Digital Dealer - October 2019 - 35
customers who participate
in marketing efforts, as
well as advertisements that
spotlight area businesses
and services that do business with the dealership.
"Everybody is talking
about us" ads incorporate
some of the dealership
employees, many who have
been at the 60-year-old
dealership for 15 years or
more.
It's not just all price and
promotion anymore at
Buddy's dealership. "Everybody is talking about great
deals, great service, huge
selection, trade values, and
trust." The ads are not
scripted. During testimonial interviews, customers
talk about what's important
to them and why they recommend the dealership.
Editors grab highlights and
key phrases to drive home
the 'Everybody' theme.
In one ad, a salesperson who left a competitor to work at Buddy's
dealership talks about why
he joined the team. "I had
to come to work for the
dealership everybody is
talking about, and now I
know why!"
Every dealership has
customers who would rate
satisfaction on five tiers.
Buddy says he wants to
sell everyone on all five
tiers, but he is focusing his
marketing and sales efforts
on the top two tiers of highly
satisfied.
Today, one year after
embarking on his quest
to satisfy 'best customers'
who are talking about the
dealership in glowing terms,
Buddy says new and used
sales are up, average ROs
on customer paid labor are
up, and the dealership just
had it's best overall EBITDA
in 10 years. But best of all,
D I G I TA L D E A L E R . C O M
employee turnover is down,
and "Everybody is talking
about us!"
If you'd like a copy of the
May 2018 article "Your Best
Advertising Target" and/or
the brand survey template,
just email me.
JIM BOLDEBOOK is
founder of CBC Automotive
Marketing, an advertising/
marketing agency working
with some of America's most
successful dealerships. He
has been in the broadcasting, advertising and marketing fields for almost 50 years.
EMAIL: jim@cbcads.com
OCTOBER 2019
35
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Digital Dealer - October 2019
Table of Contents for the Digital Edition of Digital Dealer - October 2019
Digital Dealer - October 2019
A Message from the Show Director
Stop This Leadership Foolishness
Build & Develop the Right Team — Your Success Depends on It
Evolution Revolution: A Word to Successors
Could You Use Another 1 percent in Net Profits This Year?
Budget – We Don’t Need No Stinkin’ Budget
DMS Conversion: Careful Planning & Management Are Essential
Interview with Monument Chevrolet
Digital Retailing Online Experience Versus In-Store Experience
10 Social Media Tips for Salespeople
Defining Your Advertising Target Is Your Best Brand Strategy
4 Secrets for Google My Business Success
How to Know if Your SEO Investment Is Paying Off
“Look, it’s not Rocket Science” By Anthony J. TaCito
A Balanced Approach to Customer Experience
The Power of Words
Value Is Important… So Are You Charging Too Much?
Digital Dealer - October 2019 - CT1
Digital Dealer - October 2019 - CT2
Digital Dealer - October 2019 - Digital Dealer - October 2019
Digital Dealer - October 2019 - Cover2
Digital Dealer - October 2019 - 1
Digital Dealer - October 2019 - A Message from the Show Director
Digital Dealer - October 2019 - 3
Digital Dealer - October 2019 - Stop This Leadership Foolishness
Digital Dealer - October 2019 - 5
Digital Dealer - October 2019 - Build & Develop the Right Team — Your Success Depends on It
Digital Dealer - October 2019 - 7
Digital Dealer - October 2019 - 8
Digital Dealer - October 2019 - 9
Digital Dealer - October 2019 - Evolution Revolution: A Word to Successors
Digital Dealer - October 2019 - 11
Digital Dealer - October 2019 - 12
Digital Dealer - October 2019 - 13
Digital Dealer - October 2019 - Could You Use Another 1 percent in Net Profits This Year?
Digital Dealer - October 2019 - 15
Digital Dealer - October 2019 - 16
Digital Dealer - October 2019 - 17
Digital Dealer - October 2019 - Budget – We Don’t Need No Stinkin’ Budget
Digital Dealer - October 2019 - 19
Digital Dealer - October 2019 - DMS Conversion: Careful Planning & Management Are Essential
Digital Dealer - October 2019 - 21
Digital Dealer - October 2019 - 22
Digital Dealer - October 2019 - 23
Digital Dealer - October 2019 - Interview with Monument Chevrolet
Digital Dealer - October 2019 - 25
Digital Dealer - October 2019 - 26
Digital Dealer - October 2019 - 27
Digital Dealer - October 2019 - 28
Digital Dealer - October 2019 - 29
Digital Dealer - October 2019 - 30
Digital Dealer - October 2019 - Digital Retailing Online Experience Versus In-Store Experience
Digital Dealer - October 2019 - 10 Social Media Tips for Salespeople
Digital Dealer - October 2019 - 33
Digital Dealer - October 2019 - Defining Your Advertising Target Is Your Best Brand Strategy
Digital Dealer - October 2019 - 35
Digital Dealer - October 2019 - 4 Secrets for Google My Business Success
Digital Dealer - October 2019 - How to Know if Your SEO Investment Is Paying Off
Digital Dealer - October 2019 - 38
Digital Dealer - October 2019 - 39
Digital Dealer - October 2019 - “Look, it’s not Rocket Science” By Anthony J. TaCito
Digital Dealer - October 2019 - 41
Digital Dealer - October 2019 - A Balanced Approach to Customer Experience
Digital Dealer - October 2019 - 43
Digital Dealer - October 2019 - The Power of Words
Digital Dealer - October 2019 - 45
Digital Dealer - October 2019 - Value Is Important… So Are You Charging Too Much?
Digital Dealer - October 2019 - 47
Digital Dealer - October 2019 - 48
Digital Dealer - October 2019 - Cover3
Digital Dealer - October 2019 - Cover4
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