Impression
Digital Dealer - February 2019 - 25
Digital Dealer - February 2019 - How to Safeguard Your Dealership's Social Media Accounts
Digital Dealer - February 2019 - 27
Digital Dealer - February 2019 - How to Prepare for Digital Retailing
Digital Dealer - February 2019 - 29
Digital Dealer - February 2019 - The Power of Aggressive Broadcast Negotiation!
Digital Dealer - February 2019 - 31
Digital Dealer - February 2019 - Pre-Show Highlights: Digital Dealer 26 Sessions
Digital Dealer - February 2019 - 33
Digital Dealer - February 2019 - 34
Digital Dealer - February 2019 - The Biggest Thought Shift You Need to Make This Year
Digital Dealer - February 2019 - 36
Digital Dealer - February 2019 - 37
Digital Dealer - February 2019 - Three Ways to Fix “F&I Apathy” on Your Showroom
Digital Dealer - February 2019 - 39
Digital Dealer - February 2019 - Collision Estimator Interactions
Digital Dealer - February 2019 - 41
Digital Dealer - February 2019 - 6 Questions to Ask Associates to Evaluate Their Customer Service Skills
Digital Dealer - February 2019 - 43
Digital Dealer - February 2019 - Why Word Tracks Fail You, and What You Can Do About It
Digital Dealer - February 2019 - 45
Digital Dealer - February 2019 - Creating a Sales Culture in Fixed Ops!
Digital Dealer - February 2019 - 47
Digital Dealer - February 2019 - 48
Digital Dealer - February 2019 - Cover3
Digital Dealer - February 2019 - Cover4
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