Digital Dealer - October 2019 - 37
M A R K E TIN G & A D V E R TIS IN G : D ata & A nal y ti c s
By Derek Paulus
Supervisor of Website Content,
DealerFire
How to Know
if Your SEO
Investment Is
Paying Off
It may be obvious that
investing in SEO is a
necessity for your dealership. You may know you
need an optimized website
suited for mobile, and to
enhance digital visibility,
one that gets supplemented
with digital ads and content
creation. But, do you know
if you're actually getting
something for your SEO
investment?
Many aren't sure how to
answer that question. It's no
surprise considering there
isn't one correct way to
measure SEO strategy success. It's going to vary from
industry to industry and
dealership to dealership.
And it can even vary from
one webpage to another.
ing, however, the deliverables are different. Because
website content works
organically, you may not be
able to rely on that specific
CPC, and moreover, the
desired results may take
line is you want to sell more
cars, and although there is
much more that goes into
selling vehicles than just
your digital strategy, you
at least want to see that
new potential customers
are viewing your website
inventory or getting in
contact with you based on
something they saw on the
website.
weeks or months to appear.
The benefit, however, is
that these results will last
over the long-term rather
than fading away after the
short-term.
Either way, the bottom
WHAT MAKES A BLOG
SUCCESSFUL?
While landing pages that
focus on inventory or sales
are an important part of
your digital strategy, website
SEO, from a content marketing perspective, begins
Continued on pg. 38
HOW TO MEASURE
DIGITAL MARKETING
SUCCESS
For example, when bidding for keywords in search
ads, you would expect
a specific cost-per-click
(CPC). You are spending a
specific amount of money
on that, and you'll want to
know how much you are
paying for one customer
click or lead through that
advertisement. When it
comes to content market-
SURE, YOU WANT THESE
PAGES TO GET TRAFFIC, BUT
MOST IMPORTANTLY, YOU WANT
THAT TRAFFIC TO CONVERT."
D I G I TA L D E A L E R . C O M
OCTOBER 2019
37
http://www.DIGITALDEALER.COM
Digital Dealer - October 2019
Table of Contents for the Digital Edition of Digital Dealer - October 2019
Digital Dealer - October 2019
A Message from the Show Director
Stop This Leadership Foolishness
Build & Develop the Right Team — Your Success Depends on It
Evolution Revolution: A Word to Successors
Could You Use Another 1 percent in Net Profits This Year?
Budget – We Don’t Need No Stinkin’ Budget
DMS Conversion: Careful Planning & Management Are Essential
Interview with Monument Chevrolet
Digital Retailing Online Experience Versus In-Store Experience
10 Social Media Tips for Salespeople
Defining Your Advertising Target Is Your Best Brand Strategy
4 Secrets for Google My Business Success
How to Know if Your SEO Investment Is Paying Off
“Look, it’s not Rocket Science” By Anthony J. TaCito
A Balanced Approach to Customer Experience
The Power of Words
Value Is Important… So Are You Charging Too Much?
Digital Dealer - October 2019 - CT1
Digital Dealer - October 2019 - CT2
Digital Dealer - October 2019 - Digital Dealer - October 2019
Digital Dealer - October 2019 - Cover2
Digital Dealer - October 2019 - 1
Digital Dealer - October 2019 - A Message from the Show Director
Digital Dealer - October 2019 - 3
Digital Dealer - October 2019 - Stop This Leadership Foolishness
Digital Dealer - October 2019 - 5
Digital Dealer - October 2019 - Build & Develop the Right Team — Your Success Depends on It
Digital Dealer - October 2019 - 7
Digital Dealer - October 2019 - 8
Digital Dealer - October 2019 - 9
Digital Dealer - October 2019 - Evolution Revolution: A Word to Successors
Digital Dealer - October 2019 - 11
Digital Dealer - October 2019 - 12
Digital Dealer - October 2019 - 13
Digital Dealer - October 2019 - Could You Use Another 1 percent in Net Profits This Year?
Digital Dealer - October 2019 - 15
Digital Dealer - October 2019 - 16
Digital Dealer - October 2019 - 17
Digital Dealer - October 2019 - Budget – We Don’t Need No Stinkin’ Budget
Digital Dealer - October 2019 - 19
Digital Dealer - October 2019 - DMS Conversion: Careful Planning & Management Are Essential
Digital Dealer - October 2019 - 21
Digital Dealer - October 2019 - 22
Digital Dealer - October 2019 - 23
Digital Dealer - October 2019 - Interview with Monument Chevrolet
Digital Dealer - October 2019 - 25
Digital Dealer - October 2019 - 26
Digital Dealer - October 2019 - 27
Digital Dealer - October 2019 - 28
Digital Dealer - October 2019 - 29
Digital Dealer - October 2019 - 30
Digital Dealer - October 2019 - Digital Retailing Online Experience Versus In-Store Experience
Digital Dealer - October 2019 - 10 Social Media Tips for Salespeople
Digital Dealer - October 2019 - 33
Digital Dealer - October 2019 - Defining Your Advertising Target Is Your Best Brand Strategy
Digital Dealer - October 2019 - 35
Digital Dealer - October 2019 - 4 Secrets for Google My Business Success
Digital Dealer - October 2019 - How to Know if Your SEO Investment Is Paying Off
Digital Dealer - October 2019 - 38
Digital Dealer - October 2019 - 39
Digital Dealer - October 2019 - “Look, it’s not Rocket Science” By Anthony J. TaCito
Digital Dealer - October 2019 - 41
Digital Dealer - October 2019 - A Balanced Approach to Customer Experience
Digital Dealer - October 2019 - 43
Digital Dealer - October 2019 - The Power of Words
Digital Dealer - October 2019 - 45
Digital Dealer - October 2019 - Value Is Important… So Are You Charging Too Much?
Digital Dealer - October 2019 - 47
Digital Dealer - October 2019 - 48
Digital Dealer - October 2019 - Cover3
Digital Dealer - October 2019 - Cover4
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