Digital Dealer - June 2019 - 21

P H O T O G R A P H Y B Y M AT T B U R N

Capitol City Honda is a locally-owned family business in
Olympia, Washington, the state capital of Washington and sixty
miles south of Seattle. Ed McCarroll, a native of Canada, proudly
became a U.S. citizen in 1953 and was a partner in several car
dealerships in California. In 1965, Ed relocated to Olympia and
purchased his first dealership, Capitol Chevrolet. Six years later,
he was one of the first Honda dealers in the Pacific Northwest
when he opened Capitol City Honda. In 2013, Ed received the
40-year service award from American Honda. Capitol City
Honda has won national recognition for the continuous high
level of its customer service. The franchise has three locations
in the popular Olympia Auto Mall.
Today, Kelly Levesque, Ed's daughter, is the dealer principal
of the business while Kelly's husband, Chris, is its general
manager. Kelly grew up in the business and worked in the
store during her summer vacations. She earned an MBA from
Seattle University, as well as a certification from the National
Automotive Dealer Academy. In our interview, Kelly discusses
what separates Capitol City Honda from the competition, her
management philosophy, and the importance of being a woman
leader in an industry dominated by men, along with other topics.
DEALER MAGAZINE: Capitol
City Honda is a locally-owned family
business, started in 1971 by Ed
McCarroll. Today, you're the dealer
principal and your husband, Chris, is
the store's general manager. Have you
encountered any special challenges in
running a family business?
KELLY: Where to start? I think the

challenges, in the beginning, were
in building the management team.
Over time, we've positioned our key
people in place, which has made
a huge difference. I've been in the
business for about 20 years. As soon
as I completed NADA Dealer Academy
our general manager left, and I became
the general manager at age 27. It was

a challenging time and I had a lot to
learn. Since then we have formed a
solid management team. Everybody's
now moving in the same direction and
jelling together. Getting the right team
together may not have been a special or
unique challenge, but it was my biggest
challenge.

D I G I TA L D E A L E R . C O M

Continued on pg. 22

JUNE 2019

21



http://www.DIGITALDEALER.COM

Digital Dealer - June 2019

Table of Contents for the Digital Edition of Digital Dealer - June 2019

Digital Dealer - June 2019
Contents
The Four Levels of Accountability
Supplier Consolidation= Higher Prices= More Profit Challenges
Beware of the Terms of Your OEM’s Approval of a Franchise Relocation Request
Service Opportunities Increase With Trucks, SUVs, and Crossovers
Is It Time for a Dealership Check-Up?
Should Employees Understand the Company Financial Statement Scoreboard?
What Artificial Intelligence Can (and Can’t) Do for Your Dealership
Bring Them to Your Website!
Social Selling: 10 Actions to Get Traction
Tracking Data to Outpace the Competition
10 Core Beliefs of Highly Influential Sales Leaders
90% of Dealership CRMs Are Broken, Set Up Wrong, & Not Used Consistently
Maximize Your Profit With Omni-Channel Retailing
Digital Dealer - June 2019 - Digital Dealer - June 2019
Digital Dealer - June 2019 - Cover2
Digital Dealer - June 2019 - 1
Digital Dealer - June 2019 - Contents
Digital Dealer - June 2019 - 3
Digital Dealer - June 2019 - The Four Levels of Accountability
Digital Dealer - June 2019 - 5
Digital Dealer - June 2019 - 6
Digital Dealer - June 2019 - 7
Digital Dealer - June 2019 - Supplier Consolidation= Higher Prices= More Profit Challenges
Digital Dealer - June 2019 - 9
Digital Dealer - June 2019 - Beware of the Terms of Your OEM’s Approval of a Franchise Relocation Request
Digital Dealer - June 2019 - 11
Digital Dealer - June 2019 - Service Opportunities Increase With Trucks, SUVs, and Crossovers
Digital Dealer - June 2019 - 13
Digital Dealer - June 2019 - Is It Time for a Dealership Check-Up?
Digital Dealer - June 2019 - 15
Digital Dealer - June 2019 - 16
Digital Dealer - June 2019 - 17
Digital Dealer - June 2019 - Should Employees Understand the Company Financial Statement Scoreboard?
Digital Dealer - June 2019 - 19
Digital Dealer - June 2019 - 20
Digital Dealer - June 2019 - 21
Digital Dealer - June 2019 - 22
Digital Dealer - June 2019 - 23
Digital Dealer - June 2019 - 24
Digital Dealer - June 2019 - What Artificial Intelligence Can (and Can’t) Do for Your Dealership
Digital Dealer - June 2019 - Bring Them to Your Website!
Digital Dealer - June 2019 - 27
Digital Dealer - June 2019 - Social Selling: 10 Actions to Get Traction
Digital Dealer - June 2019 - 29
Digital Dealer - June 2019 - 30
Digital Dealer - June 2019 - Tracking Data to Outpace the Competition
Digital Dealer - June 2019 - 32
Digital Dealer - June 2019 - 33
Digital Dealer - June 2019 - 34
Digital Dealer - June 2019 - 35
Digital Dealer - June 2019 - 36
Digital Dealer - June 2019 - 37
Digital Dealer - June 2019 - 38
Digital Dealer - June 2019 - 39
Digital Dealer - June 2019 - 10 Core Beliefs of Highly Influential Sales Leaders
Digital Dealer - June 2019 - 41
Digital Dealer - June 2019 - 90% of Dealership CRMs Are Broken, Set Up Wrong, & Not Used Consistently
Digital Dealer - June 2019 - 43
Digital Dealer - June 2019 - 44
Digital Dealer - June 2019 - 45
Digital Dealer - June 2019 - Maximize Your Profit With Omni-Channel Retailing
Digital Dealer - June 2019 - 47
Digital Dealer - June 2019 - 48
Digital Dealer - June 2019 - Cover3
Digital Dealer - June 2019 - Cover4
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