Market Analysis 2022 - 12

STORYLIVING BY DISNEY™ VISION &
BRANDING
IN ADDITION TO THE CRYSTAL LAGOON, THE A STORYLIVING BY DISNEY™ BRANDING IS EXPECTED TO ELEVATE THE
COMMUNITY ABOVE THE COMPETITION IN THE REGION, AND BEYOND, BY THREE PRIMARY FACTORS
The Cotino™ community is expected to generate a significant premium and increased demand through the Disney's renowned track record related to placemaking,
service, and content and entertainment.
► EXCEPTIONAL PLACEMAKING
» Walt Disney Imagineering will be heavily involved in the creative concept for the community, drawing from the history, natural beauty, and modern styles of
the Greater Palm Springs Area. Every detail of the community has been thoughtfully considered to incorporate these elements and create a cohesive and
transformative environment.
» All amenities, from the private clubhouse to the public spaces (town center, public beach, etc.), are planned to reflect the form and function of each amenity
space, the overall lifestyle offering of the community, and the legacy and heritage of Disney.
► WORLD-CLASS SERVICE
» Disney is globally recognized for premium experiences. By leading the programming and operations of the community, residents and visitors would benefit
from the exceptional level of service associated with the brand.
► UNMATCHED CONTENT & ENTERTAINMENT
» Disney's ability to leverage content and entertainment, particularly exclusive offerings, provides a unique type of environment and programming that fosters a
sense of community.
» Residents would be provided with both Disney and other sources of content and entertainment as the Cotino™ community intends to leverage brand
connections to provide the community with a broad array of experiences.
DPEP | Cotino™, a Storyliving by Disney™ Community | Rancho Mirage, California
R1-12149.06 | March 25, 2022 | 12
Market Analysis 2022

Table of Contents for the Digital Edition of Market Analysis 2022
