Digital Dealer - June 2019 - Cover1

JUNE 2019, VOL. 26 NO. 6
D E A L E R
M A G A Z I N E

DIGITALDEALER.COM

27

CONFERENCE & EXPO
AUG. 19-21, 2019 | LAS VEGAS, NV

J U N E
2 0 1 9 ,
V O L .
2 6
N O .
6

STAY
AHEAD
OF THE
CURVE

WITH 100+ SESSIONS
IN MANAGEMENT,
MARKETING, & SALES

SAVE AN ADDITIONAL

$100 OFF

EARLY BIRD PRICING WITH

PROMO CODE: DMRFMAG

DIGITALDEALER.COM

COVER STORY:
KELLY LEVESQUE OF

CAPITOL
CITY HONDA

Pg. 20

EXPLORE
EMERGING
TRENDS

Pg. 36

MANAGEMENT
The 4 Levels of
Accountability

Pg. 4

FIXED OPS

Rising Service
Opportunities

Pg. 12

Q&A

Celebrity Motor Cars
Takes Us Inside
Their Marketing
Strategy
Pg. 32

SALES

10 Core Beliefs
of Influential
Sales Leaders

Pg. 40



http://www.DIGITALDEALER.COM http://www.DIGITALDEALER.COM

Digital Dealer - June 2019

Table of Contents for the Digital Edition of Digital Dealer - June 2019

Digital Dealer - June 2019
Contents
The Four Levels of Accountability
Supplier Consolidation= Higher Prices= More Profit Challenges
Beware of the Terms of Your OEM’s Approval of a Franchise Relocation Request
Service Opportunities Increase With Trucks, SUVs, and Crossovers
Is It Time for a Dealership Check-Up?
Should Employees Understand the Company Financial Statement Scoreboard?
What Artificial Intelligence Can (and Can’t) Do for Your Dealership
Bring Them to Your Website!
Social Selling: 10 Actions to Get Traction
Tracking Data to Outpace the Competition
10 Core Beliefs of Highly Influential Sales Leaders
90% of Dealership CRMs Are Broken, Set Up Wrong, & Not Used Consistently
Maximize Your Profit With Omni-Channel Retailing
Digital Dealer - June 2019 - Digital Dealer - June 2019
Digital Dealer - June 2019 - Cover2
Digital Dealer - June 2019 - 1
Digital Dealer - June 2019 - Contents
Digital Dealer - June 2019 - 3
Digital Dealer - June 2019 - The Four Levels of Accountability
Digital Dealer - June 2019 - 5
Digital Dealer - June 2019 - 6
Digital Dealer - June 2019 - 7
Digital Dealer - June 2019 - Supplier Consolidation= Higher Prices= More Profit Challenges
Digital Dealer - June 2019 - 9
Digital Dealer - June 2019 - Beware of the Terms of Your OEM’s Approval of a Franchise Relocation Request
Digital Dealer - June 2019 - 11
Digital Dealer - June 2019 - Service Opportunities Increase With Trucks, SUVs, and Crossovers
Digital Dealer - June 2019 - 13
Digital Dealer - June 2019 - Is It Time for a Dealership Check-Up?
Digital Dealer - June 2019 - 15
Digital Dealer - June 2019 - 16
Digital Dealer - June 2019 - 17
Digital Dealer - June 2019 - Should Employees Understand the Company Financial Statement Scoreboard?
Digital Dealer - June 2019 - 19
Digital Dealer - June 2019 - 20
Digital Dealer - June 2019 - 21
Digital Dealer - June 2019 - 22
Digital Dealer - June 2019 - 23
Digital Dealer - June 2019 - 24
Digital Dealer - June 2019 - What Artificial Intelligence Can (and Can’t) Do for Your Dealership
Digital Dealer - June 2019 - Bring Them to Your Website!
Digital Dealer - June 2019 - 27
Digital Dealer - June 2019 - Social Selling: 10 Actions to Get Traction
Digital Dealer - June 2019 - 29
Digital Dealer - June 2019 - 30
Digital Dealer - June 2019 - Tracking Data to Outpace the Competition
Digital Dealer - June 2019 - 32
Digital Dealer - June 2019 - 33
Digital Dealer - June 2019 - 34
Digital Dealer - June 2019 - 35
Digital Dealer - June 2019 - 36
Digital Dealer - June 2019 - 37
Digital Dealer - June 2019 - 38
Digital Dealer - June 2019 - 39
Digital Dealer - June 2019 - 10 Core Beliefs of Highly Influential Sales Leaders
Digital Dealer - June 2019 - 41
Digital Dealer - June 2019 - 90% of Dealership CRMs Are Broken, Set Up Wrong, & Not Used Consistently
Digital Dealer - June 2019 - 43
Digital Dealer - June 2019 - 44
Digital Dealer - June 2019 - 45
Digital Dealer - June 2019 - Maximize Your Profit With Omni-Channel Retailing
Digital Dealer - June 2019 - 47
Digital Dealer - June 2019 - 48
Digital Dealer - June 2019 - Cover3
Digital Dealer - June 2019 - Cover4
https://www.nxtbook.com/nxtbooks/digitaldealer/202004
https://www.nxtbook.com/nxtbooks/digitaldealer/202003
https://www.nxtbook.com/nxtbooks/digitaldealer/202002
https://www.nxtbook.com/nxtbooks/digitaldealer/202001
https://www.nxtbook.com/nxtbooks/digitaldealer/201912
https://www.nxtbook.com/nxtbooks/digitaldealer/201911
https://www.nxtbook.com/nxtbooks/digitaldealer/201910
https://www.nxtbook.com/nxtbooks/digitaldealer/201909
https://www.nxtbook.com/nxtbooks/digitaldealer/201908
https://www.nxtbook.com/nxtbooks/digitaldealer/201907
https://www.nxtbook.com/nxtbooks/digitaldealer/201906
https://www.nxtbook.com/nxtbooks/digitaldealer/201905
https://www.nxtbook.com/nxtbooks/digitaldealer/dd26showdirectory_042019
https://www.nxtbook.com/nxtbooks/digitaldealer/201904
https://www.nxtbook.com/nxtbooks/digitaldealer/201903
https://www.nxtbook.com/nxtbooks/digitaldealer/201902
https://www.nxtbook.com/nxtbooks/digitaldealer/201901
https://www.nxtbook.com/nxtbooks/digitaldealer/201812
https://www.nxtbook.com/nxtbooks/digitaldealer/201811
https://www.nxtbook.com/nxtbooks/digitaldealer/201810
https://www.nxtbook.com/nxtbooks/digitaldealer/201809
https://www.nxtbook.com/nxtbooks/digitaldealer/201808
https://www.nxtbook.com/nxtbooks/digitaldealer/201807
https://www.nxtbook.com/nxtbooks/digitaldealer/201806
https://www.nxtbook.com/nxtbooks/digitaldealer/201805
https://www.nxtbook.com/nxtbooks/digitaldealer/201804
https://www.nxtbook.com/nxtbooks/digitaldealer/201803
https://www.nxtbook.com/nxtbooks/digitaldealer/201802
https://www.nxtbook.com/nxtbooks/digitaldealer/201801
https://www.nxtbook.com/nxtbooks/digitaldealer/201712
https://www.nxtbook.com/nxtbooks/digitaldealer/201711
https://www.nxtbook.com/nxtbooks/digitaldealer/201710
https://www.nxtbook.com/nxtbooks/digitaldealer/201709
https://www.nxtbook.com/nxtbooks/digitaldealer/201708
https://www.nxtbookmedia.com