Market Analysis 2022 - 22

THE COTINO™ COMMUNITY
ABSORPTION POTENTIAL
COTINO™, A STORYLIVING BY DISNEY™ COMMUNITY, PROVIDES THE OPPORTUNITY TO INCREASE CAPTURE RATES AMONG
AVAILABLE DEMAND WHILE ALSO INDUCING INCREMENTAL DEMAND FURTHER ABOVE AND BEYOND THE BASE CASE
PROJECTIONS
► The base case demand for the Cotino™ community, assumes a stabilized
average absorption of 210 units per year. The bulk of the demand stems
from buyers over the age of 55, constituting nearly 75% of the total demand
for the the Cotino™ community. Of the total buyers, approximately 40% are
expected to have a preference for age-qualified/restricted communities.
► As a branded community, the Cotino™ community should be able to
increase its capture among the target markets already interested in a
purchase in the Greater Palm Springs Area, providing an initial increase to
the absorption potential for the community.
► In addition to an increased capture, the introduction of a unique and branded
community, particularly one as unique as what is planned for the Cotino™
community, should serve to induce demand, i.e. generating demand from
potential buyers that may not have been included in the target market but-for
the Disney branding and programming of the community.
► The incremental demand from these two factors is estimated to represent
approximately one-third of total absorption potential at a Disney branded
community, increasing potential absorption to 310 units per year.
Subject Site Demand; With and Without the Disney Brand
100
150
200
250
300
350
50
80
55
Subject Site
Cotino™, a Storyliving
by Disney™,
community
Source: RCLCO
DPEP | Cotino™, a Storyliving by Disney™ Community | Rancho Mirage, California
R1-12149.06 | March 25, 2022 | 22
310
65
Age-Qualified AAC (55+)
210
45
40
110
70
55
Vacation/Future Prefer
Age-Qualified Residence
(55+)
Vacation/Investment/Prim
ary (55+)
Vacation/Investment/Prim
ary (Under 55)
Market Analysis 2022

Table of Contents for the Digital Edition of Market Analysis 2022
