Digital Dealer - March 2020 - 2

I N S I D E D I G I TA L D E A L E R
M A G A Z I N E

" Whether it's your digital presence or everyday
expenses, you really have
to do a deep dive into your
business every day. "
- Jay Feldman of Feldman Automotive Group

MATTHEW RAMIREZ, Show Director
matthew.ramirez@digitaldealer.com

EDITORIAL
ALISSA CALVARUSO, Editor & Conference Producer
alissa.calvaruso@digitaldealer.com

ADVERTISING
MELISSA GREEN, Business Development
melissa.green@digitaldealer.com

GREG REE, Business Development
gree@digitaldealer.com

KIM MOORE, Business Development
kim.moore@digitaldealer.com

Advertising Sales
sponsorships@digitaldealer.com

Our cover story this month
features Jay Feldman of
Feldman Automotive.
Detroit-based Feldman
Automotive Group was
formed in 2008 by Owner,
Chairman, and CEO Jay
Feldman. In 2018, Feldman
Automotive achieved record
sales, selling 26,000 vehicles
for $918 million in revenue.
The group set a new sales
record in 2019, selling almost Behind the scenes of our shoot with Jay Feldman
28,000 vehicles, bringing in
$1 billion and 50 million in
revenue.
Jay went from selling cars at age 15 to owning his first
dealership at 25 and growing the business on his own through
a combination of strategic acquisitions and partnerships.
The fast-growing group includes multiple rooftops and more
than 1,000 employees - and they recently partnered with
Movie Star and Businessman Mark Wahlberg to launch Mark
Wahlberg Chevrolet in Columbus, Ohio.
Another one of the highlights this month, includes a Q&A
with Phillip Stutts. Phillip is a political marketing maverick
with 1,273+ election victories- including hundreds of U.S.
House campaigns, dozens of U.S. Senate campaigns, and
three U.S. Presidential victories. In the interview with Phillip
on page 19, he lends his unique marketing viewpoint, as
well as his plans for his upcoming keynote address at Digital
Dealer next month (April 6-8, 2020 at Rosen Shingle Creek Orlando, FL).
You can preview more of the speaker lineup on page 30
and view the full 2.5-day conference schedule by visiting
digitaldealer.com.
We hope you enjoy this issue!

Sincerely,

Matthew Ramirez
Matthew Ramirez
Show Director
Digital Dealer
2

[ d i g i t a l d e a l e r. c o m ]

DESIGN
LINDA FISHER, Creative Director

PRODUCTION
TERRI HILL, Production Manager

MARKETING
DIANE MASSIE, Marketing Director
MEAGAN RICE, Marketing Coordinator
FARAH BACCHUS, Marketing Coordinator

CONFERENCE
JULIE FREEDMAN, Operations Director

CIRCULATION SUBSCRIPTION
RICH JARRETT
314-432-7511, gatewayrj@att.net

EMERALD EXPOSITIONS
BRIAN FIELD, Interim President and CEO
SALLY SHANKLAND, Executive Chairman and Senior Advisor
PHILIP EVANS, Chief Financial Officer
BILL CHARLES, Chief Information Officer
DAVID GOSLING, SVP General Counsel and Secretary
DAVE SUNDERLAND, Senior Vice President, Finance
JOANNE WHEATLEY, Senior Vice President, Marketing Services
KATE ELDER, Vice President and Controller
ANGELIQUE E. CARBO, Executive Vice President, People & Culture
JESSICA BLUE, Executive Vice President, Emerald Connect

Dealer Magazine is a trademark owned exclusively by Emerald
Expositions, LLC. Copyright © 2020. Emerald Expositions, LLC
All rights reserved.
Volume 27, Issue 3, Dealer magazine (ISSN 1537-6141) is published monthly
by Emerald Expositions, LLC. Mailing address is 100 Broadway, 14th Floor,
New York, New York 10005. Periodicals Postage Paid at New York, NY and
additional mailing offices. POSTMASTER: Please send address changes to:
Dealer Magazine, P.O. Box 16770, St. Louis, MO 63105. Subscriptions are
$48.00 per year, 12 issues per year, monthly. Back issues, $10.00 each. Make
check payable to Emerald Expositions, LLC. Send to: P.O. Box 16770 St. Louis,
MO 63105. Reprint requests: alissa.calvaruso@digitaldealer.com.

