Market Analysis 2022 - 20

THE COTINO™ COMMUNITY MARKET DEPTH
FROM HIGH-NET-WORTH HOUSEHOLDS
DRAWING PREDOMINANTLY FROM HIGH-NET-WORTH HOUSEHOLDS IN THE PRIMARY SOURCE MARKETS RCLCO ANTICIPATES
ANNUAL DEMAND FOR 165 UNITS, BEFORE ACCOUNTING FOR THE IMPACT OF THE DISNEY BRAND
HOUSEHOLDS WITH INCOMES GREATER THAN $200,000
COASTAL
AGE RANGE
Under 35
35-54
55-74
75 and Over
Total
Total Net Worth $2M+
SOUTHERN
CALIFORNIA BAY AREA
73,620
369,279
285,056
37,131
765,086
331,950
83,071
326,789
230,626
35,542
676,028
372,202
PACIFIC
NORTHWEST MIDWEST
51,760
66,341
167,861
127,482
18,272
365,375
157,952
258,213
200,780
25,957
551,291
267,560
SOUTHWEST
72,319
338,981
254,623
26,534
692,457
263,305
High-Net Worth Households in Primary Source Markets ($2M+)
Considering Purchasing Vacation Home in Next 12 Months
Considering Purchase Based on Distance from Primary
Residence
Traditional Source of Demand:
Prefer Desert Resorts
Coachella Valley Capture: 17.1%
Coachella Valley Market
Depth (filtered by home
price): 645 Units per Year
The Cotino™
community
Capture: 10% -
30%
The Cotino™
community
Depth: 110
Units per Year
Stabilized Average Market Depth
for the Cotino™community from
High-Net-Worth Households
165 homes per year
DPEP | Cotino™, a Storyliving by Disney™ Community | Rancho Mirage, California
Market Creation:
Prefer Beach Resorts
Coachella Valley Capture: 2.3%
Coachella Valley Market
Depth (filtered by home
price): 165 Units per Year
The Cotino™
community
Capture: 50% -
75%
The Cotino™
community
Depth: 55
Units per Year
Source: ESRI Business Analyst; Credit Suisse; RCLCO
R1-12149.06 | March 25, 2022 | 20
MOUNTAIN
WEST
20,581
88,231
67,040
7,852
183,704
69,700
WESTERN
CANADA
N/A
N/A
N/A
N/A
267,616
115,691
TOTAL
3,501,557
1,578,359
Market Analysis 2022

Table of Contents for the Digital Edition of Market Analysis 2022
