Digital Dealer - January 2020 - 1

CONTENTS

D I G I TALD E AL E R .C OM

January 2020

20
EX CL U S IV E IN TE R V IE W with Liz Dimmitt of Dimmitt Chevrolet
COVER PHOTO BY EDWARD LINSMIER

8

UP T O SPEED | Tech, Dealer News, & People on the Move

Join us at
Digital Dealer
ORLANDO | APRIL 6-8, 2020
LAS VEGAS | SEPT. 15-17, 2020

10 I NT ER V IEW with Facebook
45-46 S O C I A L S EE N | Snapshots of the Auto Retail Scene

SPECIA L FE ATURE

48 WHA T 'S A HEA D | Auto Retail Vendors Announce Solutions Headed to NADA 2020

26 DI GI TAL DE ALE R:
What's New & What's Next

DE A LER O P S
& L E A DER S H I P

MA R KETIN G &
A DV ER TIS IN G

12 CUL TU R E
Seven Key Rules of Culture

28 VI DEO
What's Working in Auto TV
Advertising

By Dave Anderson

14 R EP U TA TIO N & L O Y A L TY
What's Your Dealership's
Reputation Worth?
By Erik Nachbahr, CISSP

16 V EHI C L E V A L U A TIO N
Discontinued Sedans
Demonstrate Remarkable Staying
Power in Terms of Valuation
By David Paris

17 P R OC ES S &
P ER FO R M A N C E
Preparing for the Industry Ahead
By Ryan Kerrigan

By Greg Dixon

30 SO CI A L MEDI A
Intelligent Social Media
Strategy
By Dane Saville

32 CO NTENT STRA TEGY
Ad Copy Power Points!
By Jim Boldebook

34 VI DEO
Next Wave of Mobile-First
Revolution
By Thomas R. Pearce

36 SO CI A L MEDI A
Mastering Social Media
By Kathi Kruse

SA LES &
V A R IA BL E OPS
40 L EA D H A NDL I NG
5 Ways Dealerships Lose
Online Leads
By Andrew Tai

41 P RO CESS &
P ERF O RMA NC E
Retail Resolutions to Drive
Results
By Bill Wittenmyer

42 F I X ED O P E R A TIONS
The Fluid Fails Before the
Part: A Sales Opportunity!
By Charlie Polston

43 CU STO ME R
EX P ERI EN C E
Make the Customer
Experience Fun and
Boost Sales
By Mike Hirschfield

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January 2020

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Digital Dealer - January 2020

Table of Contents for the Digital Edition of Digital Dealer - January 2020
