Digital Dealer - July 2019 - 5

will establish consequences
for the performer if poor
behavior or performance
continues.
If you want to change a
behavior, you must change
the consequence for that
behavior. As the saying
goes, "If nothing changes,
nothing changes."
8. Even when establishing consequences, a good
coach will affirm belief in
the performer and his or her
ability.
This is because the coach
understands the consequence being established
is something they're doing

FOR the person, not TO the
person, as the sole objective of a consequence is to
improve performance.
In summary, a critic is
good at finding and pointing out faults or flaws; and,
while a coach does likewise,
his or her primary objective
is to create the structure and
tools necessary to eliminate
the flaws. The coach is not
just a "finder" but a "fixer."
With these points in mind,
are you more of a critic or
a coach? If you were to
randomly survey team members on your coaching and
feedback abilities would they

agree? If not, or if you're unsure, the good news is that
you can fix that by bringing
more focus to applying the
principles shared here, and
adding value to your people,
so they can then add more
value to the organization.
As a parting thought, if
you have good people who
are being hamstrung by
criticism without coaching,
don't expect them to endure
or stay in your ranks for
long. They won't put up with
the abuse, nor should they,
making it all the more important that you step up and
be the coach they deserve

D I G I TA L D E A L E R . C O M

- and that you do not wait
until it's too late to do so.
DAVE ANDERSON, "Mr.
Accountability," is a leading international speaker on personal and
corporate performance improvement. The author of 14 books and
host of the wildly popular podcast,
The Game Changer Life, Dave's
message has impacted leaders in
nearly 70 nations. His "in-thetrenches" background of starting
and running world-class businesses, coupled with his relatable
non-academic approach, creates
an unmatched connection that
resonates with audiences and
moves them to
action.Follow Dave on Twitter
@DaveAnderson100.
EMAIL: dave@learntolead.com

J U LY 2 0 1 9

5


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Digital Dealer - July 2019

Table of Contents for the Digital Edition of Digital Dealer - July 2019

Digital Dealer - July 2019
A Message from the Show Director
Are You a Critic or a Coach?
Implementing an Effective Spend Management Function
Leading with Purpose – Part II
Technical Knowledge Is Essential, Get Some, & Then Close the Purchase!
Is the Sky Falling for the Buy/Sell Market? We Don’t Think So.
How to Ensure a Well-Rounded, Healthy Dealership
Interview with DCH Paramus Honda
Social Selling Tip: 5 Steps to Making Powerful Video Testimonials
Dealerships Tapping into the Power of VIN-Specific Marketing
Future of Luxury Market in the Automotive Industry
A Dealership on the Road to 10,000 Online Reviews: What I’ve Learned…
Creative is King!
4 Sad Ways a Dealer's Digital Marketing Money Gets Wasted
An Open Letter to Service Directors: Selling Your Way to Success
How Digital Retail Solutions Can Enhance Your Expertise
The Real Cost Per Lead, Wasted Spend, & How to Boost ROI with CRM
Digital Dealer - July 2019 - Digital Dealer - July 2019
Digital Dealer - July 2019 - Cover2
Digital Dealer - July 2019 - 1
Digital Dealer - July 2019 - A Message from the Show Director
Digital Dealer - July 2019 - 3
Digital Dealer - July 2019 - Are You a Critic or a Coach?
Digital Dealer - July 2019 - 5
Digital Dealer - July 2019 - Implementing an Effective Spend Management Function
Digital Dealer - July 2019 - 7
Digital Dealer - July 2019 - 8
Digital Dealer - July 2019 - Leading with Purpose – Part II
Digital Dealer - July 2019 - 10
Digital Dealer - July 2019 - 11
Digital Dealer - July 2019 - Technical Knowledge Is Essential, Get Some, & Then Close the Purchase!
Digital Dealer - July 2019 - 13
Digital Dealer - July 2019 - Is the Sky Falling for the Buy/Sell Market? We Don’t Think So.
Digital Dealer - July 2019 - 15
Digital Dealer - July 2019 - 16
Digital Dealer - July 2019 - 17
Digital Dealer - July 2019 - How to Ensure a Well-Rounded, Healthy Dealership
Digital Dealer - July 2019 - 19
Digital Dealer - July 2019 - 20
Digital Dealer - July 2019 - 21
Digital Dealer - July 2019 - Interview with DCH Paramus Honda
Digital Dealer - July 2019 - 23
Digital Dealer - July 2019 - 24
Digital Dealer - July 2019 - 25
Digital Dealer - July 2019 - 26
Digital Dealer - July 2019 - 27
Digital Dealer - July 2019 - 28
Digital Dealer - July 2019 - 29
Digital Dealer - July 2019 - 30
Digital Dealer - July 2019 - 31
Digital Dealer - July 2019 - Social Selling Tip: 5 Steps to Making Powerful Video Testimonials
Digital Dealer - July 2019 - 33
Digital Dealer - July 2019 - 34
Digital Dealer - July 2019 - 35
Digital Dealer - July 2019 - Dealerships Tapping into the Power of VIN-Specific Marketing
Digital Dealer - July 2019 - 37
Digital Dealer - July 2019 - A Dealership on the Road to 10,000 Online Reviews: What I’ve Learned…
Digital Dealer - July 2019 - 39
Digital Dealer - July 2019 - Creative is King!
Digital Dealer - July 2019 - 4 Sad Ways a Dealer's Digital Marketing Money Gets Wasted
Digital Dealer - July 2019 - 42
Digital Dealer - July 2019 - An Open Letter to Service Directors: Selling Your Way to Success
Digital Dealer - July 2019 - 44
Digital Dealer - July 2019 - How Digital Retail Solutions Can Enhance Your Expertise
Digital Dealer - July 2019 - 46
Digital Dealer - July 2019 - The Real Cost Per Lead, Wasted Spend, & How to Boost ROI with CRM
Digital Dealer - July 2019 - 48
Digital Dealer - July 2019 - Cover3
Digital Dealer - July 2019 - Cover4
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