Digital Dealer - April 2019 - 4
Road Trip to DD26 | April 9-11, 2019 | Orlando
From the Show Director
Dear Readers,
Our interview this month, features Apple
Chevrolet's Dealer Principal John Alfirevich,
who was recently named 2019 TIME Dealer of the
Year. In more than 35 years in the business, John
has filled just about every dealership role imaginable and has held several leadership positions with
the Chicago Automobile Trade Association. He also
previously served as president of the Chicagoland
& Northwest Indiana Chevrolet Association.
In addition to receiving the TIME Dealer of the
Year award for his dealership's significant impact
on the local community, he has been awarded the
Better Business Bureau's Torch Award for Ethics,
the NADA PAC Outstanding Achievement Award,
and the Illinois Radio Broadcasters Recognition
Award.
In our interview with John on page 18, he talks
about what he believes customers appreciate most
and reveals an innovative approach to attracting
millennials to his store. John also touches on his
commitment to community, which he will talk
more about during a keynote panel at Digital
Dealer 26 this month (April 9-11th) in Orlando, FL.
In addition to the panel featuring John and fellow
dealers, there will also be two other impactful
keynotes, and more than 100 actionable breakout
sessions.
4
APRIL 2019
D I G I TA L D E A L E R . C O M
On the pages to follow, you'll find articles by new
contributor voices of those who are presenting at
the Orlando show, along with details on the subject
areas they will cover, and the takeaways you can
expect as a result of attending their session.
For more conference details, please visit our
website, DigitalDealer.com.
If you haven't already reserved your badge, you
can still register now online (use promo code
DMRFMAG to save $100).
Lastly, we welcome your feedback and/or
recommendations for Dealer Magazine and
Digital Dealer Conference & Expo.
If you have a topic idea or would like to become
a contributing writer or speaker, please email
Speak@DigitalDealer.com.
We hope to see you at the show!
Sincerely,
Matthew Ramirez
Show Director, Digital Dealer
Matthew.Ramirez@DigitalDealer.com
http://www.DigitalDealer.com
http://www.DIGITALDEALER.COM
Digital Dealer - April 2019
Table of Contents for the Digital Edition of Digital Dealer - April 2019
Digital Dealer - April 2019
Contents
A Message from the Show Director
Conquesting Through Service
Pricing Strategy: Dare to Compare
Policy & Shop Supply Abuse
A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
Interview with Apple Chevrolet
DD26 Pre-Show Highlights
When Analytics Lie
Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
It's Time to Stop Guessing About Your Marketing ROI
Embracing the Essential Digital Media Mix
Facilitating Online Car Buying Without Losing Profit or Control
Social Selling: 4 Keys to Selling on Facebook
4 Strategies for Effective Dealership Marketing on Facebook
How to Create an Employee Pipeline for Your F&I Dept.
The 4 Laws of Influential Conversations
Upsell Process
Sustaining a Successful BDC
Digital Dealer - April 2019 - Digital Dealer - April 2019
Digital Dealer - April 2019 - Cover2
Digital Dealer - April 2019 - 1
Digital Dealer - April 2019 - Contents
Digital Dealer - April 2019 - 3
Digital Dealer - April 2019 - A Message from the Show Director
Digital Dealer - April 2019 - 5
Digital Dealer - April 2019 - Conquesting Through Service
Digital Dealer - April 2019 - 7
Digital Dealer - April 2019 - Pricing Strategy: Dare to Compare
Digital Dealer - April 2019 - 9
Digital Dealer - April 2019 - 10
Digital Dealer - April 2019 - Policy & Shop Supply Abuse
Digital Dealer - April 2019 - A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
Digital Dealer - April 2019 - 13
Digital Dealer - April 2019 - Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
Digital Dealer - April 2019 - 15
Digital Dealer - April 2019 - Interview with Apple Chevrolet
Digital Dealer - April 2019 - 17
Digital Dealer - April 2019 - 18
Digital Dealer - April 2019 - 19
Digital Dealer - April 2019 - 20
Digital Dealer - April 2019 - 21
Digital Dealer - April 2019 - DD26 Pre-Show Highlights
Digital Dealer - April 2019 - 23
Digital Dealer - April 2019 - 24
Digital Dealer - April 2019 - 25
Digital Dealer - April 2019 - 26
Digital Dealer - April 2019 - 27
Digital Dealer - April 2019 - When Analytics Lie
Digital Dealer - April 2019 - 29
Digital Dealer - April 2019 - Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
Digital Dealer - April 2019 - 31
Digital Dealer - April 2019 - It's Time to Stop Guessing About Your Marketing ROI
Digital Dealer - April 2019 - 33
Digital Dealer - April 2019 - Embracing the Essential Digital Media Mix
Digital Dealer - April 2019 - 35
Digital Dealer - April 2019 - Facilitating Online Car Buying Without Losing Profit or Control
Digital Dealer - April 2019 - 37
Digital Dealer - April 2019 - Social Selling: 4 Keys to Selling on Facebook
Digital Dealer - April 2019 - 39
Digital Dealer - April 2019 - 4 Strategies for Effective Dealership Marketing on Facebook
Digital Dealer - April 2019 - 41
Digital Dealer - April 2019 - How to Create an Employee Pipeline for Your F&I Dept.
Digital Dealer - April 2019 - 43
Digital Dealer - April 2019 - The 4 Laws of Influential Conversations
Digital Dealer - April 2019 - 45
Digital Dealer - April 2019 - Upsell Process
Digital Dealer - April 2019 - Sustaining a Successful BDC
Digital Dealer - April 2019 - 48
Digital Dealer - April 2019 - Cover3
Digital Dealer - April 2019 - Cover4
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