Digital Dealer - March 2020 - 30

DEFY GRAVITY
AP R IL 6 - 8 2 0 2 0 | O R LA N D O , F L

How Allen Chevrolet Cadillac
Took Its BDC to the Next Level
Alayna Schweda | Allen Chevrolet
Cadillac

Panel: Why a Net-Zero Customer
Experience Is Better Than Bad
Laurie Foster | Foster Strategies
Group

Speaker Spotlight
A Look Ahead at the Leading Experts Presenting at Digital Dealer Orlando

Transform Your Workplace Culture
with Servant Leadership
Melissa Maldonado | Auto/Mate
Dealership Systems

Grow Your Market Share with
Millennial Buyers
Tina Ienna | Snapchat

Digital Dopamine 2.0: The Essential
Ingredients to Create Marketing That
Consumers Will Crave
Aprin Rain | Fox Dealer

Millennials & Generation Z: Attract
& Retain the Digital Generations
Sandy Zannino | Innovative Auto HR

Panel: Hire, Retain, & Nurture
Female Leaders
Jacci Grillo | Cox Automotive

Putting Your Inventory Where
Consumers Are Online
Jennifer Smith | Adobe Ad Cloud

Powerhouse Women
With International Women's Day on March 8, dealerships
have another opportunity to recognize the leading women at
their organizations and to ensure their culture is all-inclusive and one that fosters growth and development.
Whether you're looking to grow professionally in your
career, or you're looking to enhance your dealership's culture
(or both), a great starting place is to learn from the successes
and lessons of others.
This April, you'll hear from many speakers who are experts
in their field, having reached a level of success worthy of recognition in itself. With international women's day happening
this month, we felt compelled to spotlight just a few of the
many powerhouse women paving the way for others in the
auto industry. On this page, as well as the following one, are
just a few of the many leading auto retail professionals that
you can meet and learn from at Digital Dealer Orlando.
Visit digitaldealer.com to see the 100+ sessions and speakers on the
2.5-day agenda.

30

[ d i g i t a l d e a l e r. c o m ]

Panel: Hire, Retain, & Nurture Female Leaders
April Simmons, Internet Sales Manager, Horne Auto

March 2020



http://www.digitaldealer.com http://www.digitaldealer.com

Digital Dealer - March 2020

Table of Contents for the Digital Edition of Digital Dealer - March 2020

Digital Dealer - March 2020
Up to Speed|Tech, Dealer News, & People on the Move
Culture Three Tips to Improve Retention
Strategic Planning Strategic Planning for Sustainable Future
Leadership Five Lessons From Fearless Female Leaders
Spend Management Best Practices to Reduce Costs & Drive Profit
Fixed Operations What to Charge? How About a Little More Big Boss
Buy/sell a Generational Shift Is Boosting Buy/sell Activity
Meet the Speaker|q&a With Marketing Mastermind Phillip Stutts
Exclusive Interview With Jay Feldman of Feldman Automotive Group
Social Media q&a With Facebook
Speaker/session Spotlight|a Quick Look
Social Media Social Media Spring Cleaning
Ad Spend Marketing for Profit!
Cpo Toyota Led Record Cpo Growth
Fixed Ops Every Service Department Should Have a Salesperson Running It!
Fixed Operations
Digital Dealer - March 2020 - Digital Dealer - March 2020
Digital Dealer - March 2020 - Cover2
Digital Dealer - March 2020 - 1
Digital Dealer - March 2020 - 2
Digital Dealer - March 2020 - 3
Digital Dealer - March 2020 - 4
Digital Dealer - March 2020 - 5
Digital Dealer - March 2020 - Up to Speed|Tech, Dealer News, & People on the Move
Digital Dealer - March 2020 - 7
Digital Dealer - March 2020 - Culture Three Tips to Improve Retention
Digital Dealer - March 2020 - 9
Digital Dealer - March 2020 - Fixed Operations
Digital Dealer - March 2020 - 11
Digital Dealer - March 2020 - Leadership Five Lessons From Fearless Female Leaders
Digital Dealer - March 2020 - 13
Digital Dealer - March 2020 - Spend Management Best Practices to Reduce Costs & Drive Profit
Digital Dealer - March 2020 - 15
Digital Dealer - March 2020 - Fixed Operations What to Charge? How About a Little More Big Boss
Digital Dealer - March 2020 - 17
Digital Dealer - March 2020 - Buy/sell a Generational Shift Is Boosting Buy/sell Activity
Digital Dealer - March 2020 - Meet the Speaker|q&a With Marketing Mastermind Phillip Stutts
Digital Dealer - March 2020 - 20
Digital Dealer - March 2020 - 21
Digital Dealer - March 2020 - Exclusive Interview With Jay Feldman of Feldman Automotive Group
Digital Dealer - March 2020 - 23
Digital Dealer - March 2020 - 24
Digital Dealer - March 2020 - 25
Digital Dealer - March 2020 - 26
Digital Dealer - March 2020 - 27
Digital Dealer - March 2020 - Social Media q&a With Facebook
Digital Dealer - March 2020 - 29
Digital Dealer - March 2020 - Speaker/session Spotlight|a Quick Look
Digital Dealer - March 2020 - 31
Digital Dealer - March 2020 - 32
Digital Dealer - March 2020 - 33
Digital Dealer - March 2020 - Social Media Social Media Spring Cleaning
Digital Dealer - March 2020 - 35
Digital Dealer - March 2020 - Ad Spend Marketing for Profit!
Digital Dealer - March 2020 - 37
Digital Dealer - March 2020 - Cpo Toyota Led Record Cpo Growth
Digital Dealer - March 2020 - Fixed Ops Every Service Department Should Have a Salesperson Running It!
Digital Dealer - March 2020 - 40
Digital Dealer - March 2020 - Cover3
Digital Dealer - March 2020 - Cover4
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