Digital Dealer - November 2019 - 42

D E F Y G RAV IT Y: Continued from pg. 41

tiple channels and provide a better
customer experience.
Learn how to implement AI to
solve staffing challenges.
Discover how to use AI to better
capture and convert leads 24/7.
A PROVEN FRAMEWORK
FOR AUDITING THIRD-PARTY
CLASSIFIEDS

Around 50% of a dealer's ad budget
gets spent on third-party classifieds
websites, designed to drive store
visits, website traffic, and leads for
a dealership -- making third-party
classifieds one of the largest expense
categories for automotive digital
marketing.
Ensuring the success of your
third-party classifieds efforts means
you must have a framework in place
to evaluate your investment and know
which providers will work best for your
market and inventory.
During George Nenni's session,
"A Proven Framework for Auditing
Third-Party Classifieds," he will help
you to build a framework for measuring the ROI from third-party classifieds. You will learn how to quickly
identify if you're overspending. You'll
walk through how to aggregate data
from the classifieds sites into a consolidated dashboard to effectively measure your investment. This session will
also break down how to use Google
Analytics to measure the quantity and
quality of referral traffic that classifieds
sites send to your website.
PRIMARY LEARNING
OBJECTIVES:

 Learn the most important success metrics and benchmarks to look
at when analyzing third-party classified site performance.
Learn how to easily consolidate
the reporting data from the classifieds
sites into a dashboard that will help
you compare your effectiveness.
Learn how to use Google Analytics to not only measure the effectiveness of referral traffic but also how to
measure assisted attribution as well
as last-click attribution.
For more event details, visit
DigitalDealer.com
42

NOVEMBER 2019

D I G I TA L D E A L E R . C O M

AGENDA:
MISSION CONTROL
SUNDAY, APRIL 5, 2020
12:00 pm
6:00 - 9:00 pm

Early Badge Pickup & Registration (Closes at 5:30 pm)
DD Exhibitor/Sponsor Welcome Reception

DAY 1: MONDAY, APRIL 6, 2020
* Registration Hours:
* Expo Hall Hours:
7:30 - 8:50 am
9:00 - 9:50 am
10:00 - 10:50 am
11:00 am - 2:20 pm
12:00 - 1:20 pm
2:30 - 3:20 pm
3:30 - 4:20 pm
4:20 - 5:30 pm
5:30 - 6:30 pm

8 am - 4:30 pm
11 am - 6:30 pm
"Ignite" Welcome Reception
Breakout Sessions
Breakout Sessions
Expo Hall Grand Opening (11 am):
"Countdown to Blastoff!"
Networking Lunch
Breakout Sessions
Opening Keynote Address
Trending Auto Retail Tech
Cocktails & Networking

DAY 2: TUESDAY, APRIL 7, 2020
* Registration Hours:
* Expo Hall Hours:
8:00 - 9:00 am
9:00 - 9:50 am
10:00 - 10:50 am
10:50 am - 1:20 pm
12:00 - 1:20 pm
1:30 - 2:20 pm
2:30 - 3:20 pm
3:30 - 4:00 pm
4:00 - 4:50 pm
9:00 pm - 12:00 am

8 am - 4:30 pm
8 am - 4:50 pm
Networking Breakfast
Breakout Sessions
Breakout Sessions
Product Demos in Expo Hall
Networking Lunch
Breakout Sessions
Breakout Sessions
Coffee & Refreshment Break in Expo Hall
Keynote Address
DD Attendee Party at Mango's

DAY 3: WEDNESDAY, APRIL 8, 2020
* Registration Hours:
* Expo Hall Hours:
8:00 - 9:00 am
8:00 - 9:00 am
9:00 - 9:50 am
10:00 - 10:50 am

8 - 11:30 am
8 - 11:00 am
Networking Breakfast
Products & Demos (Expo Closing @ 11am)
Breakout Sessions
Breakout Sessions

11:00 -11:50 am
12:00 - 12:50 pm

Breakout Sessions
Breakout Sessions
http://www.DigitalDealer.com http://www.DIGITALDEALER.COM
Digital Dealer - November 2019

Table of Contents for the Digital Edition of Digital Dealer - November 2019
