Digital Dealer - June 2019 - 33
A Fashion Institute of Technology graduate,
Melanie Borden has spent the majority of her
14+ year marketing career in the automotive
tech industry. Melanie has worked in various
atmospheres from social media startups to a
public tech company in consulting, marketing,
and business development roles. She has
driven marketing efficiencies for her clients
along the eastern seaboard from NYC to
Burlington, VT. Melanie is the driver for the
marketing vision and strategy from inception
to execution for the clients she has worked
with. Presently, she is the VP of marketing for
Tom Maoli's Celebrity Motor Cars auto group
where she develops and implements all facets
of the marketing strategy and built the inhouse advertising agency.
DEALER MAGAZINE:
To begin, can you tell us a little about
your background and about Celebrity?
MELANIE: Sure, I started in automotive
in my early 20's working for ADP Dealer
Services, now called CDK Global. During
my tenure there, I worked with many
Lexus dealerships as part of a certified
digital marketing program which included
Celebrity Motor Cars' first location, Lexus
of Route 10 in Whippany, N.J. Having
built a business relationship with his
dealership Lexus of Route 10, Tom Maoli
approached me in 2017 to come work
for him to implement some processes,
controls, and strategies for his entire auto
group's marketing. I came on in 2018 as
the marketing operations manager and
in March 2019 I was promoted to vice
president of marketing.
About Celebrity: Celebrity Motor Cars
was founded in 2011 by Tom Maoli serial
entrepreneur, real estate mogul, and radio
show host. Tom has a commercial real
estate development company (Real Estate
Opportunity Investments) as well as the
entrepreneurial syndication, "Go Big or Go
Home," on iHeartMedia. Celebrity Motor
Cars' dealerships include Lexus of Route
Continued on pg. 34
D I G I TA L D E A L E R . C O M
JUNE 2019
33
http://www.DIGITALDEALER.COM
Digital Dealer - June 2019
Table of Contents for the Digital Edition of Digital Dealer - June 2019
Digital Dealer - June 2019
Contents
The Four Levels of Accountability
Supplier Consolidation= Higher Prices= More Profit Challenges
Beware of the Terms of Your OEM’s Approval of a Franchise Relocation Request
Service Opportunities Increase With Trucks, SUVs, and Crossovers
Is It Time for a Dealership Check-Up?
Should Employees Understand the Company Financial Statement Scoreboard?
What Artificial Intelligence Can (and Can’t) Do for Your Dealership
Bring Them to Your Website!
Social Selling: 10 Actions to Get Traction
Tracking Data to Outpace the Competition
10 Core Beliefs of Highly Influential Sales Leaders
90% of Dealership CRMs Are Broken, Set Up Wrong, & Not Used Consistently
Maximize Your Profit With Omni-Channel Retailing
Digital Dealer - June 2019 - Digital Dealer - June 2019
Digital Dealer - June 2019 - Cover2
Digital Dealer - June 2019 - 1
Digital Dealer - June 2019 - Contents
Digital Dealer - June 2019 - 3
Digital Dealer - June 2019 - The Four Levels of Accountability
Digital Dealer - June 2019 - 5
Digital Dealer - June 2019 - 6
Digital Dealer - June 2019 - 7
Digital Dealer - June 2019 - Supplier Consolidation= Higher Prices= More Profit Challenges
Digital Dealer - June 2019 - 9
Digital Dealer - June 2019 - Beware of the Terms of Your OEM’s Approval of a Franchise Relocation Request
Digital Dealer - June 2019 - 11
Digital Dealer - June 2019 - Service Opportunities Increase With Trucks, SUVs, and Crossovers
Digital Dealer - June 2019 - 13
Digital Dealer - June 2019 - Is It Time for a Dealership Check-Up?
Digital Dealer - June 2019 - 15
Digital Dealer - June 2019 - 16
Digital Dealer - June 2019 - 17
Digital Dealer - June 2019 - Should Employees Understand the Company Financial Statement Scoreboard?
Digital Dealer - June 2019 - 19
Digital Dealer - June 2019 - 20
Digital Dealer - June 2019 - 21
Digital Dealer - June 2019 - 22
Digital Dealer - June 2019 - 23
Digital Dealer - June 2019 - 24
Digital Dealer - June 2019 - What Artificial Intelligence Can (and Can’t) Do for Your Dealership
Digital Dealer - June 2019 - Bring Them to Your Website!
Digital Dealer - June 2019 - 27
Digital Dealer - June 2019 - Social Selling: 10 Actions to Get Traction
Digital Dealer - June 2019 - 29
Digital Dealer - June 2019 - 30
Digital Dealer - June 2019 - Tracking Data to Outpace the Competition
Digital Dealer - June 2019 - 32
Digital Dealer - June 2019 - 33
Digital Dealer - June 2019 - 34
Digital Dealer - June 2019 - 35
Digital Dealer - June 2019 - 36
Digital Dealer - June 2019 - 37
Digital Dealer - June 2019 - 38
Digital Dealer - June 2019 - 39
Digital Dealer - June 2019 - 10 Core Beliefs of Highly Influential Sales Leaders
Digital Dealer - June 2019 - 41
Digital Dealer - June 2019 - 90% of Dealership CRMs Are Broken, Set Up Wrong, & Not Used Consistently
Digital Dealer - June 2019 - 43
Digital Dealer - June 2019 - 44
Digital Dealer - June 2019 - 45
Digital Dealer - June 2019 - Maximize Your Profit With Omni-Channel Retailing
Digital Dealer - June 2019 - 47
Digital Dealer - June 2019 - 48
Digital Dealer - June 2019 - Cover3
Digital Dealer - June 2019 - Cover4
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