Digital Dealer - July 2019 - 20

M A R K E T ING & ADVERT ISING: L e a d e r sh ip Continued from pg. 19

adhering to these new processes" with conviction and
vision. Helen Keller was
asked several years ago by
an interviewer; "Ms. Keller,
what could be a more
debilitating handicap than
being blind?" Helen Keller
replied, "O' that's easy, it
is not having vision." And,
that is the first step in living
to your store's full potential
enlarge your vision. See
it happening for you. So,
start your day with a new
pair of glasses keeping the
faith and expectancy, and
then go out anticipating and
envisioning good things to
happen to you, your people
and your store. Then continue to stretch your store's
vision by asking everyone
involved for improvement
ideas. Keep them engaged
in your processes by letting
them forge new ones.
Finally for this article, I
have also visited stores who
finally recognize they must
give in to giving up the old
school tactics and taking on
new business measures.
Often, they need more current software, processing
and people training. When
we, as a team working
together identify the inconsistency of aged old procedures, we then apply the
medicine to rid them from
the store hopefully forever.
Some of these tactics were
so demeaning to customers
and staff alike the attrition
rate is hovering around 70
or so %, CSI is down and
sales are waning. Too bad
it took this for them to say
"So long to the status quo"
and have them to quit falling
in love with below average.
20

J U LY 2 0 1 9

The good news is yesterday
is gone and tomorrow will
be here soon so let's be
ready with a new face to
our operations. Obviously
this one takes the longest to
correct and often it requires
personnel changes because
of the mediocrity that has so

willing' client I want to go
overboard ensuring their
success because they are
the ones who really appreciate the new found success
attainments. These stores
do have the toughest road
ahead of them. Lots of new
things coming their way to

KEEP THE VISION
ALIVE AND WELL
TOUTING 'IT'S A NEW DAY
HERE AND THE FUTURE
WILL BE BRIGHTER FOR
US ALL BY ADHERING TO
THESE NEW PROCESSES'
WITH CONVICTION AND
VISION."
long been entrenched with
this also ran approach.
I find myself sincerely
applauding these stores
for their willingness first to
acknowledge their sins of
past and then to risk the
venture to new territories
like the pioneers. Anytime I have a 'change

D I G I TA L D E A L E R . C O M

soak up and perform on a
regular basis. When they
do make the commitment
though, the climb up the
mountain makes the view
from the 'success summit'
just that much sweeter.
What each of the aforementioned stores has to
do is expect circumstanc-

es to change in their favor
and expect people to go out
of their way to help them
get there. You can acquire
various "new school" process directions from a few
new school professionals
who knows what he or she
is doing. Then, when you
are equipped with all the
correct process tools all
you have to do is pull them
out of the tool box and
use them. Wherever new
challenges are taking you
always remember to never
be a prisoner to average,
say goodbye to the status
quo and rise above all the
adversity which will come
before you.
Go forward and hold your
head high on the lookout for
new business improvement
opportunities for your store.
And, remember failure is
only postponed success.
Failure just means you are
at least trying to get it right.
Excuses means you are not
even in the game. Thomas
Edison failed to create the
right filament for the light
bulb 10,000 times, but he
got it right. We have to keep
pushing our dreams in the
direction of higher altitudes
in life and risking new
endeavors in order to rise to
those new heights. Continue to improve in everything
you do and become a
leader pushing toward your
dealership's overall success. If you would like a few
ideas, send me an email.
CHUCK BARKER is
president and founder of
Impact Marketing & Consulting
Group in Virginia. EMAIL:
Chuck@impactgroupcrm.com
http://www.DIGITALDEALER.COM
Digital Dealer - July 2019

Table of Contents for the Digital Edition of Digital Dealer - July 2019
