Digital Dealer - June 2019 - 2
From the
Show Director
Dear Reader,
In this issue, we had the pleasure of interviewing Kelly
Levesque of Capitol City Honda, a locally-owned family
business in Olympia, Washington.
Capitol City Honda has won national recognition for their
continuous high level of its customer service. The franchise
has three locations in the popular Olympia Auto Mall. In
1965, Ed McCarroll purchased his first dealership, Capitol
Chevrolet. Six years later, he was one of the first Honda
dealers in the Pacific Northwest when he opened Capitol City
Honda. In 2013, Ed received the 40-year service award from
American Honda. Today, Kelly Levesque, Ed's daughter, is the
dealer principal of the business while Kelly's husband, Chris,
is the general manager. Kelly grew up in the business and
worked in the store during her summer vacations.
In our interview with Kelly (pg. 20), she discusses what
separates Capitol City Honda from the competition, her
management philosophy, and the importance of being a
woman leader in an industry dominated by men, along
with other topics.
Other editorial highlights include:
* Q&A with Melanie Borden of Celebrity Motor Cars
(pg. 32), who shares their marketing vision and strategy
* Emerging trends (pg. 36) and approaches that you
can learn about at Digital Dealer 27 (Aug. 19-21, 2019
at Mandalay Bay in Las Vegas, NV).
For more event details, please visit our website,
DigitalDealer.com.
Sincerely,
Matthew Ramirez
Show Director, Digital Dealer
Matthew.Ramirez@DigitalDealer.com
2
JUNE 2019
D I G I TA L D E A L E R . C O M
http://www.DigitalDealer.com
http://www.DIGITALDEALER.COM
Digital Dealer - June 2019
Table of Contents for the Digital Edition of Digital Dealer - June 2019
Digital Dealer - June 2019
Contents
The Four Levels of Accountability
Supplier Consolidation= Higher Prices= More Profit Challenges
Beware of the Terms of Your OEM’s Approval of a Franchise Relocation Request
Service Opportunities Increase With Trucks, SUVs, and Crossovers
Is It Time for a Dealership Check-Up?
Should Employees Understand the Company Financial Statement Scoreboard?
What Artificial Intelligence Can (and Can’t) Do for Your Dealership
Bring Them to Your Website!
Social Selling: 10 Actions to Get Traction
Tracking Data to Outpace the Competition
10 Core Beliefs of Highly Influential Sales Leaders
90% of Dealership CRMs Are Broken, Set Up Wrong, & Not Used Consistently
Maximize Your Profit With Omni-Channel Retailing
Digital Dealer - June 2019 - Digital Dealer - June 2019
Digital Dealer - June 2019 - Cover2
Digital Dealer - June 2019 - 1
Digital Dealer - June 2019 - Contents
Digital Dealer - June 2019 - 3
Digital Dealer - June 2019 - The Four Levels of Accountability
Digital Dealer - June 2019 - 5
Digital Dealer - June 2019 - 6
Digital Dealer - June 2019 - 7
Digital Dealer - June 2019 - Supplier Consolidation= Higher Prices= More Profit Challenges
Digital Dealer - June 2019 - 9
Digital Dealer - June 2019 - Beware of the Terms of Your OEM’s Approval of a Franchise Relocation Request
Digital Dealer - June 2019 - 11
Digital Dealer - June 2019 - Service Opportunities Increase With Trucks, SUVs, and Crossovers
Digital Dealer - June 2019 - 13
Digital Dealer - June 2019 - Is It Time for a Dealership Check-Up?
Digital Dealer - June 2019 - 15
Digital Dealer - June 2019 - 16
Digital Dealer - June 2019 - 17
Digital Dealer - June 2019 - Should Employees Understand the Company Financial Statement Scoreboard?
Digital Dealer - June 2019 - 19
Digital Dealer - June 2019 - 20
Digital Dealer - June 2019 - 21
Digital Dealer - June 2019 - 22
Digital Dealer - June 2019 - 23
Digital Dealer - June 2019 - 24
Digital Dealer - June 2019 - What Artificial Intelligence Can (and Can’t) Do for Your Dealership
Digital Dealer - June 2019 - Bring Them to Your Website!
Digital Dealer - June 2019 - 27
Digital Dealer - June 2019 - Social Selling: 10 Actions to Get Traction
Digital Dealer - June 2019 - 29
Digital Dealer - June 2019 - 30
Digital Dealer - June 2019 - Tracking Data to Outpace the Competition
Digital Dealer - June 2019 - 32
Digital Dealer - June 2019 - 33
Digital Dealer - June 2019 - 34
Digital Dealer - June 2019 - 35
Digital Dealer - June 2019 - 36
Digital Dealer - June 2019 - 37
Digital Dealer - June 2019 - 38
Digital Dealer - June 2019 - 39
Digital Dealer - June 2019 - 10 Core Beliefs of Highly Influential Sales Leaders
Digital Dealer - June 2019 - 41
Digital Dealer - June 2019 - 90% of Dealership CRMs Are Broken, Set Up Wrong, & Not Used Consistently
Digital Dealer - June 2019 - 43
Digital Dealer - June 2019 - 44
Digital Dealer - June 2019 - 45
Digital Dealer - June 2019 - Maximize Your Profit With Omni-Channel Retailing
Digital Dealer - June 2019 - 47
Digital Dealer - June 2019 - 48
Digital Dealer - June 2019 - Cover3
Digital Dealer - June 2019 - Cover4
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