Market Analysis 2022 - 19

RCLCO INVESTMENT/VACATION HOME
CONSUMER RESEARCH
IN EARLY 2020, RCLCO CONDUCTED A SURVEY OF AFFLUENT HOUSEHOLDS CONSIDERING PURCHASING AN
INVESTMENT/VACATION HOME TO EVALUATE THEIR PREFERENCES AND MOTIVATIONS
► This survey was updated in December 2020 in order to reflect any changes due to the COVID-19 pandemic.1 Our analysis found that nearly 33% of prospective
buyers are either somewhat or significantly more interested in a purchase since the beginning of the pandemic COVID-19.
► The results of this consumer research provided key insights and assumptions that " drive " our demand model. The results have been filtered to include
households with net worth above $1,000,000.
» Approximately 20% of these high net worth households plan to purchase an investment or vacation home in the next two years.
» Distance from their primary location is an important factor for these buyers. This percentage will vary, depending on the location within each source market.
Intent to Purchase an Investment/Vacation Home
13%
Plan to purchase in the next 0-2 years
20%
23%
44%
15%
Location Preferences (Top or Second Choice)
150
300
450
600
Beach
Mountain
Lake
1 https://www.rclco.com/publication/all-i-want-for-christmas-is-a-vacation-home/
DPEP | Cotino™, a Storyliving by Disney™ Community | Rancho Mirage, California
Second Choice
Country/Rural Ranch/Equestrian
First Choice
Golf
City
Source: RCLCO
R1-12149.06 | March 25, 2022 | 19
Purchased a second home more than 2
years ago
Plan to purchase in more than two years.
16%
Purchased in the last 0-2 years
21%
20%
16%
12%
Distance Preferences
50 miles or less (less than an hour drive)
50 to 99 miles (1-2 hour drive)
100 to 249 miles (2-4 hour drive)
250 to 499 miles (4-8 hour drive, 1-2 hour flight)
500 to 999 miles (8+ hour drive, 2-3 hour flight)
1,000 miles or more (3+ hour flight)
https://www.rclco.com/publication/all-i-want-for-christmas-is-a-vacation-home/
Market Analysis 2022

Table of Contents for the Digital Edition of Market Analysis 2022
