Digital Dealer - July 2019 - 45
S A LE S & VA R IAB LE OP S : Digital R e t a i l i n g
By Amanda George
Senior Vice President,
RouteOne
How Digital
Retail Solutions
Can Enhance
Your Expertise
The future? Oh, it's
already here... It's
possible that, without even
realizing it, you've already
been adapting to the
ever-changing digital retail
landscape. Think about it,
when was the last time you
walked into a travel agent's
office and had another
person book your vacation?
Now, you're probably
searching on your own for
flights and hotels between
customers and booking
your trip at midnight before
you head to bed.
The same occurrence is
happening in the automotive finance world. Surfing
online for the best deals on
their next vehicle is a commonplace practice for many
consumers. They aren't just
browsing - more and more
buyers are seriously shopping and demanding flexible
F&I tools to easily apply for
financing online.
It's now more important
than ever that dealerships
provide the tools and
resources that move the
buying experience closer
to a seamless end-to-end
process that many consum-
ers desire.
When you work toward
enhancing the customer
experience to the best of
your ability, you could bring
back past customers, attract
new ones, and hopefully
keep a large percentage for
a lifetime.
NOT JUST BROWSING
ONLINE, BUT BUYING
TOO
Today's digital retail environment, driven by evolving
consumer expectations,
demands the delivery of
better experiences, more
convenience, and increased
transparency. It's more
important than ever for
dealerships to maximize
their operating efficiencies.
One solution is a flexible
and innovative digital retail
platform that allows you to
adapt to the current marketplace and accommodate
changes down the road.
The latest technological
digital retail solutions for
dealerships are available
now. Consumers will be
able to learn the value of
Continued on pg. 46
YOU CAN HAND A CUSTOMER A
TABLET WHERE THEY CAN FILL OUT
A CREDIT APPLICATION WITH YOUR
GUIDANCE, AND YOU CAN QUICKLY
AND SECURELY POPULATE THEIR DATA
DIRECTLY INTO AN ECONTRACT."
D I G I TA L D E A L E R . C O M
J U LY 2 0 1 9
45
http://www.DIGITALDEALER.COM
Digital Dealer - July 2019
Table of Contents for the Digital Edition of Digital Dealer - July 2019
Digital Dealer - July 2019
A Message from the Show Director
Are You a Critic or a Coach?
Implementing an Effective Spend Management Function
Leading with Purpose – Part II
Technical Knowledge Is Essential, Get Some, & Then Close the Purchase!
Is the Sky Falling for the Buy/Sell Market? We Don’t Think So.
How to Ensure a Well-Rounded, Healthy Dealership
Interview with DCH Paramus Honda
Social Selling Tip: 5 Steps to Making Powerful Video Testimonials
Dealerships Tapping into the Power of VIN-Specific Marketing
Future of Luxury Market in the Automotive Industry
A Dealership on the Road to 10,000 Online Reviews: What I’ve Learned…
Creative is King!
4 Sad Ways a Dealer's Digital Marketing Money Gets Wasted
An Open Letter to Service Directors: Selling Your Way to Success
How Digital Retail Solutions Can Enhance Your Expertise
The Real Cost Per Lead, Wasted Spend, & How to Boost ROI with CRM
Digital Dealer - July 2019 - Digital Dealer - July 2019
Digital Dealer - July 2019 - Cover2
Digital Dealer - July 2019 - 1
Digital Dealer - July 2019 - A Message from the Show Director
Digital Dealer - July 2019 - 3
Digital Dealer - July 2019 - Are You a Critic or a Coach?
Digital Dealer - July 2019 - 5
Digital Dealer - July 2019 - Implementing an Effective Spend Management Function
Digital Dealer - July 2019 - 7
Digital Dealer - July 2019 - 8
Digital Dealer - July 2019 - Leading with Purpose – Part II
Digital Dealer - July 2019 - 10
Digital Dealer - July 2019 - 11
Digital Dealer - July 2019 - Technical Knowledge Is Essential, Get Some, & Then Close the Purchase!
Digital Dealer - July 2019 - 13
Digital Dealer - July 2019 - Is the Sky Falling for the Buy/Sell Market? We Don’t Think So.
Digital Dealer - July 2019 - 15
Digital Dealer - July 2019 - 16
Digital Dealer - July 2019 - 17
Digital Dealer - July 2019 - How to Ensure a Well-Rounded, Healthy Dealership
Digital Dealer - July 2019 - 19
Digital Dealer - July 2019 - 20
Digital Dealer - July 2019 - 21
Digital Dealer - July 2019 - Interview with DCH Paramus Honda
Digital Dealer - July 2019 - 23
Digital Dealer - July 2019 - 24
Digital Dealer - July 2019 - 25
Digital Dealer - July 2019 - 26
Digital Dealer - July 2019 - 27
Digital Dealer - July 2019 - 28
Digital Dealer - July 2019 - 29
Digital Dealer - July 2019 - 30
Digital Dealer - July 2019 - 31
Digital Dealer - July 2019 - Social Selling Tip: 5 Steps to Making Powerful Video Testimonials
Digital Dealer - July 2019 - 33
Digital Dealer - July 2019 - 34
Digital Dealer - July 2019 - 35
Digital Dealer - July 2019 - Dealerships Tapping into the Power of VIN-Specific Marketing
Digital Dealer - July 2019 - 37
Digital Dealer - July 2019 - A Dealership on the Road to 10,000 Online Reviews: What I’ve Learned…
Digital Dealer - July 2019 - 39
Digital Dealer - July 2019 - Creative is King!
Digital Dealer - July 2019 - 4 Sad Ways a Dealer's Digital Marketing Money Gets Wasted
Digital Dealer - July 2019 - 42
Digital Dealer - July 2019 - An Open Letter to Service Directors: Selling Your Way to Success
Digital Dealer - July 2019 - 44
Digital Dealer - July 2019 - How Digital Retail Solutions Can Enhance Your Expertise
Digital Dealer - July 2019 - 46
Digital Dealer - July 2019 - The Real Cost Per Lead, Wasted Spend, & How to Boost ROI with CRM
Digital Dealer - July 2019 - 48
Digital Dealer - July 2019 - Cover3
Digital Dealer - July 2019 - Cover4
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