Digital Dealer - May 2019 - 39

Ali Fawaz of Reputation.com

Tuesday's Tech Tank Competition Featured Contestants from
1Micro Key Management, eVN Inc., myautoIQ, RFCarwash Consulting, Quotible, and ZUS Connected Dealership

Joe Webb of DealerKnows Consulting

Beer Garden (Sponsored by Digital Air Strike)

Auto Dealer Live Broadcast Live from the Expo Hall

Clarivoy, and InteractiveTel. Great
atmosphere, world-class networking,
phenomenal stage talent, and a fantastic
time had by all!
Some of the Wednesday session
highlights began with Ron Burgundy's
"classy" rendition of SEO (presented by
Greg Giﬀord) and continued with others
covering video, Facebook, Snapchat,
reputation, and ﬁxed ops. At lunch,
CarSaver's Chad Collier (carsaver.com),
discussed the perks of more eyes on
inventory by leveraging Walmart's 250
million customer base, including 140
million visits to Walmart stores each
week and 127 million unique visitors
to walmart.com. Whew, that's a lot of
POW. The afternoon sessions covered

Gabrielle Garrison of Facebook

digital marketing strategies, modernizing our sales force, amplifying SEM,
shopper behavior, "Fire, Flood, Focus"
(session featuring Carey Kniskern of
Fields BMW Orlando and Tom LaPointe
of Preston Automotive Group) and
other "Bull$hit!" (a reference to Jeﬀrey
Tognetti's session, "It's Time to Call
Bull$h!t").
I had the opportunity to moderate a
panel with three all-time industry greats
Brian Rydell, Barry Brodsky, Vincent
Micciche, and the new-comer Rudy
Tremenio (aka El Patronn). The presentation was titled, "Digital Marketing
Solutions Don't Solve Dealers Biggest
Problems: Improving Website Conversion Rates and Sales Process." Thank-

fully, we played to a packed house. Brian
Rydell of Rydell Auto Group (rydellcars.
com) shared a composed take on some
of the little website adjustments they've
made to positively aﬀect processes for
their group of 70 well-managed stores
across 18 states. Barry Brodsky of eAutoAppraise, (eautoappraise.com) and
Vincent Micciche from Strolid (strolid.
com) both with long-time, practical
retail sales and store management experience, were able to discuss how process
improvements and tool implementations
help their dealer clients improve shopper
to lead conversion and well through the
purchase cycle. El Patronn was true to
his reputation as an industry leading

D I G I TA L D E A L E R . C O M

Continued on pg. 40

M AY 2 0 1 9

39

http://www.Reputation.com http://www.eautoappraise.com http://www.carsaver.com http://www.walmart.com http://www.DIGITALDEALER.COM

Digital Dealer - May 2019

Table of Contents for the Digital Edition of Digital Dealer - May 2019

Digital Dealer - May 2019
Contents
A Message from the Show Director
Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
Buyers Pickier in Today’s Buy/Sell Market
The Greatest Threat for Survival Could Be You
The Tales of a Parts Pro...
Developing a Revenue Center
Top 5 Reasons Dealers Need to Engage Their State Dealer Association
Interview with Doug Wilson
Broadcast Advertising Back to the Future!
Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
10 Traits of an Extraordinary Social Media Manager
The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Digital Dealer 26 Rewind
Inspire Your Guest to Invest
The 4 Laws of Influential Conversations –Part 2
Million-Dollar Question: Can You Sell Cars?
Digital Dealer - May 2019 - Digital Dealer - May 2019
Digital Dealer - May 2019 - Cover2
Digital Dealer - May 2019 - 1
Digital Dealer - May 2019 - Contents
Digital Dealer - May 2019 - 3
Digital Dealer - May 2019 - A Message from the Show Director
Digital Dealer - May 2019 - 5
Digital Dealer - May 2019 - Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
Digital Dealer - May 2019 - 7
Digital Dealer - May 2019 - Buyers Pickier in Today’s Buy/Sell Market
Digital Dealer - May 2019 - 9
Digital Dealer - May 2019 - 10
Digital Dealer - May 2019 - 11
Digital Dealer - May 2019 - The Greatest Threat for Survival Could Be You
Digital Dealer - May 2019 - 13
Digital Dealer - May 2019 - 14
Digital Dealer - May 2019 - 15
Digital Dealer - May 2019 - The Tales of a Parts Pro...
Digital Dealer - May 2019 - 17
Digital Dealer - May 2019 - Developing a Revenue Center
Digital Dealer - May 2019 - 19
Digital Dealer - May 2019 - Top 5 Reasons Dealers Need to Engage Their State Dealer Association
Digital Dealer - May 2019 - 21
Digital Dealer - May 2019 - Interview with Doug Wilson
Digital Dealer - May 2019 - 23
Digital Dealer - May 2019 - 24
Digital Dealer - May 2019 - 25
Digital Dealer - May 2019 - 26
Digital Dealer - May 2019 - 27
Digital Dealer - May 2019 - Broadcast Advertising Back to the Future!
Digital Dealer - May 2019 - 29
Digital Dealer - May 2019 - Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
Digital Dealer - May 2019 - 31
Digital Dealer - May 2019 - 32
Digital Dealer - May 2019 - 10 Traits of an Extraordinary Social Media Manager
Digital Dealer - May 2019 - 34
Digital Dealer - May 2019 - 35
Digital Dealer - May 2019 - The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Digital Dealer - May 2019 - 37
Digital Dealer - May 2019 - Digital Dealer 26 Rewind
Digital Dealer - May 2019 - 39
Digital Dealer - May 2019 - 40
Digital Dealer - May 2019 - 41
Digital Dealer - May 2019 - Inspire Your Guest to Invest
Digital Dealer - May 2019 - 43
Digital Dealer - May 2019 - The 4 Laws of Influential Conversations –Part 2
Digital Dealer - May 2019 - 45
Digital Dealer - May 2019 - Million-Dollar Question: Can You Sell Cars?
Digital Dealer - May 2019 - 47
Digital Dealer - May 2019 - 48
Digital Dealer - May 2019 - Cover3
Digital Dealer - May 2019 - Cover4
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https://www.nxtbookmedia.com