Digital Dealer - August 2019 - 28

Road Trip to DD27 | AUG 19-21, 2019 | Las Vegas

4 TOP
REASONS
TO ATTEND:
 BUILD ACTION
PLANS TO BOOST
PERFORMANCE in sales,
marketing, and dealer ops/
management. The agenda
features more than 100
conference sessions where
you can pick and choose
the subject areas most
relevant to your speciﬁc
needs/interests. Sessions
will share strategic insight,
along with step-by-step
guidance on how to
successfully implement
new ideas and proven
approaches immediately
upon return to your store.
 DEMO THE LATEST
PRODUCTS & SERVICES
from 130+ exhibiting auto
retail solution providers.
The Digital Dealer 27 Expo
Hall will feature many
exciting new additions,
including 30-minute
educational sessions held at
Friendemic's booth (#1431)
throughout the event.
 NETWORK AND
CONNECT WITH PEERS
from similarly-sized
dealerships from across
the U.S. through various
networking opportunities
throughout the 2.5-day
event.
 RECEIVE EXPERT
COUNSEL from leading
keynote speakers and
executives from the
country's top 100
dealerships.

28

AUGUST 2019

The DD27 agenda is packed with more
than 100 educational sessions led by
top dealership executives, trainers/
consultants, and leaders in marketing
and tech. Below is a small sampling of
the sessions you can attend in Vegas
this month!
8 PRINCIPLES OF
PSYCHOLOGY THAT
MOTIVATE CUSTOMERS
TO DO BUSINESS WITH YOU
A salesperson tells customers,
"This incentive is scheduled to end
this month" - one customer buys,
while another client dismisses it by
saying, "The incentives will probably
get better next month," and leaves
without buying. Or, a salesperson
introduces a customer to a manager,
and it helps close the deal, but a
different customer gets irritated when
a manager gets involved.
Why would the same approach
inﬂuence one client, but alienate
another? How many sales do
dealerships lose each month because
the processes or the word tracks
they use annoy customers instead of
positively inﬂuencing them?
Attend this session to better
understand the patterns and principles
of psychology that cause a client to
buy or not buy. William LaGrange
(general manager of Mac Haik
CDJR Flowood; and Mac Haik CDJR
Jackson) and Jonathan Dawson
(founder/president of Sellchology
Sales Training) will combine engaging
teaching and practical examples of
how dealerships and sales teams can
learn and use these principles online,
on the phone or on the lot.
GAMBLING ON
"GUT-INSTINCTS" IS GUTTING
YOUR GROSS!

D I G I TA L D E A L E R . C O M

Dealerships have access to
incredible data assets to help
manage operations, but many still
default to gut-instinct and out of date
industry norms, and it is costing
them gross.
This moderated discussion
between industry thought leaders,
Ryan Leslie and Chad Bockius of
CarStory; and Jonathan Banks of
J.D. Power, will introduce you to data
that demands action for success in
2019 and beyond.
The presenters will share a
recent study by J.D. Power that
proves the connection between
feature merchandising and
individual unit proﬁtability. You will
learn how commonly accepted
industry standards are eviscerating
wholesale, retail, and ﬁnance proﬁt
centers.
HOW TO CREATE AN
AWESOME DEALERSHIP
CULTURE
The dealerships today who have
people lining up down the street
to be hired all share one secret to
success: a winning culture. But how
do you create one, and what are the
steps to entice tomorrow's workforce
to not only apply but stay on at your
dealership?
During this session, Dawn Walston
of Titus Will Toyota Scion and David
Adcock of Binary Auto Solutions, will
help you to learn how to create an
awesome dealership culture! You
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Digital Dealer - August 2019

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