Digital Dealer - September 2019 - 19
vehicle sales and service
advising, while the flat rate
system remains firmly intact
for most technicians. While
commission must be a
component of any effective
technician pay plan, there is
room for a salary and CSI
components as well. Non-financial cultural elements
also play a vital role. Some
dealers are updating locker
rooms to look more like
professional athletic teams.
Plush couches, TVs, and
even video game consoles,
unheard of a few years ago,
are now making their way
into these employee break
rooms. A little mental break
in the day can yield higher
productivity and a competitive advantage for those
dealers brave enough to
change the stale culture of
yesterday.
Dealers are increasingly
expanding hours of operation to meet the needs of
their customers. More and
more service departments
are open on Saturdays
and Sundays. One way to
adjust to this is to offer the
3- or 4-day work week to
technicians. Nurses and firefighters use this method in
scheduling with a great deal
of success. By using shifts,
dealers can staff the service
department on more days,
which satisfies the customer
demands and technicians
have either 3 or 4 days off
to enjoy leisure or other
activities. Same numbers of
actual hours, but more free
days to enjoy.
Sometimes, the opportunity is staring us in the face,
but we can't see the forest
for the trees. Head down
to your local high school or
community college and find
those students who might be
joining the 14%. Remember,
each service hour yields an
D I G I TA L D E A L E R . C O M
average gross profit of 75%
and every hour that doesn't
get turned into an operation
hour vanishes forever. Offer
to pay for their training,
develop the relationships,
make some changes, and
see what blossoms.
BRIAN BASTIN is a professor
of Automotive Management at
Keiser University. His dealership
was highly regarded for its
high level of customer and
employee satisfaction and
profitability. Today, he passes
along this knowledge to the
next generation of automotive
leaders. EMAIL: bbastin@
keiseruniversity.edu
SEPTEMBER 2019
19
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Digital Dealer - September 2019
Table of Contents for the Digital Edition of Digital Dealer - September 2019
Digital Dealer - September 2019
A Message from the Show Director
Rally Around Common Ground
Want to Build a Dealership Where People Want to Work?
Leading With Purpose
Auto Retail Comes Roaring Back in 2019
Off the Sidelines & in the Game
Is Improved Profitability
Interview with Danny Zaslavsky of Country Hill Motors
12 Content Tactics to Strengthen Your Digital Reputation
Digital Retailing: Part 1: What is Digital Retailing?
Marketing to Your “Personas” and Not Your Target Audience
Mastering Facebook’s New Ad Relevance Diagnostics
Keeping Techs AND Consumers Happy, While Remaining Profitable
Forecasting Fixed Ops Performance – It’s the Little Things
Profiles of Success
Are You Reaching the Older Consumer?
DD27 Recap
Digital Dealer - September 2019 - CT1
Digital Dealer - September 2019 - CT2
Digital Dealer - September 2019 - Digital Dealer - September 2019
Digital Dealer - September 2019 - Cover2
Digital Dealer - September 2019 - 1
Digital Dealer - September 2019 - A Message from the Show Director
Digital Dealer - September 2019 - 3
Digital Dealer - September 2019 - Rally Around Common Ground
Digital Dealer - September 2019 - 5
Digital Dealer - September 2019 - Want to Build a Dealership Where People Want to Work?
Digital Dealer - September 2019 - 7
Digital Dealer - September 2019 - 8
Digital Dealer - September 2019 - 9
Digital Dealer - September 2019 - Leading With Purpose
Digital Dealer - September 2019 - 11
Digital Dealer - September 2019 - Auto Retail Comes Roaring Back in 2019
Digital Dealer - September 2019 - 13
Digital Dealer - September 2019 - 14
Digital Dealer - September 2019 - 15
Digital Dealer - September 2019 - 16
Digital Dealer - September 2019 - 17
Digital Dealer - September 2019 - Off the Sidelines & in the Game
Digital Dealer - September 2019 - 19
Digital Dealer - September 2019 - Is Improved Profitability
Digital Dealer - September 2019 - 21
Digital Dealer - September 2019 - 22
Digital Dealer - September 2019 - 23
Digital Dealer - September 2019 - Interview with Danny Zaslavsky of Country Hill Motors
Digital Dealer - September 2019 - 25
Digital Dealer - September 2019 - 26
Digital Dealer - September 2019 - 27
Digital Dealer - September 2019 - 28
Digital Dealer - September 2019 - 29
Digital Dealer - September 2019 - DD27 Recap
Digital Dealer - September 2019 - 31
Digital Dealer - September 2019 - 32
Digital Dealer - September 2019 - 33
Digital Dealer - September 2019 - 12 Content Tactics to Strengthen Your Digital Reputation
Digital Dealer - September 2019 - 35
Digital Dealer - September 2019 - 36
Digital Dealer - September 2019 - 37
Digital Dealer - September 2019 - Digital Retailing: Part 1: What is Digital Retailing?
Digital Dealer - September 2019 - Marketing to Your “Personas” and Not Your Target Audience
Digital Dealer - September 2019 - 40
Digital Dealer - September 2019 - Mastering Facebook’s New Ad Relevance Diagnostics
Digital Dealer - September 2019 - 42
Digital Dealer - September 2019 - Keeping Techs AND Consumers Happy, While Remaining Profitable
Digital Dealer - September 2019 - 44
Digital Dealer - September 2019 - Forecasting Fixed Ops Performance – It’s the Little Things
Digital Dealer - September 2019 - 46
Digital Dealer - September 2019 - Profiles of Success
Digital Dealer - September 2019 - Are You Reaching the Older Consumer?
Digital Dealer - September 2019 - Cover3
Digital Dealer - September 2019 - Cover4
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