Digital Dealer - March 2019 - 36

D E A L E R OP S & M ANAGEM ENT: L e a d e rshi p

Is Your Comfort
Inhibiting Your
Team's Growth?
Develop Your
Coaching Skills
What does a leader
look like and how
profound are their consistent convictions towards
creating a healthy and growing work environment?
When asked, many folks will
answer this by naming
various individuals such as
politicians, presidents, senators, scientists, governors,
military leaders, business
leaders, and- successful
athletic coaches.
Why are coaches included in this list of esteemed
individuals? Because all
good coaches are leaders
and their coaching effectiveness is maximized by
understanding how to lead
people to greatness beyond
where they thought they
could ever venture on their
own. But an "effective"
coach has to have a convicted belief that the team
and it's comprising individuals can and will excel. Of
course, there are always
players who hit their plateau
and couldn't care less. Time
to replenish (give them a
chance) or replace. If the
former doesn't work out,
then replace them because
complacency will spread.
36

MARCH 2019

Plus, drama works well in
the movies but not in the
workplace.
In a way, the relationship
between athletic coaches
and players is a consensual
agreement or contract. Players will follow the coach's
directives, wishes or
demands and in return, they
expect their reward, whether
that is winning, playing time,
positive reinforcement, skills
improvement, increased
self-esteem or some other
benefit.
With that in mind, just like
selling a customer, a coach
has the distinguished and
profoundly important obligation to find out what each
of his or her team members
'wants and desires' are.
Find these out early and
leading becomes easier
and much more effective. I
visited a store not long ago
and asked several managers about their salespeople.
The managers could rattle
off numbers and stats, but
none of them could really tell me much about
the personal lives of their
people because they never
take the time to do 'one on
ones' and find out what truly
drives these folks. Find out
what their dreams are, and
you find the secret to their

D I G I TA L D E A L E R . C O M

motivation.
The real leaders can and
do effectively get their team
members to "believe" in individual goal fulfillment and ultimate team successes. The
great coaches believe in the
law of expectation which
simply stated says you most
full heartily "expect" things
to improve, must expect to
win, must expect yourself
to become better at what
you do, must expect the
right things to occur and so
on. It is with the thoughts
of convicted expectation
that we can actually attain
greatness at anything.
When we look back on
our lives growing up most
of us can identify a few
people who influenced and
enriched our lives. Often,
that person was an athletic
coach. Various reasons led
us to that conclusion if you
had the right coach; common goals - win, improve,
help teammates become
their best, team success,
feelings of good self-esteem and you left better
than you came. These are
a few of the good memories we came away with
and as a consequence, we
anchored the feeling that
this coach was a leader.
Mine was a baseball coach

By Chuck Barker
President & Founder,
Impact Marketing &
Consulting Group

who continually told me I had
more talent to give and after
a while, I began to believe
him and then a strange thing
happened; I became a pretty
good third baseman and
hitter. Sure, there were days
we had to receive a little
discipline and maybe get
a little chewing on, but this
"coach" always left us with
the positive good thoughts
of expectation and that was
"hey next time you will get it
right now get out there and
give your best because you
are a winner." What thoughts
of expectation are you leaving your players with?
There are four reasons
most managers compromise
their leadership convictions
when in a tight spot:
1. They fear criticism
2. They fear rejection
3. They fear failure
4. They fear loss
"WHEN THE PRESSURE
COMES, PREFERENCES
GIVE WAY WHILE CONVICTIONS HOLD FIRM"
- EDWIN LOUIS COLE

Every leader needs to
recognize thirteen basic
qualities that do not require
any talent:
 Being on Time
 Work Ethic
 Energy
 Attitude
 Passion
 Being Coachable
 Doing Extra
 Body Language
 Having Empathy
 Being Prepared
 Being a Good Listener
 Giving Effort
 Watching Your Words
These qualities are what
your people are constantly
witnessing and experienc-
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