Digital Dealer - June 2019 - 37

Digital Dealer 27 Conference & Expo kicks off Aug. 19-21 in Las
Vegas! The three-day agenda features numerous opportunities
to network with the 3,000+ auto retail professionals, along with
100+ impactful educational sessions led by thought leaders
from within and outside of automotive, an Expo Hall with new
marketplace solutions and attractions, compelling keynotes,
after-hours parties, and more.
See what's on the horizon and
equip your dealership with the latest
tech, best practices, and process
improvements to implement effective
strategies that keep you ahead of the
competition. Here are just a few of the
100+ topic areas to learn about at our
upcoming show:
Harnessing Video
Andrew Myers of Dealers United
will cover 30 live Facebook and
Instagram video ad examples
(currently running) of highly targeted
campaigns broken down by the
interests, locations, hobbies, and
actions that apply to your existing
prospects. With each video, you'll be
provided with scripts, targeting tips,
ad-copy, and hints about "messaging"
so you can produce these videos
yourself! With a focus on smartphonelevel production value, this is a session
with ideas you can take home and
apply immediately.
The Human Capital Side of
Your Digital Retail Strategy
The traditional view of dealership
transformation was all about doing
existing things better. The next
generation of transformation is
focused on doing completely new
things with your people, processes,
and culture so that they work hand in
hand with your digital technologies
and the always-changing customer
expectations.
Fleming Ford of ESI Trends
will present an interactive session,
"Employees Are the Secret Sauce,"
covering all the components needed
for a fundamental piece to your digital
retail strategy -- your people. She will
help you ramp up your human capital
strategy to successfully navigate
the changing expectations of both

the employees and the customers,
win the talent war, and build a high
performing culture. You'll learn best
practices for attracting, engaging,
and retaining the best workforce,
and gain knowledge and strategies to
optimize your biggest investment-your team, while creating a culture
that represents each person's dreams,
goals, and values.
BDC Productivity
Sara Shabana of BDC Builder
will share a holistic approach that
will enable all departments to work
together to improve conversions and
increase profitability. This approach
will help your dealership to better
manage and track the performance of
your BDC and sales team.
CX & Value Differential
Consumers can buy a car from
just about anyone, so why are they
going to buy it from you? "The
Customer Experience Promise,"
presented by Karl Becker (executive
coach and consultant, Improving
Sales Performance), will help you to
answer that question, to sell more,
get recharged, inspired, and ready
to implement an impactful plan -
something you can rally your sales
team around for a real win. You'll
look at real-world examples of how
other organizations built value
through empowering their team to live
their customer experience promise.
Leave with a road map to get your
entire company on the same page,
empower them to create value for your
customers (and your company), and
use this to your company's advantage
in growing revenue.
ESelling: The New Road to the
Sale
Sean Kelley of Car Motivators

will explain how ESelling can help
you create amazing pre-arrival
experiences that make for a much
easier sale. Easier sales result in
more profit, a faster smoother
transaction, and a better opportunity
to use sales engineering and digital
relationship development to scale up
employees personal online business.
You'll learn to translate the
information online and treat pixels
like people! By customizing your
messages and leveraging all the tools
available to engage your buyers, your
sales and BDC team can connect
with and effectively engage with
significantly MORE customers!
Integrating Your Digital
Channels
"Digital Integration," one of the
hottest buzzwords used right now
in the industry and recent reports
have shown 95% of marketers
agree on the importance of using a
multi-channel strategy. Yet digital
marketing continues to be discussed
and reported on by each individual
channel of PPC, SEO, and social
media. Thinking too segmentally,
focusing on how only one channel
can improve at a time, the big picture
gets missed, limiting opportunities
for success. Kyle Hilsey of Stream
Companies will cover how to review
different data points across digital
platforms that help tell a more
holistic story rather than viewing
each channel in silos. He will
highlight areas of opportunity to
integrate the three channels as a
progressive next step rather than
how each channel succeeds alone.
For more DD27 sessions, visit
DigitalDealer.com

D I G I TA L D E A L E R . C O M

JUNE 2019

37
http://www.DigitalDealer.com http://www.DIGITALDEALER.COM
Digital Dealer - June 2019

Table of Contents for the Digital Edition of Digital Dealer - June 2019
