Digital Dealer - July 2019 - 18

D E A L E R OP S & M ANAGEM ENT: L e a d e rshi p

By Chuck Barker
President & Founder,
Impact Marketing &
Consulting Group

How to Ensure
a Well-Rounded,
Healthy
Dealership
Look No Further
Than Your
Processes
So often I am asked by
dealers and management personne, "How do we
go about fixing our store's
processes and get business

18

J U LY 2 0 1 9

THE GREATEST SIN
DEALERSHIPS COMMIT
IS WHEN THEY START
GETTING GOOD THEY
STOP BECOMING BETTER.
YEP, THE 'WE HAVE
ARRIVED MENTALITY'."

D I G I TA L D E A L E R . C O M

back on track?" At one
time they felt they had
things working but lost
traction along the way
somewhere.
I am often invited to
perform what I call a Total
Store Process Analysis
and Recommendation
Tour. Interesting things are
discovered on my visits
with various dealerships:
FINDING 1: SOME
STORES REALLY HAD
NO WELL-UNDERSTOOD
PROCESSES IN THE
FIRST PLACE. And, in

an effort to reach greater
heights of personal and
business achievements,
they were limited by confusion paralysis. Ready,
shoot, aim is sometimes
the process-targeting
directive of these stores
because they don't think
things out thoroughly. A
few good processes well
implemented (and understood) and then stuck
to could have propelled
its people toward a new
summit today. Without
solid processes they find
themselves exactly where
they are today, except a
day or week or month or
year later.
In order to maximize
maximize profit opportunities through solid business
practices, management
buy-in is number one; then
the sales/service team;
then the balance of the
store's employees. By
interviewing each manager and key player in
the store, you can usually
identify strengths and
weaknesses which you
can then build upon to



http://www.DIGITALDEALER.COM

Digital Dealer - July 2019

Table of Contents for the Digital Edition of Digital Dealer - July 2019

Digital Dealer - July 2019
A Message from the Show Director
Are You a Critic or a Coach?
Implementing an Effective Spend Management Function
Leading with Purpose – Part II
Technical Knowledge Is Essential, Get Some, & Then Close the Purchase!
Is the Sky Falling for the Buy/Sell Market? We Don’t Think So.
How to Ensure a Well-Rounded, Healthy Dealership
Interview with DCH Paramus Honda
Social Selling Tip: 5 Steps to Making Powerful Video Testimonials
Dealerships Tapping into the Power of VIN-Specific Marketing
Future of Luxury Market in the Automotive Industry
A Dealership on the Road to 10,000 Online Reviews: What I’ve Learned…
Creative is King!
4 Sad Ways a Dealer's Digital Marketing Money Gets Wasted
An Open Letter to Service Directors: Selling Your Way to Success
How Digital Retail Solutions Can Enhance Your Expertise
The Real Cost Per Lead, Wasted Spend, & How to Boost ROI with CRM
Digital Dealer - July 2019 - Digital Dealer - July 2019
Digital Dealer - July 2019 - Cover2
Digital Dealer - July 2019 - 1
Digital Dealer - July 2019 - A Message from the Show Director
Digital Dealer - July 2019 - 3
Digital Dealer - July 2019 - Are You a Critic or a Coach?
Digital Dealer - July 2019 - 5
Digital Dealer - July 2019 - Implementing an Effective Spend Management Function
Digital Dealer - July 2019 - 7
Digital Dealer - July 2019 - 8
Digital Dealer - July 2019 - Leading with Purpose – Part II
Digital Dealer - July 2019 - 10
Digital Dealer - July 2019 - 11
Digital Dealer - July 2019 - Technical Knowledge Is Essential, Get Some, & Then Close the Purchase!
Digital Dealer - July 2019 - 13
Digital Dealer - July 2019 - Is the Sky Falling for the Buy/Sell Market? We Don’t Think So.
Digital Dealer - July 2019 - 15
Digital Dealer - July 2019 - 16
Digital Dealer - July 2019 - 17
Digital Dealer - July 2019 - How to Ensure a Well-Rounded, Healthy Dealership
Digital Dealer - July 2019 - 19
Digital Dealer - July 2019 - 20
Digital Dealer - July 2019 - 21
Digital Dealer - July 2019 - Interview with DCH Paramus Honda
Digital Dealer - July 2019 - 23
Digital Dealer - July 2019 - 24
Digital Dealer - July 2019 - 25
Digital Dealer - July 2019 - 26
Digital Dealer - July 2019 - 27
Digital Dealer - July 2019 - 28
Digital Dealer - July 2019 - 29
Digital Dealer - July 2019 - 30
Digital Dealer - July 2019 - 31
Digital Dealer - July 2019 - Social Selling Tip: 5 Steps to Making Powerful Video Testimonials
Digital Dealer - July 2019 - 33
Digital Dealer - July 2019 - 34
Digital Dealer - July 2019 - 35
Digital Dealer - July 2019 - Dealerships Tapping into the Power of VIN-Specific Marketing
Digital Dealer - July 2019 - 37
Digital Dealer - July 2019 - A Dealership on the Road to 10,000 Online Reviews: What I’ve Learned…
Digital Dealer - July 2019 - 39
Digital Dealer - July 2019 - Creative is King!
Digital Dealer - July 2019 - 4 Sad Ways a Dealer's Digital Marketing Money Gets Wasted
Digital Dealer - July 2019 - 42
Digital Dealer - July 2019 - An Open Letter to Service Directors: Selling Your Way to Success
Digital Dealer - July 2019 - 44
Digital Dealer - July 2019 - How Digital Retail Solutions Can Enhance Your Expertise
Digital Dealer - July 2019 - 46
Digital Dealer - July 2019 - The Real Cost Per Lead, Wasted Spend, & How to Boost ROI with CRM
Digital Dealer - July 2019 - 48
Digital Dealer - July 2019 - Cover3
Digital Dealer - July 2019 - Cover4
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