Digital Dealer - April 2019 - 13

THE ROADBLOCKS

Next, reduce any friction
applicants may experience
between the time they
become engaged with the
organization to the second they are hired. Just
as car salespeople work
to make purchasing a car
as pain-free, quick, and
easy for the customer as
possible, work to make the
hiring process just as easy.
Eliminate hurdles and steps
in the process that may be
causing applicant fallout.
Applications with endless
pages of questions are NOT
doing anyone any favors.
Re-examine the application process and get rid of
anything unnecessary to get
them through faster. Bing,
bang, boom, we'll be in
touch soon.
STEP 3: QUALITY >
QUANTITY. ALL DAY,
EVERY DAY

Finally, understand that
quality matters more than
quantity. Focus on the
sources of applicants that
will deliver high quality
people to the organization.
And here's the kicker - it's
not just job boards driving
people to apply. While
companies certainly should
maximize applicants from
posting to job boards,
the data is clear: the best
source of hires is actually
referrals.
Applicants that are referred by current employees
are hired MUCH more often
than random applicants
from Indeed, CareerBuilder, etc., so think about the
people who already know
the dealership, employees
who already love their job,

people walking the lot, and
even beloved and loyal customers. All of these people
are potentially looking for
a job opportunity and may
want to work at the organization. Simply put, referrals
are the single best source of
applicants who actually get
hired, and a great referral
program will get you better
results than even the best
job boards.
NOW, MOVE HIRING
INTO A HIGHER GEAR

Implementing these three
steps are practically guaranteed to bring the talent you
need to get ahead of competition, attract high-quality
applicants, move business
forward, and smash Sales,
Service, F&I and other
goals.
Optimize your hiring
approach by leaving behind
old practices and adopting a
marketing mindset, creating
job ads that get applicants
excited about the opportunity, eliminating friction
in the hiring process, and
relying on proven applicant
sources. Remember: a
dealership's human capital
is its greatest asset; a
strong hiring process directly translates to increased
sales, happy customers,
and improved CSI scores
that will boost a dealership
to the top.
RYAN KOHLER is a hiring
optimization expert, consultant,
speaker, and CEO. He
founded ApplicantPro, a hiring
consultation and software
ﬁrm. Ryan spends his time
consulting on the best ways to
hire for the ultimate competitive
edge, in the auto dealer
industry and beyond. EMAIL:
ryan@applicantpro.com

Now Hiring:
Fix the Broken
Dealership Hiring
Process to Get More
Qualified Applicants
& Grow Revenue
Auto dealerships everywhere are struggling with
generating enough quantity or quality applicants for their job openings. Despite this, few
dealers have adjusted their hiring methods to
improve their results, and many continue posting
the same jobs, the same way, yet praying that
their results will somehow be different. In Ryan
Kohler's session at Digital Dealer 26, you will see
a brand-new study that used the application and
hiring data of more than 30 auto dealerships,
revealing the best sources of applicants and how
to attract more of them with a new framework for
successful hiring. This framework, called Hiring
Optimization, leaves behind old HR practices and
instead adapts SEO and marketing principles to
attract qualified applicants.
Re-think your hiring process and learn how to
build job seeker personas, write better job ads
with better keywords to drive greater interest,
and use tactics for maximizing job boards,
improving application completion rates, and
screening to reveal the very best applicants.

Takeaways:

 Learn how to save money by getting the most out
of job boards like Indeed, CareerBuilder, etc.
 Explore why the #1 source for hires is employee
referrals and the importance of spending time to
develop and incorporate employee referral programs
into a hiring process.
 Develop a framework for turning loyal customers
into your most passionate and highest-performing
employees.
Speaker:

BY RYAN KOHLER
CEO,
DealerHiring
(powered by ApplicantPro)

D I G I TA L D E A L E R . C O M

APRIL 2019

http://www.DIGITALDEALER.COM

Digital Dealer - April 2019

Table of Contents for the Digital Edition of Digital Dealer - April 2019