Digital Dealer - February 2019 - 32

Road Trip to DD26 | April 9-11, 2019 | Orlando

Digital Dealer 26 Featured Sessions
Here are just four of the 100+ sessions:

DEALERS OPS & MANAGEMENT

Survive Disruptors, Depressions, & Destroyers
Learn How to Prepare for Economic Uncertainty
and Industry Disruptors by Maximizing Profits
Areas Best Within Your Control: Pre-Owned,
Service, & Parts
Learn first-hand from Doug Wilson of Wilson Auto
Group. Doug has 30+ years of experience as a successful dealer operator and has survived the sale of his
manufacturer three times, manufacturer bankruptcy,
hurricanes, financial crisis, credit unavailability, and just
about everything else. He'll share his approach and
what you can implement now to prepare for the next
10-20 years-no matter what the economy, credit,
digital retailing, electrification or consolidation brings.

S P E A K E R:
DOUG WILSON, CEO, Wilson
Auto Group. Doug Wilson
has more than 30+ years
of experience as a proven
successful dealer operator.
The conviction not only to
survive but to thrive in the
Doug Wilson
business, continues to be
a driving force in the success Doug has earned as a
business owner and operator. He has been quoted
in various national news outlets. Wilson Auto Group
has been named MBJ Top 100 Private Companies
and Fastest Growing Companies.

MARKETING & ADVERTISING
A M P L I F YING S E M FO R A
M E ASURABL E SA L E S L I F T
Dive into the advanced practice of
Amplification and Lift analysis and why it
provides a more accurate measurement
of the effectiveness of your marketing
tactics than the common ROI and
attribution models.
Primary Learning Objectives:
 Learn how to use Amplification and Lift
analysis on any marketing campaign.
 Learn how to analyze positive and
negative returns on investment through
Amplification and Lift analysis.
 Identify user/consumer/target behavior
that is indicative of a correlative event versus a causative event in automotive SEM.
S P EA K ER:
RONALD MORRISON,
Purei nfluencer

FEBRUARY 2019

H U MAN-CE NT E RE D
S E ARCH ST RAT E G IE S
This session will share actionable insight to help
you determine how prospects are searching for
vehicles and services, and develop content that
resonates with those audiences. In addition, Jason
will discuss how the performance of your site
can negatively or positively impact your SEO. All
of this leads to a more positive search and user
experience.
Primary Learning Objectives:
 Identify the type of content that will resonate
the best with your prospective customer.
 Learn how to define the 'what' and 'why' of a
searcher and deploy strategies on your site for a
positive outcome.
 Demonstrate methods to quickly identify
language to use in your content that improves
searcher experience, instills trust, and generates
results.
S P E A K E R:
JASON DODGE,
B l ac kTru c k Medi a
+ Market i n g

D I G I TA L D E A L E R . C O M

CO NVE RS IO N FO C USED:
WO RK ING S MARTER ,
NOT H ARDE R
When it comes to the many KPI's of the
digital space, the playing field is not so
black and white. Metrics such as bounce
rate, CTR, impressions (and on, and on) are
indeed important, but NONE of them hold
a flame to the almighty CONVERSION. In
this session, you'll learn five essential tips
(in content, mobile, voice search, and more)
to increase your conversion rate in digital
marketing.
Primary Learning Objectives:
 Learn how to allocate your marketing
dollars more effectively to increase
conversions.
 Learn tactics to implement these best
practices successfully.
S P E A K E R:
S TAC E Y R O S E N ,
C F S ea rc h Ma rket i n g

http://www.DIGITALDEALER.COM

Digital Dealer - February 2019

Table of Contents for the Digital Edition of Digital Dealer - February 2019