Market Analysis 2022 - 17

TARGET MARKETS - WHERE ARE THEY?
TRAILBLAZERS & INFLUENCERS
Draw to
Greater Palm
Springs Area
Today
Primary
Source
Markets
* Coachella Valley Music & Arts
Festival and other events (Splash
House, etc.)
* Trendy boutique hotels and
restaurants in Palm Springs (Saguaro,
Ace, etc.)
* Large, Coastal Metros (SoCal,
NorCal, Pac-NW)
* Traditional Greater Palm Springs Area
Source Markets
o Drive-to - SoCal (LA, OC, SD)
and Phoenix
o Fly-to - NorCal, Midwest,
Canada
Local
Competition
Regional
Competition
* Downtown Palm Springs
* May not currently consider the
Greater Palm Springs Area (not a
captive market yet)
* Surf Resorts (DSRT Surf Resort,
Coral Mountain)
* Beachfront Resorts (Los Cabos)
* Urban Lifestyle Condos (Downtowns,
Austin, Nashville, Seattle)
* Vegas
* Miami
* Bighorn
* Madison Club
* Toscana
* Andalusia
* Desert Resorts (Scottsdale)
* Mountain Resorts (Tahoe, Park City,
Vail, Montana, Idaho)
* Beach Towns/Resorts (Los Cabos,
Punta Mita, Santa Barbara, Hawaii,
La Jolla/Del Mar, Newport
Beach/Laguna Beach, Monterey)
* Resort Communities - Toscana,
Andalusia, etc.
* Traditional AAC - Del Webb, Trilogy,
Four Seasons, etc.
* Desert Resorts (Sun City Summerlin,
NV)
* Outdoor Oriented (Del Webb
Sweetgrass, TX)
* Community Focused (The Villages,
FL)
* Beachfront (Sugar Sands, FL)
Source: RCLCO
DPEP | Cotino™, a Storyliving by Disney™ Community | Rancho Mirage, California
R1-12149.06 | March 25, 2022 | 17
* Traditional Greater Palm Springs
Area Source Markets
*
Broader National/International Draw
YOUNG AT HEART/LEGACY
* R&R
* Golf
ACTIVE ADULT
* R&R
* Golf
* Proximity to medical facilities

Market Analysis 2022

Table of Contents for the Digital Edition of Market Analysis 2022

Table of Contents
Market Analysis 2022 - Cover1
Market Analysis 2022 - 2
Market Analysis 2022 - Table of Contents
Market Analysis 2022 - 4
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