Digital Dealer - April 2019 - 43

Road Trip to DD26 | April 9-11, 2019 | Orlando

FDP candidates see the
end game - being part
of the management team
and know upfront of a step
by step way to get there.
After passing behavioral
testing and rigorous interviews candidates are hired
and referred to as FDPs.
ONBOARDING AND
TRAINING. Part of FDPs

onboarding is learning how
to sell cars. This is both
a need to understand the
business and a testing
period. The management team agrees on
FDPs sales performance
expectations. If you ever
sat in an F&I chair and performed at the highest level,
you probably can look
back and see what it took
for you to get there. Break
it down and see what
components of this job one
has to learn first and what
cadence of learning would
work best. One thing is for
sure: FDPs have to learn
how to sell cars. There are
multiple skills an FDP candidate has to learn, starting
with administrative-like
paperwork and product
knowledge. Then comes
menu presentation, selling
intangibles, and overcoming objections, followed later by lender skills. Oftentimes, new F&I managers
are simply thrown into their
position, and like most jobs
in automotive, its sink or
swim. Even with the best
intentions, most senior F&I
folks do not have much
time for coaching. This is
why this group designed a
self-guided study course.
While selling cars FDP
candidates are learning

F&I skills.

DEVELOPMENT. During
self-guided study, FDPs
are periodically tested after
passing certain milestones
and completing portions of
their guides. Management
staff monitors progress,
and with this structured
process, FDPs are progressing at their own
speed. While the program
is designed to be completed within six months, some
are able to complete this
development portion within
three months. Depending
on the needs of a dealership upon graduation,
FDPs get promoted to F&I
assistant manager or move
to another location within
the group.
Utilizing a Finance
Development Program,
this dealer group was able
to lower turnover in F&I
and create a leadership
pipeline, with many of
the first-year graduates
working throughout the
group in various management positions. Today, they
are using this template to
create employee development programs for service
and other critical positions
within the group.

TONY TROUSSOV is an
owner of Mezen Dealer
Services. He recently served
as Group F&I Director at
Morries Automotive Group.
Throughout his 20+ years in
an automotive retail career
he held multiple leadership
positions, including a GM of
a large import dealership.
As a consultant, Tony works
with dealerships and OEMs
helping them improve
processes and customer
experience. He designed

Building an F&I
Performer Pipeline:
How to Create an
Employee Development
Program That Works
Using a case study of a large dealership group, which
created, implemented and perfected its very own
FDP (Finance Development Program), F&I expert
Tony Troussov will explain how to effectively hire,
train, develop, and retain your F&I performers. This
career path-oriented program is designed to attract
and retain the best employees for your dealership. In
looking at real-world examples, you will learn how to
create this program, no matter what size dealership
you have. You will walk through it step by step and
identify key components to developing your employees
and creating a great culture of learning.

Takeaways:

 Develop a comprehensive career pathing plan for
your dealership's F&I pipeline, including pay plans,
job titles/descriptions, training, and performance
objectives.
 Create an effective hiring strategy to attract and hire
the best candidates for your F&I pipeline from
outside of the industry. Part of this hiring strategy
will include an adequate onboarding process.
 Design a training regimen for new recruits that
will include courses in the following areas:
administrative, compliance, product knowledge,
F&I process, and F&I sales skills.
Speaker:

TONY TROUSSOV CSP
Owner Principal,
Meze Dealer Services, LLC

and developed an ondemand learning platform for
dealership employees. Along
with hundreds of dealerships,
his clients included Hyundai,
Lexus, GP Strategies and J.D.
Power. Tony has delivered
over 650 presentations totaling
over 3,000 hours of platform
time. His international work

D I G I TA L D E A L E R . C O M

includes speaking and training
in Korea, Portugal, and UAE.
Tony is a Certified Coaching
Practitioner with Certified
Coaching Federation and a
Certified Speaking Professional
with National Speakers
Association. EMAIL: tony@
mezendealerservices.com

APRIL 2019

43


http://www.DIGITALDEALER.COM

Digital Dealer - April 2019

Table of Contents for the Digital Edition of Digital Dealer - April 2019

Digital Dealer - April 2019
Contents
A Message from the Show Director
Conquesting Through Service
Pricing Strategy: Dare to Compare
Policy & Shop Supply Abuse
A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
Interview with Apple Chevrolet
DD26 Pre-Show Highlights
When Analytics Lie
Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
It's Time to Stop Guessing About Your Marketing ROI
Embracing the Essential Digital Media Mix
Facilitating Online Car Buying Without Losing Profit or Control
Social Selling: 4 Keys to Selling on Facebook
4 Strategies for Effective Dealership Marketing on Facebook
How to Create an Employee Pipeline for Your F&I Dept.
The 4 Laws of Influential Conversations
Upsell Process
Sustaining a Successful BDC
Digital Dealer - April 2019 - Digital Dealer - April 2019
Digital Dealer - April 2019 - Cover2
Digital Dealer - April 2019 - 1
Digital Dealer - April 2019 - Contents
Digital Dealer - April 2019 - 3
Digital Dealer - April 2019 - A Message from the Show Director
Digital Dealer - April 2019 - 5
Digital Dealer - April 2019 - Conquesting Through Service
Digital Dealer - April 2019 - 7
Digital Dealer - April 2019 - Pricing Strategy: Dare to Compare
Digital Dealer - April 2019 - 9
Digital Dealer - April 2019 - 10
Digital Dealer - April 2019 - Policy & Shop Supply Abuse
Digital Dealer - April 2019 - A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
Digital Dealer - April 2019 - 13
Digital Dealer - April 2019 - Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
Digital Dealer - April 2019 - 15
Digital Dealer - April 2019 - Interview with Apple Chevrolet
Digital Dealer - April 2019 - 17
Digital Dealer - April 2019 - 18
Digital Dealer - April 2019 - 19
Digital Dealer - April 2019 - 20
Digital Dealer - April 2019 - 21
Digital Dealer - April 2019 - DD26 Pre-Show Highlights
Digital Dealer - April 2019 - 23
Digital Dealer - April 2019 - 24
Digital Dealer - April 2019 - 25
Digital Dealer - April 2019 - 26
Digital Dealer - April 2019 - 27
Digital Dealer - April 2019 - When Analytics Lie
Digital Dealer - April 2019 - 29
Digital Dealer - April 2019 - Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
Digital Dealer - April 2019 - 31
Digital Dealer - April 2019 - It's Time to Stop Guessing About Your Marketing ROI
Digital Dealer - April 2019 - 33
Digital Dealer - April 2019 - Embracing the Essential Digital Media Mix
Digital Dealer - April 2019 - 35
Digital Dealer - April 2019 - Facilitating Online Car Buying Without Losing Profit or Control
Digital Dealer - April 2019 - 37
Digital Dealer - April 2019 - Social Selling: 4 Keys to Selling on Facebook
Digital Dealer - April 2019 - 39
Digital Dealer - April 2019 - 4 Strategies for Effective Dealership Marketing on Facebook
Digital Dealer - April 2019 - 41
Digital Dealer - April 2019 - How to Create an Employee Pipeline for Your F&I Dept.
Digital Dealer - April 2019 - 43
Digital Dealer - April 2019 - The 4 Laws of Influential Conversations
Digital Dealer - April 2019 - 45
Digital Dealer - April 2019 - Upsell Process
Digital Dealer - April 2019 - Sustaining a Successful BDC
Digital Dealer - April 2019 - 48
Digital Dealer - April 2019 - Cover3
Digital Dealer - April 2019 - Cover4
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