Digital Dealer - November 2019 - 40
D E F Y G RAV IT Y: Continued from pg. 39
WHY "DEFY GRAVITY?"
Defy Gravity resonated for us in
light of the many challenges that
continue to face the traditional
dealership. While for some, the
uncertainty of an ever-changing
market brings unease in not knowing
what's to come, our theme shows us
that with the right tools and insight, we
can rise above, adapt and overcome.
BLASTING OFF IN ORLANDO
The struggle is real! It's hard to find
good people. Or is it? Dealerships
know how to find customers, overcome their fears, build trust, and offer
solutions to their problems. Finding
the right people to work for you is no
different.
Jason Volny's session, "The Struggle Is Real: How to Find a Higher-Caliber Salesperson Today," will offer
a modern-day recruiting approach
based on using what you already
know how to do (sell) when recruiting
for talent. He will help you move from
traditional recruiting tactics that barely
work in today's market to modern-day
approaches that will attract and hire
40
NOVEMBER 2019
top talent. Jason will share the steps
that managers or HR directors must
take and do consistently to attract and
successfully hire the right people.
EXPLORE THE AGENDA
Here are just a few of the featured
sessions headed to Orlando:
HOW TO FIND A HIGHER-CALIBER
SALESPERSON TODAY
The struggle is real! It's hard to find
good people. Or is it? Dealerships
know how to find customers, overcome their fears, build trust, and offer
solutions to their problems. Finding
the right people to work for you is no
different.
Jason Volny's session, "The Struggle Is Real: How to Find a Higher-Caliber Salesperson Today," will offer
a modern-day recruiting approach
based on using what you already
know how to do (sell) when recruiting
for talent. He will help you move from
traditional recruiting tactics that barely
work in today's market to modern-day
approaches that will attract and hire
top talent. Jason will share the steps
that managers or HR directors must
D I G I TA L D E A L E R . C O M
take and do consistently to attract and
successfully hire the right people.
PRIMARY LEARNING
OBJECTIVES:
Identify what's holding you back
from getting the people you want.
Understand what you can do in
just one hour a week that will get you
more applicants than you'll know what
to do with.
Increase the likelihood that top
talent will choose to move forward with
accepting a position at your organization by addressing an applicant's fears
and concerns during the interview
process.
DOING THE DATA THING
Today's automotive retailers are
facing more competitive pressures
than ever. Profitability is always challenging, even when times are good.
But, with sales projected to recede
this year, dealers need to unlock every
sale opportunity possible.
Utilizing real-world data is the key
to finding these sales. For example,
most dealer marketing assumes an
off-lease customer would buy new. But
http://www.DIGITALDEALER.COM
Digital Dealer - November 2019
Table of Contents for the Digital Edition of Digital Dealer - November 2019
Digital Dealer - November 2019
Become an Accredited Leader
Happy and Harmonious Holidays – are Possible!
Are You Ready for 2020?
2019: Another Strong Year for Buy/Sell Activity and Valuations
What’s Your Post-Warranty Service Retention Strategy?
What’s Your Post-Warranty Service Retention Strategy?
Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram
Introducing Our 2020 Theme: Defy Gravity
Remove Friction in your Media Mix to Drive Profitability
Connected Cars – Whose Data is it Anyway?
Consistent Communication Strategy
Marketing That’s Moving the Metal
Google My Business: Your Secret Weapon to Boost Sales
Digital Retailing Part 3: Digital Influence
Tatton Manning: A True Patriot!
5 Ways to Modernize Your Owner Retention Program (ORP)
Digital Dealer - November 2019 - Digital Dealer - November 2019
Digital Dealer - November 2019 - Cover2
Digital Dealer - November 2019 - 1
Digital Dealer - November 2019 - Become an Accredited Leader
Digital Dealer - November 2019 - 3
Digital Dealer - November 2019 - 4
Digital Dealer - November 2019 - 5
Digital Dealer - November 2019 - Happy and Harmonious Holidays – are Possible!
Digital Dealer - November 2019 - 7
Digital Dealer - November 2019 - Are You Ready for 2020?
Digital Dealer - November 2019 - 9
Digital Dealer - November 2019 - 2019: Another Strong Year for Buy/Sell Activity and Valuations
Digital Dealer - November 2019 - 11
Digital Dealer - November 2019 - 12
Digital Dealer - November 2019 - 13
Digital Dealer - November 2019 - 14
Digital Dealer - November 2019 - 15
Digital Dealer - November 2019 - What’s Your Post-Warranty Service Retention Strategy?
Digital Dealer - November 2019 - 17
Digital Dealer - November 2019 - What’s Your Post-Warranty Service Retention Strategy?
Digital Dealer - November 2019 - 19
Digital Dealer - November 2019 - Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram
Digital Dealer - November 2019 - 21
Digital Dealer - November 2019 - 22
Digital Dealer - November 2019 - 23
Digital Dealer - November 2019 - 24
Digital Dealer - November 2019 - 25
Digital Dealer - November 2019 - Remove Friction in your Media Mix to Drive Profitability
Digital Dealer - November 2019 - 27
Digital Dealer - November 2019 - Connected Cars – Whose Data is it Anyway?
Digital Dealer - November 2019 - 29
Digital Dealer - November 2019 - Consistent Communication Strategy
Digital Dealer - November 2019 - 31
Digital Dealer - November 2019 - Marketing That’s Moving the Metal
Digital Dealer - November 2019 - 33
Digital Dealer - November 2019 - Google My Business: Your Secret Weapon to Boost Sales
Digital Dealer - November 2019 - 35
Digital Dealer - November 2019 - 36
Digital Dealer - November 2019 - Digital Retailing Part 3: Digital Influence
Digital Dealer - November 2019 - 38
Digital Dealer - November 2019 - 39
Digital Dealer - November 2019 - 40
Digital Dealer - November 2019 - 41
Digital Dealer - November 2019 - 42
Digital Dealer - November 2019 - 43
Digital Dealer - November 2019 - Tatton Manning: A True Patriot!
Digital Dealer - November 2019 - 45
Digital Dealer - November 2019 - 5 Ways to Modernize Your Owner Retention Program (ORP)
Digital Dealer - November 2019 - 47
Digital Dealer - November 2019 - 48
Digital Dealer - November 2019 - Cover3
Digital Dealer - November 2019 - Cover4
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