Market Analysis 2022 - 16

TARGET MARKETS - WHO ARE THEY?
TRAILBLAZERS & INFLUENCERS
Age
Wealth
Profession
* Most 25-45
* High Income / Generational Wealth
* Entertainment
* Tech
* Finance / Real Estate
* Entrepreneur
* Family Business
Household
Composition
Attitudes
* DINKs (Dual Income, No Kids)
* Young Families
* Never Nesters
* LGBTQ
* First-Movers / " Influencers "
o Hip; " Seeing & being seen "
o Savvy & connected
o Developing refined lifestyles &
tastes
YOUNG AT HEART/LEGACY
* 45-65+
* Established Wealth / High Net Worth
* Professional Services (Law / Finance
/ Real Estate)
* C-Suite / Executives
* Doctors
* Entrepreneur
* Families with Children
* Empty Nesters
* Retirees
* LGBTQ
* Wait & See
o Trend followers - but, want to
experience the best & be close to
action
o Reaping rewards of hard work;
value leisure & passions
Preferences
* Scenes & Trends
* Social Networks, Global Tastes
* High-Energy
* Consume Content & Experiences
* Friends / Family
* Luxury & Prestige
* Relaxation
* Traditional Amenities (Clubhouse,
Spa, etc.)
* Family Legacy / Compound
Source: RCLCO
DPEP | Cotino™, a Storyliving by Disney™ Community | Rancho Mirage, California
R1-12149.06 | March 25, 2022 | 16
* 55-74
* Established Wealth
* Largely Retired
* Nearing retirement
o Professional Services,
Executives, Doctors
* Empty Nesters
* Retirees
* Seeking Inspiration
o Refined sense of taste with
desire for resort living near
shopping and entertainment
o Creating a meaningful retirement;
focused on social engagement &
health/wellness
* Retail and Dining Amenities
* Vibrant Social LIfe
* Elevated Outdoor Spaces
ACTIVE ADULT

Market Analysis 2022

Table of Contents for the Digital Edition of Market Analysis 2022

Table of Contents
Market Analysis 2022 - Cover1
Market Analysis 2022 - 2
Market Analysis 2022 - Table of Contents
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