Digital Dealer - February 2020 - 24

DEFY GRAVITY
AP R IL 6 - 8 2 020 | OR LA N D O , F L

Here are just a few of the 100+ sessions
you can attend at Digital Dealer this April:

The Button Is Only as Powerful
as the Process Behind It
If you are currently researching, or have
tried and failed at digital retailing, you
won't want to miss this session, presented
by Jarrod Kilway and Ben Hadley. Jarrod
Kilway, digital operations manager at
Germain Automotive group, working in
conjunction with Ben Hadley from Prodigy,
created a playbook for launching digital
retail - and any dealership can use it.
In this session, they will provide answers
to common questions like these:
1. What skills does my store need to be
proﬁcient at to excel at digital retail?
2. What happens before you implement
the playbook? How must marketing and
operations align before we think about
execution?
3. How do you treat digital retailing
leads differently from traditional leads?
4. What processes need to be in place

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Featured Sessions
Join us for Digital Dealer Orlando - April 6-8, 2020

before you attempt digital retailing so that
you can positively impact gross?

Relationship Goals: Dating,
Marrying, and (Sometimes)
Divorcing Your Vendor Partners
While management of a dealership staff is
a necessity, the management of the dealer-to-vendor relationship is the quickest
way to bring proﬁtability to your store.
In a fun and engaging session, a wonderful couple (of retail pros), Victoria
Hampton (eCommerce director, Oak Lawn
Toyota) and Joe Webb (president, DealerKnows Consulting), will demonstrate
how to properly evaluate potential new
solutions, how dealer and vendors-alike
must hold each other accountable, and if
necessary, part ways to seek a better ﬁt
elsewhere.
They will provide actionable game plans
for courting digital suitors, outlining what
questions to ask, what pitfalls to avoid, and
when to cut and run.
Some other key focus areas include:

 How to manage your in-store time
with the scheduling of vendor visits, what
metrics to track (and how often), and how
much work is necessary to make the partnership beneﬁcial to both sides.
 What should be expected of both
dealer and vendor when maintaining
consistent reporting, recaps, successes, and
failures, and when it is time to say "no" to
the other's requests.

BDC or Internet Sales?
This presentation will help you to answer
a question that most dealerships have
struggled with, or may still be struggling
with: what is best for my store - BDC or
Internet Sales?
Jordan Saunders, director of digital
performance and strategy at Bob Moore
Auto Group, will share advice on how to
determine what works best in your store.
He'll then interactively discuss training for
both, offer feedback on current setup, and
advice on what works and what may not.
Jordan will provide processes for each,

February 2020
http://www.digitaldealer.com
Digital Dealer - February 2020

Table of Contents for the Digital Edition of Digital Dealer - February 2020
