Digital Dealer - May 2019 - 17
approach? Send an email
to Ed@NetProfitGroup.com
with the subject line, "Parts
Discussion Points," and I will
forward a multi-page set of
16 unique scenarios which
probably need a rational
review.
HERE ARE A COUPLE
OF EXAMPLES:
A tech working on a diesel-engine vehicle requests
one gallon of coolant. The
counter person knows that
it is typical to request two
gallons with this engine
configuration. What does
the counter person do?
A tech needs a unique
QUALITY COUNTER
SOLDIERS ARE WORTH
THEIR WEIGHT IN GOLD..."
part for an upset customer
which the counter person
knows is in the special-order bin. It has been in there
for over four weeks. What
does the counter person
do?
Then, my beat-up colleague, my suggestion is to
conduct a heady meeting
covering all the points, and
be sure to include both the
service and parts management team, ASM staff
(service writers), and the
parts counter personnel.
But, before you have this
session you better plan on
a few hours of preparation.
Numerous questions and
situations are going to fly
around the room, and the
parts and service management team better have their
AGREEMENT HATS on -
otherwise, they are going to
lose some hair! IPA beers
for everyone afterward will
D I G I TA L D E A L E R . C O M
be appropriate.
ED KOVALCHICK has
traveled the world training and
consulting in fixed operations
with manufacturers and dealers.
His extensive background
includes master technician
status, independent shop owner,
dealer with all Chrysler & Nissan
franchises, and founder of Net
Profit Inc. He is a graduate of
the University of Louisiana and
has served as state president of
the Automotive Service Councils, and the advisory boards of
Wyo Tech and Virginia College.
He has been a regular columnist
and conference presenter with
Dealer Magazine and Digital
Dealer since 1995. EMAIL:
Ed@NetProfitGroup.com.
M AY 2 0 1 9
17
https://automaticdealerprogram.com/
https://automaticdealerprogram.com/
http://www.DIGITALDEALER.COM
Digital Dealer - May 2019
Table of Contents for the Digital Edition of Digital Dealer - May 2019
Digital Dealer - May 2019
Contents
A Message from the Show Director
Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
Buyers Pickier in Today’s Buy/Sell Market
The Greatest Threat for Survival Could Be You
The Tales of a Parts Pro...
Developing a Revenue Center
Top 5 Reasons Dealers Need to Engage Their State Dealer Association
Interview with Doug Wilson
Broadcast Advertising Back to the Future!
Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
10 Traits of an Extraordinary Social Media Manager
The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Digital Dealer 26 Rewind
Inspire Your Guest to Invest
The 4 Laws of Influential Conversations –Part 2
Million-Dollar Question: Can You Sell Cars?
Digital Dealer - May 2019 - Digital Dealer - May 2019
Digital Dealer - May 2019 - Cover2
Digital Dealer - May 2019 - 1
Digital Dealer - May 2019 - Contents
Digital Dealer - May 2019 - 3
Digital Dealer - May 2019 - A Message from the Show Director
Digital Dealer - May 2019 - 5
Digital Dealer - May 2019 - Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
Digital Dealer - May 2019 - 7
Digital Dealer - May 2019 - Buyers Pickier in Today’s Buy/Sell Market
Digital Dealer - May 2019 - 9
Digital Dealer - May 2019 - 10
Digital Dealer - May 2019 - 11
Digital Dealer - May 2019 - The Greatest Threat for Survival Could Be You
Digital Dealer - May 2019 - 13
Digital Dealer - May 2019 - 14
Digital Dealer - May 2019 - 15
Digital Dealer - May 2019 - The Tales of a Parts Pro...
Digital Dealer - May 2019 - 17
Digital Dealer - May 2019 - Developing a Revenue Center
Digital Dealer - May 2019 - 19
Digital Dealer - May 2019 - Top 5 Reasons Dealers Need to Engage Their State Dealer Association
Digital Dealer - May 2019 - 21
Digital Dealer - May 2019 - Interview with Doug Wilson
Digital Dealer - May 2019 - 23
Digital Dealer - May 2019 - 24
Digital Dealer - May 2019 - 25
Digital Dealer - May 2019 - 26
Digital Dealer - May 2019 - 27
Digital Dealer - May 2019 - Broadcast Advertising Back to the Future!
Digital Dealer - May 2019 - 29
Digital Dealer - May 2019 - Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
Digital Dealer - May 2019 - 31
Digital Dealer - May 2019 - 32
Digital Dealer - May 2019 - 10 Traits of an Extraordinary Social Media Manager
Digital Dealer - May 2019 - 34
Digital Dealer - May 2019 - 35
Digital Dealer - May 2019 - The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Digital Dealer - May 2019 - 37
Digital Dealer - May 2019 - Digital Dealer 26 Rewind
Digital Dealer - May 2019 - 39
Digital Dealer - May 2019 - 40
Digital Dealer - May 2019 - 41
Digital Dealer - May 2019 - Inspire Your Guest to Invest
Digital Dealer - May 2019 - 43
Digital Dealer - May 2019 - The 4 Laws of Influential Conversations –Part 2
Digital Dealer - May 2019 - 45
Digital Dealer - May 2019 - Million-Dollar Question: Can You Sell Cars?
Digital Dealer - May 2019 - 47
Digital Dealer - May 2019 - 48
Digital Dealer - May 2019 - Cover3
Digital Dealer - May 2019 - Cover4
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