Digital Dealer - November 2019 - 35
retail veteran. As a salesperson, Craig was a 1996
Chevy Hall of Fame Inductee. He spent 30 years in
auto retail and managed
multiple-franchise auto
groups. Craig has been
doing some pretty amazing
things for his clients with
Google My Business.
Craig and I are friends,
and when I heard about
the results he's getting with
Google My Business, I had
to find out more.
Check out these results.
Craig is working with a
Jeep dealer, and after one
year, these are the monthly
results coming from their
Google My Business page:
The dealership's
Google My Business profile
appeared 32,889 times in
search.
42,300 views (which
means on 10,000 of those
searches they were seen
twice)
4,200 visitors took
action, which means 10
percent clicked on those
views.
2,890 users clicked to
visit the website.
322 users clicked on
maps with their phones.
1,089 phone calls
This particular dealership stated that even at
the height of their busiest
days, they would get 10
calls per day (300 calls per
month). They attribute their
"number one in market"
status to the awesome use
of Google My Business.
A managed GMB profile
creates a social media type
profile on Google Search.
For a local business, Google My Business is more
CHART 1
You'll need:
Logo image
Header/Cover image
Photos to spotlight
Features of your
business that customers
consider when making
purchasing decisions
Manage and respond
to customer reviews.
CHART 2
MONITOR AND REVIEW YOUR GOOGLE MY
BUSINESS INSIGHTS
important than a website for
engagement.
ACTIVELY MANAGE
YOUR GOOGLE MY
BUSINESS PROFILE
Google My Business
makes it easier for customers to find you, online and
at your physical location.
But you have to commit to
completing your profile info,
regular updates and managing your profile, including
Google Reviews.
Enter complete data
for your profile (don't leave
anything to a guess or
assumption).
Complete the verification process (once you've
provided the necessary verification details, Google will
send you a postcard with
a PIN. Once you receive it,
simply enter it in the space
provided on your profile,
and you'll be verified!
Add photos and videos.
D I G I TA L D E A L E R . C O M
Over the last several
years, Google has made
tremendous strides with
available analytical data for
GMB listings.
Now called Insights,
Google offers businesses a
different way to understand
how customers interact
with business listings,
including:
How customers find
your listing
Where customers find
you on Google
Customer actions
Direction requests
Phone calls
Photos
WHY SHOULD I CARE
Continued on pg. 36
NOVEMBER 2019
35
http://www.DIGITALDEALER.COM
Digital Dealer - November 2019
Table of Contents for the Digital Edition of Digital Dealer - November 2019
Digital Dealer - November 2019
Become an Accredited Leader
Happy and Harmonious Holidays – are Possible!
Are You Ready for 2020?
2019: Another Strong Year for Buy/Sell Activity and Valuations
What’s Your Post-Warranty Service Retention Strategy?
What’s Your Post-Warranty Service Retention Strategy?
Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram
Introducing Our 2020 Theme: Defy Gravity
Remove Friction in your Media Mix to Drive Profitability
Connected Cars – Whose Data is it Anyway?
Consistent Communication Strategy
Marketing That’s Moving the Metal
Google My Business: Your Secret Weapon to Boost Sales
Digital Retailing Part 3: Digital Influence
Tatton Manning: A True Patriot!
5 Ways to Modernize Your Owner Retention Program (ORP)
Digital Dealer - November 2019 - Digital Dealer - November 2019
Digital Dealer - November 2019 - Cover2
Digital Dealer - November 2019 - 1
Digital Dealer - November 2019 - Become an Accredited Leader
Digital Dealer - November 2019 - 3
Digital Dealer - November 2019 - 4
Digital Dealer - November 2019 - 5
Digital Dealer - November 2019 - Happy and Harmonious Holidays – are Possible!
Digital Dealer - November 2019 - 7
Digital Dealer - November 2019 - Are You Ready for 2020?
Digital Dealer - November 2019 - 9
Digital Dealer - November 2019 - 2019: Another Strong Year for Buy/Sell Activity and Valuations
Digital Dealer - November 2019 - 11
Digital Dealer - November 2019 - 12
Digital Dealer - November 2019 - 13
Digital Dealer - November 2019 - 14
Digital Dealer - November 2019 - 15
Digital Dealer - November 2019 - What’s Your Post-Warranty Service Retention Strategy?
Digital Dealer - November 2019 - 17
Digital Dealer - November 2019 - What’s Your Post-Warranty Service Retention Strategy?
Digital Dealer - November 2019 - 19
Digital Dealer - November 2019 - Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram
Digital Dealer - November 2019 - 21
Digital Dealer - November 2019 - 22
Digital Dealer - November 2019 - 23
Digital Dealer - November 2019 - 24
Digital Dealer - November 2019 - 25
Digital Dealer - November 2019 - Remove Friction in your Media Mix to Drive Profitability
Digital Dealer - November 2019 - 27
Digital Dealer - November 2019 - Connected Cars – Whose Data is it Anyway?
Digital Dealer - November 2019 - 29
Digital Dealer - November 2019 - Consistent Communication Strategy
Digital Dealer - November 2019 - 31
Digital Dealer - November 2019 - Marketing That’s Moving the Metal
Digital Dealer - November 2019 - 33
Digital Dealer - November 2019 - Google My Business: Your Secret Weapon to Boost Sales
Digital Dealer - November 2019 - 35
Digital Dealer - November 2019 - 36
Digital Dealer - November 2019 - Digital Retailing Part 3: Digital Influence
Digital Dealer - November 2019 - 38
Digital Dealer - November 2019 - 39
Digital Dealer - November 2019 - 40
Digital Dealer - November 2019 - 41
Digital Dealer - November 2019 - 42
Digital Dealer - November 2019 - 43
Digital Dealer - November 2019 - Tatton Manning: A True Patriot!
Digital Dealer - November 2019 - 45
Digital Dealer - November 2019 - 5 Ways to Modernize Your Owner Retention Program (ORP)
Digital Dealer - November 2019 - 47
Digital Dealer - November 2019 - 48
Digital Dealer - November 2019 - Cover3
Digital Dealer - November 2019 - Cover4
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