Digital Dealer - July 2019 - 29
Road Trip to DD27 | AUG 19-21, 2019 | Las Vegas
OPENING KEYNOTE
HOW HUMAN CENTRIC BRANDS
WIN IN A TECH DOMINATED WORLD
Creativity, imagination, purpose,
passion, and courage are indispensable
tenants of the brand success that
Stefan Olander brought to Nike's digital
platforms. By combining this deep brand
understanding and carefully managing
the human/technology equation, he
articulates how organizations can bridge
the gap between the physical and digital
to deliver meaningful solutions that
create value for both consumers and
business. In a style that is fast-paced,
provocative, and highly motivating,
Stefan will arm you with actionable
ideas to help define your organization's
digital future.
STEFAN
OLANDER
Led Gobal Digital
Innovation for Nike -
a company consistently
regarded as one of the
world's game-changing
innovators.
Stefan Olander is one of the world's
leading digital innovators who
over the past fifteen years has led
groundbreaking global initiatives that
have unlocked state-of-the-art and
engaging consumer experiences.
As founder of BrandNew, Stefan
is inspiring leaders, brands, and
businesses to maximize their
potential.
By combining deep brand
understanding with technological
insight, and carefully managing the
human/tech equation, he articulates
how we can bridge the gap between
physical and digital to deliver
solutions that create value for both
consumers and businesses.
Prior to founding BrandNew,
Stefan held several key leadership
positions with Nike Inc. Blending
his passion for the digital world with
deep consumer understanding, he
led many of Nike's most innovative
initiatives.
With the creation and launch of the
Nike+ FuelBand in 2012, his team
paved the way for a new revolution
in wearables, that continued with the
development of the industry awarded
Apple Watch Nike+ experience in
2016.
In his role as VP/GM Nike+,
Stefan lead a team dedicated to
articulating the vision for a new
consumer experience through the
Nike+ member ecosystem; including
the Nike app, as well as the popular
Nike+ Training Club and Nike+ Run
Club app-experiences.
Stefan also co-authored Velocity:
The Seven New Laws for a World
Gone Digital, with Ajaz Ahmed,
founder and Chairman of AKQA.
The book, introduced by Sir Richard
Branson, became a top 10 selling
business title in the UK in 2012, with
up-to-date examples that illustrated
key lessons and industry insights,
coupled with ideas and inspiration
that individuals and businesses can
adopt to thrive in the digital age.
Since its launch, Velocity has been
translated into five languages.
The same year, Stefan also
claimed the #7 spot in Fast
Company's 10 Most Creative People
Continued on pg. 30
in Business.
D I G I TA L D E A L E R . C O M
J U LY 2 0 1 9
29
http://www.DIGITALDEALER.COM
Digital Dealer - July 2019
Table of Contents for the Digital Edition of Digital Dealer - July 2019
Digital Dealer - July 2019
A Message from the Show Director
Are You a Critic or a Coach?
Implementing an Effective Spend Management Function
Leading with Purpose – Part II
Technical Knowledge Is Essential, Get Some, & Then Close the Purchase!
Is the Sky Falling for the Buy/Sell Market? We Don’t Think So.
How to Ensure a Well-Rounded, Healthy Dealership
Interview with DCH Paramus Honda
Social Selling Tip: 5 Steps to Making Powerful Video Testimonials
Dealerships Tapping into the Power of VIN-Specific Marketing
Future of Luxury Market in the Automotive Industry
A Dealership on the Road to 10,000 Online Reviews: What I’ve Learned…
Creative is King!
4 Sad Ways a Dealer's Digital Marketing Money Gets Wasted
An Open Letter to Service Directors: Selling Your Way to Success
How Digital Retail Solutions Can Enhance Your Expertise
The Real Cost Per Lead, Wasted Spend, & How to Boost ROI with CRM
Digital Dealer - July 2019 - Digital Dealer - July 2019
Digital Dealer - July 2019 - Cover2
Digital Dealer - July 2019 - 1
Digital Dealer - July 2019 - A Message from the Show Director
Digital Dealer - July 2019 - 3
Digital Dealer - July 2019 - Are You a Critic or a Coach?
Digital Dealer - July 2019 - 5
Digital Dealer - July 2019 - Implementing an Effective Spend Management Function
Digital Dealer - July 2019 - 7
Digital Dealer - July 2019 - 8
Digital Dealer - July 2019 - Leading with Purpose – Part II
Digital Dealer - July 2019 - 10
Digital Dealer - July 2019 - 11
Digital Dealer - July 2019 - Technical Knowledge Is Essential, Get Some, & Then Close the Purchase!
Digital Dealer - July 2019 - 13
Digital Dealer - July 2019 - Is the Sky Falling for the Buy/Sell Market? We Don’t Think So.
Digital Dealer - July 2019 - 15
Digital Dealer - July 2019 - 16
Digital Dealer - July 2019 - 17
Digital Dealer - July 2019 - How to Ensure a Well-Rounded, Healthy Dealership
Digital Dealer - July 2019 - 19
Digital Dealer - July 2019 - 20
Digital Dealer - July 2019 - 21
Digital Dealer - July 2019 - Interview with DCH Paramus Honda
Digital Dealer - July 2019 - 23
Digital Dealer - July 2019 - 24
Digital Dealer - July 2019 - 25
Digital Dealer - July 2019 - 26
Digital Dealer - July 2019 - 27
Digital Dealer - July 2019 - 28
Digital Dealer - July 2019 - 29
Digital Dealer - July 2019 - 30
Digital Dealer - July 2019 - 31
Digital Dealer - July 2019 - Social Selling Tip: 5 Steps to Making Powerful Video Testimonials
Digital Dealer - July 2019 - 33
Digital Dealer - July 2019 - 34
Digital Dealer - July 2019 - 35
Digital Dealer - July 2019 - Dealerships Tapping into the Power of VIN-Specific Marketing
Digital Dealer - July 2019 - 37
Digital Dealer - July 2019 - A Dealership on the Road to 10,000 Online Reviews: What I’ve Learned…
Digital Dealer - July 2019 - 39
Digital Dealer - July 2019 - Creative is King!
Digital Dealer - July 2019 - 4 Sad Ways a Dealer's Digital Marketing Money Gets Wasted
Digital Dealer - July 2019 - 42
Digital Dealer - July 2019 - An Open Letter to Service Directors: Selling Your Way to Success
Digital Dealer - July 2019 - 44
Digital Dealer - July 2019 - How Digital Retail Solutions Can Enhance Your Expertise
Digital Dealer - July 2019 - 46
Digital Dealer - July 2019 - The Real Cost Per Lead, Wasted Spend, & How to Boost ROI with CRM
Digital Dealer - July 2019 - 48
Digital Dealer - July 2019 - Cover3
Digital Dealer - July 2019 - Cover4
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