Digital Dealer - April 2019 - 23

AGENDA AT-A-GLANCE

FEATURED SESSIONS

DAY 1 | TUES. | APR. 9, 2019

SALES: MASTER THE CLOSE & FIND
THE MISSING 20-25 SALES A MONTH!

8:00am

Badge Pickup & Registration

9:00am - 9:50am

Concurrent 50-Min. Interactive
Sessions

10:05am - 10:55am

Concurrent 50-Min. Sessions

11:00am - 1:20pm

Expo Hall Grand Opening

12:00pm - 1:20pm

Lunch in Keynote Hall

1:25pm - 2:15pm

Concurrent 50-Min. Sessions

2:30pm - 3:20pm

Concurrent 50-Min. Sessions

3:30pm - 4:20pm

Product Demos in Expo Hall

3:30pm - 4:20pm

Tech Tank: The Latest in Tech

4:20pm - 5:20pm

Keynote Address: Built for Growth

5:20pm - 6:30pm

Cocktail Reception in Expo Hall

DAY 2 | WED. | APR. 10, 2019
8:00am

Badge Pickup & Registration

8:00am - 9:00am

Breakfast in Keynote Hall

9:00am - 9:50am

Concurrent 50-Min. Sessions

10:05am - 10:55am

Concurrent 50-Min. Sessions

11:00am - 12:00pm

Products Demos in Expo Hall

12:00pm - 1:20pm

Lunch in Keynote Hall

1:20pm - 2:10pm

Concurrent 50-Min. Sessions

2:25pm - 3:15pm

Concurrent 50-Min. Sessions

3:15pm

Product Demos in Expo Hall

3:15pm - 4:40pm

Tech Tank: The Latest in Tech

4:40pm - 5:30pm

Dealer Keynote Panel

9:00pm - 12:00am

DD26 Party at Mango's

DAY 3 | THURS. | APR. 11, 2019
8:00am

Badge Pickup & Registration

8:00am - 9:00am

Breakfast in Keynote Hall

9:00am - 9:50am

Keynote: Outshine the Competition

10:05am - 10:55am

Concurrent 50-Min. Sessions

11:00am

Expo Hall Closes

11:10am - 12:00pm

Concurrent 50-Min. Sessions

12:15pm - 1:05pm

Concurrent 50-Min. Sessions

(JUST 3 OF 100+)

The best dealerships know what they sell and work on how to
stop losing sales. That is called "managing your losses." Most
sales are lost because of lack of selling process, ineffective
salespeople, lack of skills, and the passion to be the best with
every selling opportunity that contact's your dealership. Join
George Dans, (known as "The World's Greatest Closer,")
of iMobile Training to learn how to improve your first up
closing ratio right now so that your team is prepared to meet
opportunity and close your customer on their first visit in the
most professional sound way.

DEALER OPS: MEET THE
EXPECTATIONS OF TODAY'S
CONSUMER

Hear first-hand and directly how one point of contact is
disrupting our industry in a positive way. Join Bill Bertrand
of Morries Automotive Group will share real-world insight on
how to utilize today's technologies in the digital world and
make them meet the expectations customers have once they
reach the dealership.
In an increasingly competitive market, Bill will share how
his dealership has reduced its overall personnel, increased
CSI, as well as backend finance gross. The employment
market is growing even more competitive and by deploying
this concept they have found a way to protect their tenure in
human capital.
Join this session to understand how their operation consistently produces 6 to 1 used to new ratios in a rural outlying
market and is consistently one of the top used-car stores in
the entire state. This presentation will focus largely on the
process of how to implement and why you should and must
get ahead of the trend now. Years ago, it was enough to price
competitively online, but today's market demands edge.

MARKETING: LEVERAGE DIGITAL
ADVERTISING TO WIN YOUR
MARKET

This panel focuses on the latest initiatives from three giants in
the digital world: Google, Facebook, and Pandora. Join Phil
Sura (UnityWorks), Julio Gonzalez (Google), Jessica Roberts
(Facebook), and Dennis Jackson (Pandora) as they cover a
series of key topics, such as metrics, tracking ROI, targeting, video, best practices, case studies, and applications for
retailers. Google is the king of search, Facebook owns social,
and Pandora is the leader with digital audio. Google and
Facebook have both made adjustments to their platform in
the past year and will share how to adjust to these changes
with your digital strategy. In the case of Pandora, they are
focused as a leader in digital audio, in reaching auto intenders with specific ads, by segment.

D I G I TA L D E A L E R . C O M

APRIL 2019

http://www.DIGITALDEALER.COM

Digital Dealer - April 2019

Table of Contents for the Digital Edition of Digital Dealer - April 2019