Digital Dealer - April 2020 - 9

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dealers access to both
dynamic video solutions to
promote their value propositions, incentives, and inventory at scale, and custom
video creation resources for
those dealers who want individualized video production.
Dealers can leverage the
video creative while targeting in-market shoppers who
have visited Autotrader and
Kelley Blue Book.
 CF Search Marketing(5)
is revamping their creative
templates to match Facebook's Mobile First Creative
Best Practices, after running
tests on various mobile-first
strategies, due to higher ROI
and responses from buyers.
 Dealers United(6)
deploys a full-funnel and
targeted video strategy to
in-market shoppers near
the dealership. Focusing on
targeting best practices allows the dealership to scale
video creation depending on
users' model line interests
and/or retargeting windows.
They modify video creative

April 2020

to meet Mobile First Creative
Best Practices, which helps
elevate dealer brands and
drive more car sales.

DEALER MAGAZINE:
What kind of success have
you seen with auto dealers
using video across the
Facebook family of apps
and services?
FACEBOOK: Here are a

few recent success stories:
 TurnKey Marketing
creative agency tested video
ads made with Facebook's
Video Creation Kit for several
car dealerships and found
that video ads created with
the templates yielded greater
auto sales and service appointments than photo ads.
They saw 13x more vehicles
sold and 7x more service
appointments booked with
video ads versus static images alone. You can read the
full case study online(7).
 Using Dealers United's
video offering, Power Ford
was able to leverage multiple
video campaigns, including

OEM model line videos and
branding videos, to elevate
their brand in Q4 of 2019.
They attributed 21 unit sales
and 127 service orders to
these video campaigns.
 Rob Sight Ford similarly
used Dealers United's video
strategies to introduce their
2020 Ford Escape and F-150
incentives to local shoppers.
Coupled with community-based videos to help the
dealership stand out in a
competitive market, Rob
Sight's video strategy led to
77,698 Video ThruPlays and
seven vehicle sales in Q4 of
2019.
We look forward to many
more as an increasing number of dealers get up and
running with these tools.

DEALER MAGAZINE: Are
there any best practices
you can share around
building video creative for
auto?
FACEBOOK: Facebook
released a video best
practices guide specifically

To submit a question

for an upcoming Q&A with
Facebook, please email
magazine@digitaldealer.com

for the automotive category,
designed to help dealers craft
best-in-class video advertising. You can find our tips and
tricks online(8).

DEALER MAGAZINE:
Where can a dealer learn
more about other key
strategies they can execute
on your platforms to help
drive profitability?
FACEBOOK: Dealers can

download the latest edition of
our Automotive Playbook for
Dealers on Facebook's Dealer
Hub (visit: bit.ly/2Q7rapK).
References/Notes:
(1) eMarketer, Mobile Video
Monetization Report, Nov 2019
(2) bit.ly/2IFLp9V
(3) fuel.cars/
(4) www.dealer.com/products/
advertising/video/
(5) www.cfsearchmarketing.com/
(6) www.dealersunited.com/
(7) Facebook.com/business/
success/3-turnkey-marketing
(8) www.facebook.com/
business/m/playwithcars?ref=alias

[ d i g i t a l d e a l e r. c o m ]

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http://www.bit.ly/2Q7rapK http://www.bit.ly/2IFLp9V https://fuel.cars/ https://www.dealer.com/products/advertising/video/ https://www.dealer.com/products/advertising/video/ http://www.cfsearchmarketing.com/ http://www.dealersunited.com/ https://www.facebook.com/business/success/3-turnkey-marketing https://www.facebook.com/business/success/3-turnkey-marketing https://www.facebook.com/business/m/playwithcars?ref=alias https://www.facebook.com/business/m/playwithcars?ref=alias http://www.digitaldealer.com

Digital Dealer - April 2020

Table of Contents for the Digital Edition of Digital Dealer - April 2020