A publication of Emerald Expositions

March 2020


http://www.digitaldealer.com http://www.digitaldealer.com

Digital Dealer - March 2020

Table of Contents for the Digital Edition of Digital Dealer - March 2020

Digital Dealer - March 2020
Up to Speed|Tech, Dealer News, & People on the Move
Culture Three Tips to Improve Retention
Strategic Planning Strategic Planning for Sustainable Future
Leadership Five Lessons From Fearless Female Leaders
Spend Management Best Practices to Reduce Costs & Drive Profit
Fixed Operations What to Charge? How About a Little More Big Boss
Buy/sell a Generational Shift Is Boosting Buy/sell Activity
Meet the Speaker|q&a With Marketing Mastermind Phillip Stutts
Exclusive Interview With Jay Feldman of Feldman Automotive Group
Social Media q&a With Facebook
Speaker/session Spotlight|a Quick Look
Social Media Social Media Spring Cleaning
Ad Spend Marketing for Profit!
Cpo Toyota Led Record Cpo Growth
Fixed Ops Every Service Department Should Have a Salesperson Running It!
Fixed Operations
Digital Dealer - March 2020 - Digital Dealer - March 2020
Digital Dealer - March 2020 - Cover2
Digital Dealer - March 2020 - 1
Digital Dealer - March 2020 - 2
Digital Dealer - March 2020 - 3
Digital Dealer - March 2020 - 4
Digital Dealer - March 2020 - 5
Digital Dealer - March 2020 - Up to Speed|Tech, Dealer News, & People on the Move
Digital Dealer - March 2020 - 7
Digital Dealer - March 2020 - Culture Three Tips to Improve Retention
Digital Dealer - March 2020 - 9
Digital Dealer - March 2020 - Fixed Operations
Digital Dealer - March 2020 - 11
Digital Dealer - March 2020 - Leadership Five Lessons From Fearless Female Leaders
Digital Dealer - March 2020 - 13
Digital Dealer - March 2020 - Spend Management Best Practices to Reduce Costs & Drive Profit
Digital Dealer - March 2020 - 15
Digital Dealer - March 2020 - Fixed Operations What to Charge? How About a Little More Big Boss
Digital Dealer - March 2020 - 17
Digital Dealer - March 2020 - Buy/sell a Generational Shift Is Boosting Buy/sell Activity
Digital Dealer - March 2020 - Meet the Speaker|q&a With Marketing Mastermind Phillip Stutts
Digital Dealer - March 2020 - 20
Digital Dealer - March 2020 - 21
Digital Dealer - March 2020 - Exclusive Interview With Jay Feldman of Feldman Automotive Group
Digital Dealer - March 2020 - 23
Digital Dealer - March 2020 - 24
Digital Dealer - March 2020 - 25
Digital Dealer - March 2020 - 26
Digital Dealer - March 2020 - 27
Digital Dealer - March 2020 - Social Media q&a With Facebook
Digital Dealer - March 2020 - 29
Digital Dealer - March 2020 - Speaker/session Spotlight|a Quick Look
Digital Dealer - March 2020 - 31
Digital Dealer - March 2020 - 32
Digital Dealer - March 2020 - 33
Digital Dealer - March 2020 - Social Media Social Media Spring Cleaning
Digital Dealer - March 2020 - 35
Digital Dealer - March 2020 - Ad Spend Marketing for Profit!
Digital Dealer - March 2020 - 37
Digital Dealer - March 2020 - Cpo Toyota Led Record Cpo Growth
Digital Dealer - March 2020 - Fixed Ops Every Service Department Should Have a Salesperson Running It!
Digital Dealer - March 2020 - 40
Digital Dealer - March 2020 - Cover3
Digital Dealer - March 2020 - Cover4
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