Digital Dealer - May 2019 - 38
From left: Tech Tank Host Eliana Raggio, Chris Leedom of
Textmaxx Pro (Day 2 Winner), & DD26 MC Frank Lopes
Day 1 Tech Tank Winner Peter Stevenson of eVN Inc. (Second from Left)
D I GITA L
D EALER
26
RE WI ND
BY SHAUN RAINES
DD26 could have been subtitled,
The Marketeers Strike Back. I believe I
counted 104 sessions, 62 of which (60%)
were dedicated to marketing and/or
advertising of some sort. Out of the 148
vendors who supported the event, 85
self-identified as companies who should
be listed under the category "Advertising
& Marketing." Let that sink in, nearly
60% of those coming and going were
talking about or selling digital advertising or marketing services. Plenty of
choices for dealers who walked up and
down the aisles of elevator pitches and
shiny swag. Some notable standouts
were fairly easy to spot, and all sang
from the hymnal of "complete transparency" such as The Herman Agency
38
M AY 2 0 1 9
(thehermanagency.com) and Reunion
Marketing (reunionmarketing.com),
which was very refreshing.
Worth the Price of Admission
On Tuesday alone, there were
38 sessions with topics ranging from
artificial intelligence to sales process
optimization delivered by human intelligence. Kevin Frye from the Jeff Wyler
Automotive Family (wyler.com) never
disappoints, and he shared tech and
tactics to lower lead costs and improve
the customer experience. Continuing
with technology and alliteration, Mo
Zahabi of VinSolutions (vinsolutions.
com) helped us "Demystify AI" and lay a
foundation for in-dealership utilization.
Disrupting the sessions was Christy Ro-
D I G I TA L D E A L E R . C O M
man (womeninautomotive.com) helping
us identify cultural and digital impacts
in our dealership and adaptations for
change. There were 10 sessions with a
focus on video content, including the
dynamic duo of Joe Webb and
Steve Roessler.
Robert Richman, co-founder of
Zappos Insights (zapposinsights.com),
ended the opening day by delivering a
powerful keynote with a call to create
a strong culture and sustaining that
culture through every employee and
customer interaction.
The opening night hit a high note at
O'Shucks Bar with the tradition of the
#JASK (Joe, Arnold, & Shaun Karaokethon) sponsored by Reunion Marketing,
PHOTOGRAPHY BY LOTUS EYE PHOTOGRAPHY
AND ARNOLD TIJERINA
Keynote Speaker Robert Richman
http://www.thehermanagency.com
http://www.womeninautomotive.com
http://www.reunionmarketing.com
http://www.zapposinsights.com
https://wyler.com/
http://www.DIGITALDEALER.COM
Digital Dealer - May 2019
Table of Contents for the Digital Edition of Digital Dealer - May 2019
Digital Dealer - May 2019
Contents
A Message from the Show Director
Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
Buyers Pickier in Today’s Buy/Sell Market
The Greatest Threat for Survival Could Be You
The Tales of a Parts Pro...
Developing a Revenue Center
Top 5 Reasons Dealers Need to Engage Their State Dealer Association
Interview with Doug Wilson
Broadcast Advertising Back to the Future!
Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
10 Traits of an Extraordinary Social Media Manager
The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Digital Dealer 26 Rewind
Inspire Your Guest to Invest
The 4 Laws of Influential Conversations –Part 2
Million-Dollar Question: Can You Sell Cars?
Digital Dealer - May 2019 - Digital Dealer - May 2019
Digital Dealer - May 2019 - Cover2
Digital Dealer - May 2019 - 1
Digital Dealer - May 2019 - Contents
Digital Dealer - May 2019 - 3
Digital Dealer - May 2019 - A Message from the Show Director
Digital Dealer - May 2019 - 5
Digital Dealer - May 2019 - Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
Digital Dealer - May 2019 - 7
Digital Dealer - May 2019 - Buyers Pickier in Today’s Buy/Sell Market
Digital Dealer - May 2019 - 9
Digital Dealer - May 2019 - 10
Digital Dealer - May 2019 - 11
Digital Dealer - May 2019 - The Greatest Threat for Survival Could Be You
Digital Dealer - May 2019 - 13
Digital Dealer - May 2019 - 14
Digital Dealer - May 2019 - 15
Digital Dealer - May 2019 - The Tales of a Parts Pro...
Digital Dealer - May 2019 - 17
Digital Dealer - May 2019 - Developing a Revenue Center
Digital Dealer - May 2019 - 19
Digital Dealer - May 2019 - Top 5 Reasons Dealers Need to Engage Their State Dealer Association
Digital Dealer - May 2019 - 21
Digital Dealer - May 2019 - Interview with Doug Wilson
Digital Dealer - May 2019 - 23
Digital Dealer - May 2019 - 24
Digital Dealer - May 2019 - 25
Digital Dealer - May 2019 - 26
Digital Dealer - May 2019 - 27
Digital Dealer - May 2019 - Broadcast Advertising Back to the Future!
Digital Dealer - May 2019 - 29
Digital Dealer - May 2019 - Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
Digital Dealer - May 2019 - 31
Digital Dealer - May 2019 - 32
Digital Dealer - May 2019 - 10 Traits of an Extraordinary Social Media Manager
Digital Dealer - May 2019 - 34
Digital Dealer - May 2019 - 35
Digital Dealer - May 2019 - The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Digital Dealer - May 2019 - 37
Digital Dealer - May 2019 - Digital Dealer 26 Rewind
Digital Dealer - May 2019 - 39
Digital Dealer - May 2019 - 40
Digital Dealer - May 2019 - 41
Digital Dealer - May 2019 - Inspire Your Guest to Invest
Digital Dealer - May 2019 - 43
Digital Dealer - May 2019 - The 4 Laws of Influential Conversations –Part 2
Digital Dealer - May 2019 - 45
Digital Dealer - May 2019 - Million-Dollar Question: Can You Sell Cars?
Digital Dealer - May 2019 - 47
Digital Dealer - May 2019 - 48
Digital Dealer - May 2019 - Cover3
Digital Dealer - May 2019 - Cover4
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