Digital Dealer 26 Show Directory - April 2019 - 42

KEYNOTE SPOTLIGHT
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BUILT FOR GROWTH:
THE VALUES-BASED
COMPANY

E

ROBERT RICHMAN,
A Leading Authority
on Employee Culture

NGAGED EMPLOYEES ARE PRODUCTIVE, efficient,

speaker, teach culture in person at companies like Google,

and have a great time. This means low turnover, and

Toyota, and Eli Lilly. He has pioneered a number of inno-

highly motivated employees you don't have to mi-

vative techniques to build culture, such as bringing improv

cromanage. Values-based companies have employees who
manage and motivate themselves.

comedy to the workplace.
His new book, The Culture Blueprint, is a systematic

Digital Dealer 26 keynote speaker Robert Richman, a

guide to how a workplace can help people grow, inspire

leading authority on company culture, will share stories of

amazing service, and ultimately drive revenue through

the strength of the core values at Zappos.com (a company

amazing culture.

that became the #6 Best Place to Work in America and #1

Robert graduated from Northwestern University with

in Customer Service), as well as the science behind why

a degree in film, as well as from Georgetown University's

they work so well. Once you learn the secrets behind how

Leadership Coaching Program. He is a member of the

values work, you will know how to shape culture. Robert

Transformational Leadership Council, and he is the chair

will give you a process to use in discovering and then im-

of the business program at American Jewish University.

plementing the values across the entire organization.
Robert Richman is the author of the Culture Blueprint
a systematic guide to building the high-performance
workplace. He was a culture strategist at Zappos.com
and co-founded Zappos Insights, an innovative program
focused on educating companies on the secrets behind its
game-changing employee culture.
Robert built Zappos Insights from a small website to
a thriving multi-million dollar business teaching over
25,000 students per year. Through his work, Robert has
been responsible for improving the employee culture at
hundreds of companies like Procter & Gamble, Whole
Foods and Amazon.
As one of the world's leading authorities on employ-

TAKEAWAYS

 Implement a stronger company culture to retain loyal
and productive employees, and in turn, become more
profitable by doing so.

 Identify the role of management in creating and
sustaining the culture, which directly impacts all areas
of profitability (in Sales and Service) and ultimately
affects the customer experience.

 Understand how staff, in any and every position and
level in their career, benefit from supporting core value
and culture-shaping initiative.

ee culture, Robert is a sought after thought leader and

42

#DD26

D I G I TA L D E A L E R . C O M
http://www.Zappos.com http://www.Zappos.com http://www.DIGITALDEALER.COM
Digital Dealer 26 Show Directory - April 2019

Table of Contents for the Digital Edition of Digital Dealer 26 Show Directory - April 2019
